• Developed and executed a comprehensive audience growth strategy that resulted in a 1250 followerincrease within an 8-month period.• Conceptualized and implemented tactics that drove engagement and cultivated a robustcommunity of South African youth culture enthusiasts.• Revamped the brand architecture and ecosystem for Blacksmith Collective by transitioning from aCreative Production House to a data-informed platform.• Spearheaded the transformation with the aim of propelling creativity and cultivating impactfulopportunities for both brands and creatives.• Developed and photographically captured campaign visuals for notable local and internationalbrands, including Hennessy x NBA, Puma x Blue Bulls 22/23 Kit Launch, and Budweiser World Cup2023 in collaboration with TXC Twins.• Co-created Blacksmith Culture Collective, a pioneering media and cultural platform designed to uniteartists from diverse backgrounds worldwide, fostering unprecedented collaborative projects.• Orchestrated a transformative digital strategy, pivoting Blacksmith Collective towards a media-centric platform, resulting in exponential growth metrics in 2023.• Achievements across Instagram include a 483.27% increase in reach to 10,722,836, a 440.31% risein impressions to 11,495,554, and a staggering 4022.81% surge in video views to 8,626,533.• Enhanced engagement by 154.55%, expanded link clicks by 226.50%, and achieved a 253.60%increase in follower growth, elevating the collective’s digital footprint significantly.• Devised and executed a strategic plan for the Blacksmith Collective YouTube channel, leveragingUser-Generated Content (UGC) shorts centered around creativity to organically boost subscribernumbers.• Achieved remarkable results, catapulting the channel from 355 subscribers to an astounding200,000 subscribers in just four months. During this period, the channel garnered an impressive totalof 104,271,042 views.

Our Friends is an online magazine featuring African design, photography, music, fashion and innovation. • Lead a team of 3 editors and 6 contributors using Kanban methodologies in logistics, design, marketing and content creation• Engage in effective stakeholder management; resulting in the retention of 4 clients• Devised strategic marketing plans leveraging internal members as direct channels, improving overall engagement by 120%• Setup 3 platform strategies aimed at increasing overall social media count, resulting in growth from 13,891 to 22,483• Synchronize content from 3 African countries: South Africa, Nigeria and KenyaSite: http://www.ourfriends.co

Genres of Photography:- Corporate- Event- Model - Product- Fashion- Advertising

• Developed a data-driven intranet framework that lead to acquiring retainer client (CAVI Brands). Thisframework is aimed at building internal organizational culture, bolstering internal communication,reinforcing brand values, improving access to information, and building employee morale. Thisframework utilized the following visual elements; photography, videography & design.• Acquired a social media and creative retainer for a Production House which resulted in conceptualizinga new business division for said production house.• Headed an internal & contracted digital and content driven team of 5 over the period of 13 months thatadministered to 3 retainer clients (Dermalogica’s Clear Start, OPI and Jack Black).• Managed an online sales structure that administered close contact to OPI Retail DevelopmentManagers to ensure that OPI could achieve more sales as a result of 24/7 communication:o 146 customer enquiries that ranged between product enquiries for personal-use and salon-use were tracked over the period of 9 months due to our strategic approach• Generated localized content and launched an all-new Clear Start product through a nano & microinfluencer campaign. Constituents were identify as a result of their instilled interest in the brand andskincare in general.o This campaign saw these influencers create a total of 14 pieces of localized lifestyle andproduct visuals over the three week period,o Products showcased through the influencer content landed on the newsfeeds 38 711people, reaching a total 37 319 SA consumers, sustaining an engagement rate of 10.24%,seeing a total of 2 533 engagements.

Acquired 2 retainer clients (Diesel SA & Superdry SA) by developing tonality, and PR efforts,creating a marketing plan, content structure, and strategic framework.• Headed a digital and content driven team of 6 over the period of 24 months that administeredto the strategic framework, bolstered Superdry’s digital presence, and successfullycommunicated and harmonized its values. Using quantified creativity, constant sweet spotswere located to enhance digital engagement. This, in turn, propelled the Superdry’s significanceand relevance, retained existing Superdry customers and established new business and firmlyrooted trust through advocacy and influencer strategy. As a result, Superdry drove forwardwithin its competitive retail industry.• Executive Produced and Line Produced TV & Online productions for; New Balance, CIROCNigeria, Netflix, DSTV, Castle Lite x Thebe Magugu, LISOF, Facebook.• IAB South Africa Bookmarks 2020 Finalist for Online Video Production for New Balance | Runs inThe Family for excellent online video, production, editing, post-production, cinematography,animation.Feb-12 – Current• Co-founded and curated the online and physical positioning for Fashion Friday, a weekly eventwhere creatives come together to express their passions for art, music, food, and fashion.Averaging a weekly attendance of 250 people, reaching 11,000 people, creating 1000+ onlineengagements, resulting in 9,500 – 15,000 video views.• Conceptualized, pitched, and won a Corona account to curate Casa Corona, a two-day eventaimed at taking advantage of South African winter days. This event was hosted over 3 days atNirox Sculpture Park, hosting 250 – 500 people per day showcasing Corona’s values through:creative workshops, local movie premieres, mixology, and music

Designed 6 social media strategies and validated them through Social Listening research for thefollowing brands: Pearson X, Pearson Institute, Lasher Tools, MOD Pizza UK resulting in 4 newclients.• Effectively increased social media service levels and response times for 12 brands (Diners Club,Fancy Affairs, Kegtails, LiquidChefs Mobile, Naked Coffee, Scotch & Soda, MOD Pizza UK, NewWay Power, Nature’s Choice, Tipo Tinto, Pearson X, Pearson Institute) by 74%.• Utilized analytical and project management thinking to create efficient and effective socialmedia reporting process and end-product within the organization

Awethu Project is the most innovative SMME investment company in Africa. I began my period as an intern in January, receiving a promotion to Strategic Marketing Analyst in March.Strategic Marketing Analyst• Brainstormed and implemented a social media strategy with a team consisting of 2 associates, 3 interns and 1 analyst; organically raising Awethu Project’s social media following from 49,773 to 54,757 in 5 months• Launched collateral for an internal marketing campaign for Awethu Project’s newly released mobile app, involving 51 employees; reaching 923,115 people within 24 hours• Negotiated and maintained PR connections with clients such as: Eusebius of 702, DJ Sbu, Massiv Metro, Metro FM, YFM, Cosmopolitan and Venture Burn• Used intermediate graphic design skills on Adobe Photoshop and Canva to reduce the marketing retainer budget• Conducted planned photograph and videography shoots for client visits and conferences, impacting a R41,500 cost basehttp://www.awethuproject.co.za/

Incubeta is a digital marketing agency in which I interned for a month. During this internship, I learned how to create, edit and manage Google AdWords campaigns. I was also taught how to structure and monitor campaigns.The internship included learning how to;- Outline a marketing campaign- Organizing and editing campaign strategies- Become a campaign manager- Use search engine optimization Within my internship, I managed to create 5 campaigns