Dejan Šraml, MSc, is the director of the Regional Chamber of Craft and Small Business of Logatec, Slovenia. He collaborates with IBS International Business School Ljubljana as an external lecturer. Previously, he worked at the Faculty of Management, University of Primorska, where he led various departments, ranging from public relations and marketing communication to scientific research activities. He also served as the head of the Public Relations Society of Slovenia (Primorska region), and was the president of the Alumni Association of the Faculty of Management. Additionally, he was involved in project activities of the NGO Središče Rotunda, Social Centre of Primorska, Koper. He completed a Master's degree program in Management – Entrepreneurship and holds the academic and research title of Assistant Professor in Management. His areas of expertise include corporate and business consulting, marketing, tourism, trademarks, online social networks, HRM, start-ups, non-profit management, public relations, and EU projects.