Dekaye Hailu Email & Phone Number

South San Francisco, Ca, Us

Sole Product Marketing Intern for Tinder working cross-functionally with social, culture & content, design, communications, and productCollaborate on go-to-market strategies to serve (>50 million monthly active users)Focus areas include copywriting, social media strategy, seasonal campaigns, partnerships, competitive research, product positioning, and brand strategy

San Francisco Bay Area

Social-First Campaigns Utilized consumer insights, market research, and cultural trends to communicate product use-cases through storytelling and social-first marketing. Additionally, I worked in the creator and influencer space by refining the strategy for TikTok creator partnerships, NBA athletic partnerships, and Gen Z creator partnerships to drive product and brand awareness for Google Pixel. As a part of the Global Devices team, I delivered and presented a go-to-market deck to launch 4 products across global markets on social: Pixel 8, Pixel 8 Pro, Google Pixel Smartwatch, and Earbuds

San Francisco Bay Area

Executed brand positioning by launching campaigns on social and traditional multimedia channels to build brand love Focus areas include: identifying strategic brand partnerships to engage with 250M+ jobseekers, enterprises, and SMBs utilizing Indeed.com

San Francisco Bay Area

Pitched a go-to-market strategy with a team of 4 to Gucci’s Creative Director Alessandro Michele; the proposed campaign aims to increase client engagement among key market cities (NYC, LA, ATL) ~Awarded $20k “Gucci Changemaker” Scholarship

Selected as 1 of 65 nationwide to participate in a professional development program geared towards skill development in business

Oakland, California, United States

Focused on increasing the B2C pipeline by connecting with 30+ prospective clients per day via Linkedin advertising, email marketing, and cold-calling. Created a “social strategy playbook” for future new-hires to utilize as a best practice guide for increasing B2C engagement and effectively communicating via social

Newport Beach, California, United States

Selected as a recipient of the scholarship and invited to PIMCO headquarters for a professional development program. Gained industry knowledge and best practices from a network of PIMCO executives, and CEO Emmanuel Roman. ~Awarded $20k Scholarship

Analyzed consumer insights and conducted a competitive analysis for a digital marketing campaign that engages with an audience of 50,000+

San Francisco Bay Area

Updated and managed 8+ client marketing portfolios, wrote copy, submitted press releases, consulted team on marketing materials, and contributed to the creation of creative briefs for international brands

South San Francisco, California, United States

Acted as a liaison between the city’s residents and the city council by advertising events, wellness programs, and local news to over 66,000 residents via social media and in-person outreach initiatives

Promoted Target’s newly remodeled store located in the San Francisco, Bay Area by bringing its products, messaging, and brand image to the community in-person and online; gained over 100 IRL impressions per day

Bachelor Of Arts - Ba, Communication, General

Activities and Societies: Black Business Student Association, Powderpuff Charity Event Board Member, Academic Advancement Program Scholar.

Career Prep Fellow & Recruitment Captain

Hone analytical skills for career readiness by working on business case studies, assignments, and attending conferences hosted by industry.

Education record