Derek Koenig Email & Phone Number

Bethesda, Md, Us

Denver, Colorado, Us

Deployed to Shanghai with the mission to build The North Face Brand on a platform of authentic outdoor performance credentials and double revenue in 2 years to $1B, with a focus on mainland China growth and expansion into the rest of Asia/ANZ. Results included 35% YOY revenue growth the past two years (from $450M to $1B), while protecting a category-leading margin ROI.Repositioned our pinnacle Summit Series performance apparel with our Athletes/Events/Expeditions. Disrupted the category with triple-digit YOY growth and provided a performance halo to lift the entire North Face portfolio of outerwear from mountain to street. Relaunched the "Urban Exploration" line for lifestyle consumers combining fashion with product function to lead growth in all markets.Transformed the 72-person marketing team into a brand centric, innovation machine of high achievers, living the brand ethos everyday to create break-through marketing campaigns for Trail Run, Hike, Climb and Snow Sports exploration year-round.Key team wins include a brand immersive redesign of over 600 stores, super-charging the XPLR loyalty program with 6 million new members, launching epic sports marketing events, breathtaking North Face content creation (including AI) and elevating the Performance Marketing Funnel of digital, social, influencer and EC innovation to drive record breaking conversion and ROI.Most importantly, we inspired over 1.5B people to get outside and Never Stop Exploring!

Reston, Va, Us

Recruited to build In-House Brand Marketing Strategy, Creative and Content vertical for the Buffalo Groupe Digital Agency Collective.Repositioned Buffalo Groupe from a golf-centric Digital PR firm to a content agency platform specializing in active sport, wellness and recreation.Lead team of 45 creatives. Includes creative development, DTC, digital, photo, branded content, social, pr and full-up production departments. Offices in DC, Charleston, Boulder, Phoenix, LA and Portland.Revenue increased 500% in 2 years.Key Clients include Global Golf, Ortholite, USGA, Super Strokebuffalogroupe.com

New York, Us

Recruited to launch and lead Discovery's Global In-House creative marketing department supporting all network and corporate functions for Discovery U.S. and International. The 125 person full service team includes strategy, on-air/off-air creative development, digital, branded entertainment, TV content, VR/AR, photo, account, finance and full-up production departments. Opened satellite offices in London, LA and NYC to complement headquarters in Silver Spring, MD.Implemented a dynamic, collaborative work flow focused on 360 solutions for our partners. Creative output increased 45% in year 1, 25% in year 2, 30% in year 3 with flat headcount and budget.Key creative content includes TV Rebrands (Discovery, Animal Planet, American Heroes Channel, Discovery Family and DiscoveryGO DTC product), Digital Platforms/Short-form (Racing Extinction #Startwithonething, Whale Wars), Live Events (Chopper Live, Skywire Live) and Branded Entertainment (Shark Week, Puppy Bowl).Launched DiscoveryVR DTC platform including over 150 content stories, 150 Million Views and 4M downloads.Accolades include 2 Cannes Lions, 2 Webbys, Emmy and the 2013 IHAF Internal Agency of the Year.

Us

Digital TV Start-Up. Delivering sight, sound, motion and mobile engagement to 46M monthly mall viewers for an average of 20 consecutive minutes (Nielsen certified).Built In-House creative team to create programming, marketing and content platforms for advertising partners driving mobile engagement and conversion.Created and implemented partnership with The Dave Matthews Band.Acquired by RMG Networks.

Marketing/Media/Advertising strategic brand consulting and creative expertise. Clients included: Nike, Qwest, Sony and a strategic partnership with Victors & Spoils; a start-up venture specializing in leveraging “crowd-sourcing” principles to develop world-class advertising, media and digital platforms at lower cost for client partners.

Broomfield, Co, Us

Recruited to launch CMO position leading 200+ marketing and creative professionals, representing the 5 Mountain Brands (Vail, Beaver Creek, Breckenridge, Keystone, Heavenly) and all corporate initiatives. Direct reports included Mountain Brand Directors, Strategic Partnerships, Research, Creative, Online, Domestic/Int. Sales, Central Reservations and Corporate Functions.Launched groundbreaking EPIC Pass for the 08/09 ski season resulting in record visits to Vail Mountain and significant brand loyalty and NPS metrics.Signed Olympic and World Champion Skier Lindsey Vonn as the official spokesperson for Vail Resorts.Led AOR relationship with Venables & Bell.

