Providing strategic marketing guidance to high-growth SaaS startups seeking to accelerate customer acquisition and revenue. Leveraging my decade of experience driving marketing for leading brands, I partner closely with founders and marketing leaders to develop data-driven digital strategies, craft positioning and messaging that resonates, optimize conversion funnels, and amplify reach through paid and earned channels. My analytical, innovative approach enables me to deliver tailor-made solutions that evolve brands, unlock growth, and set clients up for funding and acquisition success.

Golden Helix is a biotechnology software company that provides advanced genomics data analysis solutions to help labs and clinics derive insights from DNA.As Head of Marketing, I led the digital transformation and omnichannel strategy for this biotechnology brand. Rearchitecting processes and systems and promoting a test-and-learn culture, I helped drive YoY revenue growth. My data-driven approach enabled me to optimize spending and increase engagement across channels, delivering the accountable, impactful campaigns leadership desired. I also managed an expanding team of 5, mentoring members and championing inclusion to inspire our best work.

Golden Helix is a biotechnology software company that provides advanced genomics data analysis solutions to help labs and clinics derive insights from DNA.In this Director role, I managed a significant budget across digital and traditional channels for a genomic software company. Applying both creative and analytical skillsets, I continuously optimized spending and nurture streams to increase pipeline value and velocity, improving lead conversion. To provide greater visibility into revenue, I implemented BI tools enabling the accurate monthly recurring revenue forecasts relied upon by the C-suite. In coordinating a CRM process improvement rollout, I improved transparency and alignment between sales, marketing, and customer success teams to reduce churn.

Golden Helix is a biotechnology software company that provides advanced genomics data analysis solutions to help labs and clinics derive insights from DNA.As Director of Marketing for this bioinformatics leader, I realigned the marketing strategy to better communicate our value and deepen engagement in the scientific community. My overhaul of content and PR resulted in numerous earned media pieces annually, increased web traffic, and enabled the sales team to grow revenue YoY. To boost productivity, I implemented marketing automation, reducing campaign production timelines. My team culture of accountability, transparency and hyperfocus on outcomes delivered a positive increase in MQLs.

Golden Helix is a biotechnology software company that provides advanced genomics data analysis solutions to help labs and clinics derive insights from DNA.In this management role, I led integrated campaign strategies that expanded Golden Helix's reach in the genetics industry, increasing sales opps YoY. My overhaul of the lead-to-customer journey—from paid digital ads through qualifying leads—resulted in a lift in conversion rates. Through constant testing and analytics, I determined the optimal nurture cadence and content by segment, personalizing engagement across channels. My data-driven approach enabled me to improve pipeline velocity, reduce inactive leads, and achieve revenue goals.

Golden Helix is a biotechnology software company that provides advanced genomics data analysis solutions to help labs and clinics derive insights from DNA.In this hands-on content role, I executed an ambitious organic growth strategy that accelerated Golden Helix's leadership in the bioinformatics space. Optimizing page speed and on-page elements drove an increase in site traffic, while my targeted content amplification on social expanded our following count in months. I also implemented an SEO strategy that boosted Google rankings in my first year. My revamped editorial strategy focused on trends and customer pain points resulted in strong web visit and sales lead figures.

GeoFli is a geotargeting software that enables businesses to deliver customized website content and tailored offers to visitors based on their exact geographic location.As a Digital Marketing Strategist, I partnered with GeoFli's small business clients to accelerate their growth through targeted online campaigns. Our innovative email, social media and SEM campaigns generated successful leads month-over-month.

bTizzy is an empowering e-commerce marketplace and community enabling people with disabilities to bring their products and services to market, make money, and connect with valuable resources. As both an inclusive marketplace and connector of resources, bTizzy gives agency to people with disabilities and provides a powerful platform to drive the disability rights movement forward.As the first marketing hire for this fast-growing ecommerce startup, I built the digital marketing practice from the ground up. Developing the strategy and managing a lean budget, I implemented a multi-touch attribution model enabling optimization across channels. My integrated paid campaigns targeting high-intent users drove a 300% increase in site traffic and conversion. Through advanced remarketing and personalization, I reduced cart abandonment 18% in 6 months. I also forged partnerships with influencers and affiliate networks that expanded our reach and led to 140% yearly growth in sales.

bTizzy is an empowering e-commerce marketplace and community enabling people with disabilities to bring their products and services to market, make money, and connect with valuable resources. As both an inclusive marketplace and connector of resources, bTizzy gives agency to people with disabilities and provides a powerful platform to drive the disability rights movement forward.As Marketing Manager for this ecommerce startup, I managed day-to-day campaign execution and performance tracking. Implementing marketing automation and CRM, I created a segmented drip campaign that re-engaged cold leads, reducing cost per acquisition 19%. My ongoing testing and refinement of web pages and email flows boosted conversion rates up to 8%. I also forged partnerships with complementary brands, leading to 25 co-marketing campaigns that produced half our pipeline in the first year. My data-driven, creative tactics enabled the sales team to exceed targets 2 quarters straight.

Keokee Publishing is a media company that specializes in print advertising sales and production for local markets. They create tailored ad campaigns and manage print production for regional business clients.As an intern at this regional print media company, I gained hands-on sales and production experience assisting local business clients in developing effective print ad campaigns. Partnering with the Top Sales Director, I consulted with clients to understand their brand, audience and goals, translated needs into creative concepts, then managed campaign development and print production. With an attentive eye for detail, I oversaw editing, proofing and quality control, ensuring advertisements were produced accurately and on schedule. This internship enabled me to develop vital communication, collaboration and project management skills, while also learning best practices for consultative sales and delivering client advertising success.