Founder & SEO Director of the boutique SEO Advisory Shuffle DigitalSpecialising in Programmatic SEO

Build Sydney is the go to resource for Apartments, Development & Construction news in the Sydney metropolitan region. We list apartments available, track development DAs, follow the latest infrastructure and transport & keep tabs on the latest government news in the sectorMy role as Director encompasses defining strategy & growth, where I lead a team of highly enthusiastic passionate development & real estate professionals.We have ambitious goals of becoming the #1 off the plan digital apartment marketing firm in SydneyFollow us on our socials to get the latest scoop on the happenings within the Sydney Development & Construction space!

As the Head of Innovation I am responsible for the Enterprise SEO strategy on the Localsearch.com.au directoryI will also lead the roles of improving business processes and efficiencies using artificial intelligence, develop & implement automation solutions and identify growth strategies This role promotes me to be part of the executive leadership team

Leading SEO for the Localsearch.com.au Directory, with a strong focus on technical SEO.

As Senior SEO Manager I handle both On-page & Off-page SEO for our enterprise clients with a focus on growing the team's ability through training exercises and case studies.

Managing SEO Campaigns (on-page, off-page & technical), SEO Strategy & Client Relationships.

SEO specialist with a focus on on-page technical, SEO audits, authority link acquisition & Schema SERP markup.

Built SEO Optimised WordPress and Joomla powered websites for clients in Sydney, with an optimisation focus on local SEO- Formed a strong understanding of local SEO- Gained relevant client management experience in the digital field.- Developed a strong understanding of WordPress and Joomla CMSs

I founded & ran the FAF Network which was a portfolio of 30 websites that were optimised for multiple traffic channels but most successfully SEO, with an authority website in the portfolio regularly hitting over 1,000,000 visitors a month from organic alone. A Director & Founder, I was responsible for the following tasks:- Built a website where I used data to gain upwards of 1,000,000 visitors/month from organic search alone- Custom code website PHP scripts (self-taught) for optimal SEO performance- Assisted in the creation of backlinks (in-contextual, directory links, resource pages, Q&A answers, guest posts, press releases, etc)- Optimised onsite technical SEO- Hosted websites, combining multiple dedicated servers- Running WHM/cPanel software to manage the servers successfully- Installed DDoS protection due to hacking attempts- Active on webmaster forums (digitalpoint, v7n, sitepoint, theadminzone, etc)- Managed a remote link acquisition team- Performed keyword research (using SEMRush)- Reverse engineered competitors backlinks (using majestic)- Became proficient in WordPress & Joomla (version 2) CMS platforms- Learnt how to source information and troubleshoot problems (particularly Google Algorithmic updates)- Learnt how to prospect link opportunities via scrapebox & search operators- Understood how to write content for search engines & users simultaniously (results: gained 1000s of first place rankings with no page-level backlinks)- learnt how to growth hack several referral traffic sources (gaining up to 50,000 visitors in a day)- Became proficient in Google webmaster tools (now google Search Console)- Became proficient in Google Analytics, Extreme Tracking, Piwik (now Matomo), who's among us & Statcounter- Achieved a "Google Pagerank of 7" in 2012 to a large affiliate website which was started as a fresh domain