During my transition to Keyade, a leading performance marketing agency within the GroupM, I sought to refine my expertise in deep performance marketing. In my role, I have the privilege of managing prestigious clients such as Air Arabia, Mars, Adidas, and eXtra, an online electronics store in Saudi Arabia, among others.At Keyade, my primary focus lies in creating and managing data-driven performance campaigns. With a strong emphasis on conversion metrics like ROI (Return on Investment) and CvR (Conversion Rate), I develop strategies that maximize client success and drive tangible business outcomes.One of my key responsibilities involves managing eCommerce campaigns on various platforms, including Amazon Ads, Talabat, Carrefour, and Citrus Ads. By leveraging my expertise in these areas, I ensure the delivery of impactful campaigns that drive sales, increase brand visibility, and enhance customer engagement for multiple clients.Keyade's commitment to performance marketing excellence aligns perfectly with my professional aspirations. I thrive in this dynamic environment, working closely with clients to understand their objectives and developing tailored strategies that exceed their expectations.By utilizing cutting-edge tools, analyzing data insights, and staying abreast of industry trends, I continuously optimize campaigns to achieve optimal results. I am dedicated to delivering exceptional performance-driven marketing solutions that generate measurable success for my clients.Additionally, I have been entrusted with managing the social media handles of the company, which includes active engagement with followers through our LinkedIn profile. I take pride in creating and sharing valuable and educational content related to marketing and advertising, catering to the interests and needs of our target audience.

During my tenure at Wavemaker, a renowned digital marketing agency, I held the role of Performance Manager, playing a pivotal role in driving successful paid strategies and leading the performance team. My responsibilities included creating and executing effective paid advertising strategies, ensuring client satisfaction, and maintaining seamless communication.As the Performance Manager, I was responsible for developing comprehensive paid strategies tailored to meet client objectives. I worked closely with the performance team, providing guidance and direction to maximize campaign performance and achieve desired outcomes. This involved analyzing data, identifying opportunities, and implementing optimizations to continuously improve results.A key aspect of my role was maintaining strong relationships with platform representatives from major players such as Google, Facebook, and other social media networks. By staying in constant touch with these representatives, I ensured that our agency had access to beta experiments and the latest advertising features. This allowed us to implement cutting-edge strategies and deliver exceptional results for our clients while surpassing their expectations.In recognition of my dedication and outstanding performance, I was honored as the Best Employee of the Month during my time at Wavemaker. This recognition further validated my commitment to excellence and delivering exceptional results for our clients.Beyond my core responsibilities, I actively participated in various agency activities, including team-building initiatives. By engaging in team-building activities, I helped foster strong relationships and a positive work culture, leading to increased team cohesion and improved performance.Overall, my experience at Wavemaker was highly rewarding, enabling me to showcase my expertise in paid advertising, lead a performance team, and maintain strong client relationships.

Here at WaveMaker , I got a clear and vast platform to play around and learn the new level of advertising from the basic search adverting to programmatic and offline campaigns. Predominantly I’m managing social and Google AdWords campaigns of leading E-commerce, Automotive and Telecommunication clients such as Landmark, Jaguar, Vodafone, Betty Crocker and Besides Group which are spending millions of dollars per month for advertising alone. Working closely with the client communication team and executing result driven campaigns along with marketing strategies as per the client's requirements.On a daily basis, analyzing campaigns performance and enhancing ads by adjusting bid and other possible optimizations technics. On reporting, provides weekly report along with the campaign insight, KPI delivery status, and further recommendations. To test out the new ad formats and opportunities, setting up experimental campaigns with the help of Facebook and Google representatives. Moreover, recently I got an opportunity to execute a beta ad format which is first in the region with the help of the Facebook team and the success report of the campaign has been documented as a case study to share in official success stories of the Facebook section.Since the eCommerce giant Landmark Group’s campaigns are assigned to me alone, performance-driven campaigns are executing with the help of ROIHunter (Facebook partner tool), 360 Google Analytics, Facebook Analytics and our own CRM systems. Have created my own performance dashboard to track all optimisation tasks and advertising metrics and fetched to the dashboard to evaluate the campaign performance along with industry benchmark data. All possible eCommerce adverting doors such as Dynamic ads, Conversion ads, In-store Ads, YouTube Shoppable ads and Google shopping ads are executed to drive the maximum conversion from all possible mediums.

When I was in GMI as an account executive, I have got an opportunity to manage campaigns which are spending an annual paid search budget of $6 million which include text advertising, display and retargeting. I drove the strategy along with execution and optimization of Pay Per Click, Display and Retargeting campaigns in Google AdWords, Facebook, Twitter, YouTube, Linkedin and Bing Ads which resulted in an increase in conversion by 10% and the cost per sale has been decreased by 23% over a 6-month period.As my role into monitoring accounts’ performance and strategy building, have evaluated PPC performance of completed and ongoing campaigns using ad accounts dashboards and Google Analytics. The learnings which are collected from the analysis has been shared with the teams to use the same in next campaigns. To dig up the maximum result from the overall advertising, put my hands on everywhere including landing page a/b testing optimization and conversion oriented website design. As I was authorized for paid campaigns budget adding and billings, collaborated with finance department on invoice generation and other budget management tasks.Reviewed and created weekly and monthly sales and performance analysis of marketing campaigns to determine available growth opportunities. Also, strategise with Account Manager on client marketing strategy using a critical marketing approach to analyse ways to improve patient conversion, site organisation, user-friendliness and search engine positioning. Thorough understanding of SEO technologies and best practices, along with ability to find solutions to improve performance. Conduct website experiments to create company-wide best practices while staying on top of industry trends and news. Moreover, there I participated in integrated marketing campaigns with email, web and paid search.

Joined in TechWyse as a SEO trainee after my graduation and diploma from NIIT. There I had chance to put my hands on in all online departments such as SEO, Social Media and Paid advertising. As an Online Marketing specialist I have worked on, Paid Advertising: Managed paid advertising campaigns on top advertising platforms like AdWords, Facebook and Bing ads etc. There my role was to collect requirements from client team and set-up conversion oriented campaigns to acquire quality conversions through paid advertising with lower CPA. The AdWords MCC account which I used to work contains more than 100+ clients and having $1,00,000 monthly budget. The accounts we managed with the help of internal tool ‘AdLuge’ and daily bid adjustment and other optimisations performed manually. PPC skills include;Campaign MonitoringKeyword ResearchBidding AdjustmentsLanding page creation, Testing and OptimisationE-Commerce & Lead Generation through Email and PhoneReporting & AnalysisSEO On page and Off Page Optimization: Have in-depth knowledge in organic optimization of website and had an opportunity to get work on more than 100+ websites which is differ from services to products. SEO optimizations has been performed both on and off page sides and websites’ improvements being tracked in GA and CRM tool to analyze and take necessary actions to improve the results. On-page tasks such as keyword research, meta tags creation & implementation, sitemap, rich snippets, alt tags etc has been performed along with off page activities like link building activities like Article submission, Guest post promotion, Blogs Creation and Submission, Forum Submission, Link Exchange, Link Wheel Creation, Posting on all the Social Media networking Sites, Video and Image optimization. Other skills include;Website audit Keyword research and analysisOn-page tags implementationOff-page optimizationsSocial Media optimizationCompetitor Backlink AnalysisReporting