New York, Us

Head of Marketing for TLC, Discovery Home, Science, Discovery Kids, Military Channel, Investigation Discovery, Discovery HD and the Discovery Pro Cycling Team. Reversed 2-year TLC ratings decline with a comprehensive brand content platform driving 18-months of YOY growth and an incremental $50M to the bottom-line. Earned Gold Effie, Gold Mark and PromaxBDA Campaign of the Year awards.Launched the fastest growing network in cable: Investigation Discovery (ID)Created CLUB1080 branded content loyalty platform for HD Theater that included on-air, digital and in-show experiences for viewers.Lance Armstrong Cycling Team: Created integrated programming with the Discovery brands, adsales and marketing to support historic 7th Tour De France victory. Results included record-breaking PR hits and earned media support globally. Campaigns won both Gold Promax Domestic and Global Best of Show awards and an Emmy for digital content.Led AOR relationships with Martin Agency and PhD Media.

New York, Ny, Us

Corporate advertising team leader for all AOL Brands (Dial Up, Broadband, Netscape, AOL Latino, MovieFone) with $250M budget. Created 2004 Super Bowl promotion introducing AOL “TopSpeed” technology to consumers and driving viewers to aol.com for trial. Awarded USA Today Poll’s Top 10 Super Bowl Poll. Integrating the Running Man Icon into media partner content. Key relationships included: World Series (MLB/FOX), Super Bowl (NFL/CBS), Daytona 500 (NASCAR/NBC), Oscars (ABC), the “OC” (FOX) and Upromise. Managed AOR relationships with Wieden & Kennedy, BBDO, CPB and Initiative Media.

San Diego - Us | Tokyo - Jp, Us

Repositioned Sony Electronics (TV, Cameras, Computers, Home Theater, Audio) products behind consumer-segment brand platforms with $75 Million marketing/advertising budget.Launched “Like No Other” Campaign.Generated sponsorship activities with corporate and media partners (e.g. MTV, Quiksilver, Viacom, Sony Music, Pictures, Television and Sony Corporate). Created integrated 2003 Super Bowl campaign. Results included USA Today top 15 spot, CD music single release (with Sony Music), PR burst and on-line fulfillment. Adweek Top Campaign of 2002, Significant market share gains for Boomer segment.

Riverwoods, Il, Us

Built new Brand Management function to connect all facets of the business behind a common marketing platform. Business Development team leader (Acquisition, Portfolio, e-commerce, Enterprises).Launched “Slightly Smarter” television campaign repositioning Discover Card as a the choice for people who are in control of their spending. Created strategic positioning for award-winning Adweek print/outdoor campaign leveraging merchant partnerships. Results: Adweek Top Campaign of Year 2000. Awarded President's Plate Award and Discover Leadership Award in 2001. Developed integrated marketing partnerships: InStyle, Fast Company, ESPN College Game Day, Comedy Central and HGTV.Led AOR relationships with GSP and Starcom.

Chicago, Illinois, Us

Altoid's: Worldwide account lead for Altoid's mints. Launched Wintergreen and Cinnamon SKU's and exceeded sales projections by 200%. Earned Gold Effie and Media Campaign of the year honors.Pillsbury: Developed marketing strategy and execution for all biscuit and cookie products in CPG category.McDonald's: Drove strategic repositioning specifically targeting Mom gatekeeper for Happy Meals. Sales rose 15%. Responsible for the #1 Happy Meal of all-time (Beanie Babies). Led strategic partnerships with Mattel, SABAN, WB, Universal and Disney.Procter & Gamble: Managed advertising for Noxzema.

St. Louis, Mo, Us

Created and produced video and print for Ford Motor Company.

Mba, Marketing/Corporate Strategy

Ba, Economics

Education record

Concentration: Reading/Writing/Recess