Delaine Moore Email & Phone Number

Santa Cruz, Ca, Us

Seattle, Washington, Us

Santa Monica, California, Us

The lead manager on accounts representing electric utilities and a port terminal. Created strategy for program launches, lead generation, and brand awareness; while managing the daily project management and client interaction.*Generated over 1,000 customer leads through a multifaceted marketing and education campaign to launch an EV charging program for a major California utility. Exceeded the program goal by 400 leads, decreasing the cost per lead by 55%.*Managed the utility campaign from every angle including creating the customer journey, messaging and content strategy; writing copy and providing design direction for educational and marketing collateral, emails, webinars, website content, and thought leadership articles.*Developed content for, and managed, 20+ webinars to engage customers at each stage of their journey, generating over 12,000 registered industry attendees. --Topics highlighted how to work with electric utilities, manage energy costs, meet regulatory and program requirements, design charging infrastructure, create competitive funding applications, choose the right EV, and more.*Developed strategy to move the utility program from the lead generation stage to the lead nurturing stage. --Created the customer journey, which provided strategic direction and content for all engagement touchpoints.--Analyzed customer engagement to categorize leads by likelihood to convert, barriers to entry, and EV education level. --Presented market trend updates to utility teams, including announcements in EV availability, regulations impacts, and funding opportunities. *Identified trending topics and wrote articles for the GNA-run clean energy industry publication ACT News.--Topics included EVs 101, calculating total cost of ownership for fleets, determining electricity costs and energy usage, and customer electrification case studies.*Wrote project proposals and pitched new business presentations to prospective clients.

Santa Monica, California, Us

Los Angeles, California, Us

Managed the brand and media relations outreach for Merchant Maverick, a renowned publication providing education to small businesses. *Conducted company-wide survey to determine employee sentiment and understanding of Merchant Maverick brand.*Conducted reader survey to determine satisfaction with Merchant Maverick offerings and content.*Evaluated survey data to craft company brand messaging, highlighting strengths and opportunities for growth, including new content direction based on reader feedback. *Identified trending small business topics and created pitch calendar, and identified key media contacts and publications for outreach.*Managed PR intern.

Tustin, Ca, Us

The lead manager on a variety of accounts in the nonprofit, healthcare, HR and housing industries working to implement comprehensive campaigns to strengthen brand awareness, communicate with target audiences and achieve the organization’s key objectives. *Secured high-quality media placements in targeted publications, such as Forbes, Inc., Fast Company, Glassdoor, the Los Angeles Times, the Orange County Register, producing proven ROI for clients. -- Increased volunteer recruitment and large donor contributions for two nonprofit clients through strategically placed stories in local media.-- Positioned CEO of HR client as thought leader among top-tier industry publications leading to new business leads.*Created and implemented content marketing strategies for 6-10 clients. Content included videos, social media, blogs, and earned and paid media, resulting in better brand awareness, customer engagement and web traffic. -- Launched social media profiles and campaigns for clients in healthcare and housing.-- Created and implemented content calendars based on trending topics, SEO keywords, client news and audience engagement.-- Connected with social influencers to engage with and promote clients on social media.-- Designed and wrote content for social accounts for a variety of agency clients.-- Designed, wrote content and distributed two monthly newsletters using Mailchimp.-- Designed and wrote copy for paid advertisements in print and digital publications using Adobe Illustrator and Spark.*Designed, wrote content, and launched three websites using WordPress and Photoshop, resulting in increased web traffic, brand awareness and user experience. *Wrote project proposals, pitched business presentations, and recruited new clients for the agency.

Irvine, Ca, Us

As the Director of Communications at Orange County Business Council (OCBC), I was the lead communications strategist for a 12-person non-profit organization serving as the leading voice of business in Southern California that promotes the region as the ideal place to live, work and do business. I wore many hats to meet the needs of the fast-paced working environment, facilitating communication between multiple departments to complete projects. This included media relations, investor relations, advocacy, community relations, events management, marketing, social media execution, speechwriting, and content marketing to effectively strengthen the OCBC brand on a local and state level, and to achieve key policy objectives on a wide variety of complex issues ranging from transportation, jobs creation, education and affordable housing. * Secured hundreds of media placements across broadcast, print and digital publications. This includes, but is not limited to, articles in LA Times, OC Register, Sacramento Bee, San Francisco Chronicle, Fox & Hounds, KPCC, KNX, ABC7 and NBC4.* Wrote and managed the production of a bi-weekly newsletter distributed to key business, government and academic leaders throughout California, increasing open rates from 17 to 22 percent, and adding over 2,000 active subscribers in 6 months.* Launched, managed and wrote content for multi-faceted advocacy campaigns -- including action alerts, legislative letters, policy guides, blogs, editorials, press releases and conferences -- resulting in dozens of legislative wins on policy impacting local transportation, healthcare, water, education, technology and other industries.

Irvine, Ca, Us

* Launched an in-house multimedia program, including video production, website updates and social graphics, increasing web traffic by an average of 10 percent per quarter.* Recruited, trained, and managed a Communications Specialist, a Graphic Design Associate and over 10 interns annually. * Increased overall organization productivity, and decreased mistakes, by designing a project management tool to streamline workflow between five departments.

Irvine, Ca, Us

As the social media specialist at Spreebird, start up daily deals website powered by Local.com, I launched and managed the company's social media efforts across various platforms, including facebook, Twitter and LinkedIn. I worked to grow and engage an online community in the company's main regions: Southern California, Denver and Philadelphia. This was mainly done through building mutual relationships with bloggers and media, finding innovative ways to integrate social media in all areas of marketing, and tracking online engagement and ROI.

Irvine, Ca, Us

As a Housing with Heart intern, my tasks were split between working at the corporate office on public relations and events, while also assisting with onsite property resident services. This includes planning the annual "Jam!boree Day", golf tournament and various property events. Tasks included designing event programs, promotional fliers and signage, as well as volunteer recruitment.

Us

As Editor in Chief of the The Orion, CSU Chico's award-winning student newspaper, I managed a staff of over 50 to produce a large weekly newspaper. This included running weekly editorial meetings to select stories, including story placement and development of coverage. In coordination with the Managing Editor, we edited the final product before print for consistency with AP style, grammar, coherence and newsworthiness. To increase online presence and up-to-date coverage for Chico State's students this often included multimedia story coverage and social media engagement across all platforms. In this role I served as the public face of the paper, to include speaking engagements at student recruiting events, answering to other local media publications, meeting with top-level school administrators, and crisis management as needed.In partnership with the The Orion's business department, we launched the paper's first multifaceted public relations campaign boosting readership by over 100 percent, increasing social engagement over 200 percent, increasing ad sales, and successfully turning around a negative image that had reached national attention.

Us

As the Features section editor, I managed a staff of 12 writers to produce the section on a weekly basis. This included running a weekly staff meeting and one-on-one editing sessions with writers to select stories and assist with story development. In this role, I also laid out stories based on newsworthiness, and wrote headlines, cutlines and a weekly column. In order to boost readership of the section we implemented new elements within the section based on reader feedback. As a features and news writer, I was responsible for covering the administration and Associated Students news beat, and breaking news as necessary.

Us

Customer service, bookkeeping, and money management

Journalism News-Editorial, International Relations, Journalism

General Education