Director Of Marketing And Technology
BalloonPlanet.com is the leading national balloon delivery and decorating e-commerce retailer in the US and Canada serving over 100 vendors with online retail sales and order management. Corporate clients for decorating services include many Fortune 500 companies.Role and responsibility include:- System administration, application development, and technical support of the custom-built multivendor e-commerce web application.- Hire, manage and train sales and support staff serving retail clients and vendors by phone, email, and chat.- Marketing planning, management, and technical integration including search engine, social media, email, and display and remarketing.- Financial planning, reporting, and business developmentAchieved a 19% increase in conversion rates by driving modernization of a legacy web application in collaboration with contract software developers and by using quantitative and qualitative methodologies for scoping retail customer and vendor needs. Methods included one-on-one interviews, screen recording analysis (Hotjar/Clarity), and A/B testing features (Google Analytics).Achieved a 4.8/5 rating on Google Customer Reviews by assembling a fully virtual, multi-channel contact center, staffing for main hours of operation using Zendesk, Amazon Connect, and Slack. Includes experience creating custom integrations with our shopping cart to improve customer service.Drove compliance and financial operations achievements, including sales tax compliance (integrated TaxJar), PCI compliance, modernized vendor payments, coordinated audit response with our accountants, and PPP funding. Investigated and prevented credit card fraud with code I wrote to automate review of incoming orders.