Deja Futrell Email & Phone Number

Miami, Fl, Us

Miami-Fort Lauderdale Area

- Responsible for operational and organizational tasks that drive the e-commerce business.- Manages the overall administrative responsibilities of the business and enhances the customer experience online (i.e., price changes, order entry, transfers, product uploads, product photoshoot process, reporting, optimizing the online customer experience, etc.)- Manages and executes photo samples and shoot list process with high level of accuracy and meeting all deadlines in partnership with marketing and merchant teams.- Responsible for product upload process: ensuring information is received well in advance to when the inventory arrives, information is accurate and complete, and product shots are available.- Evaluates e-commerce trends, review with AVP of Marketing with ways to implement.- Providing insights on customer shopping trends to support assortment selection and identify assortment gaps.- Use effective SEO/SEM techniques to maximize search engine traffic.- Pricing: responsible for ensuring pricing and promos are correctly reflected online- Manage site search/sorting rules.- Manage the customer service email inbox to notify appropriate department of customer experience. - Review KPIs/GA to recommend improvements to CX, conversions, and revenues.- Create weekly web sales reports to review with Senior Leadership- Work cross functionally with creative, marketing, and merchant teams to align on brand strategy and marketing calendar.- Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns.- Utilize Facebook Ads Manager, Google Analytics, Lifetimely, and Supermetrics to develop insights and action items intended to increase client revenue MoM.

Fort Lauderdale, Florida, United States

• Assist category managers and vendor compliance with support for brands to get them trained, setup, and launched on website effectively and efficiently.• Use operational software such as, CRM, ERP, Jira, and Oracle daily to manage vendor experience, product agreements, and analytical reports for data and support. • Conduct detailed analyses of cost change proposals submitted by vendors, assessing the potential impact on product costs and profitability.• Implement vendor scorecards and KPIs to monitor and measure vendor performance, allowing for data-driven decision-making and continuous improvement.

Los Angeles, California, United States

• Monitored and reported on key performance indicators (KPIs) for client campaigns, tracking progress and providing recommendations for improvements.• Conducted in-depth keyword research and on-page SEO optimization, improving website ranking and visibility in search engine results pages (SERPs).• Assisted in the development and execution of digital marketing strategies for a diverse client portfolio.• Managed A/B testing on landing pages and ad creatives to continually improve conversion rates and reduce bounce rates.• Created and implemented a social media content calendar, resulting in a 37% increase in social media engagement and a 25% growth in followers.• Developed and executed comprehensive digital marketing strategies within a $2,500 to $10,000 monthly budget that have increased organic website traffic and lead conversions.

Los Angeles, California, United States

• Supported day to day business operations that included developing seasonal merchandising strategies & creative marketing strategies and partnering with the visual team to execute product presentation.• Built a positive rapport with Partner Shops such as Macy's, Bloomingdale, Dillard's, and Lord & Taylor to ensure trend–forward merchandise was placed in their stores.• Worked closely with cross-functional teams regarding all planning & allocation, visuals, designs to provide customers an exceptional experience and maintain a high satisfaction rating.• Disseminated in-depth reports on sales, orders, and costs to appropriate internal personnel on regular basis.• Executed business strategies, including product development, promotional strategies, and product presentation.

Los Angeles, California, United States

• Recognized as an asset to the organization being able to generate high sales revenue by working closely with various vendors, properly researching new fashion trends & creating style boards.• Analyzed buying trends at each store location to identify appropriate mix of inventory items for top-tier sales.• Worked closely with Buyer to review OTB and manage receipt flow to ensure optimum sales/inventory results.• Developed key cross functional relationships with both the market and distribution center.• Generated weekly reports in all departments (online exclusives, activewear, swimwear and sweaters).• Reviewed reporting and provided support to Buyer by creating spreadsheets for further analysis.• Confirmed purchase orders with vendors based on detailed specifications and price negotiations. Processed purchase order entry and modifications through Oracle systems.• Managed promotional recaps, pulled data, formatted, and sent spreadsheets to planners to review.

Los Angeles, California, United States

• Lead a successful and competitive working environment with my team when dealing with sales and customer service feedback.• Assisted in the store openings for new Ray Ban concept stores and pop-ups.• Acquired product knowledge in optical, sun and RX lenses that helped me utilize proper communication, leadership, and creativity to achieve company objectives and a thriving working environment.

Aurora, Illinois, United States

• Recruited, hired, and trained in the Chicago land area.• Analyzed financial performance to increase store profitability and meet company sales objectives. • Communicated vital feedback and reports surrounding inventory needs to HQ in Germany.• Optimized community networking to support a new brand in the US market.• Analyzed customer shopping patterns to reduce shrink and increase profitability. • Created company standardized tools utilizing excel.• Led in merchandising, mapping of store layout, planning and execution of visual standards. • Oversaw daily, weekly, and monthly operational tasks. • Responsible for creating store marketing initiatives and signage to support company.

Chicago, Illinois, United States

• Assisted in operational workflow and completion of tasks.• Led the team by consistently exceeding SPH goals.• Built professional connections to ensure client satisfaction and customer service accountability.• Became a product knowledge specialist and styled both female & male clients to best represent the brand at public events.

Aurora, Illinois, United States

• Led a successful, customer service-oriented team and met short term and long-term goals by creating actionable plans.• Recruited, interviewed, and trained new staff members. Organized and executed individual, staff, and operational workflow.• Maintained a healthy clientele database and communicated upcoming events and promotions.• Worked one on one with VIP clients to achieve new wardrobe goals.• Conducted frequent leadership meetings to organize priorities and expectations.• Maintained visual merchandise according to company standards.• Utilized social networking to create excitement around product and profiles.