Delaney Gerasta Email & Phone Number

Boston, Ma, Us

– User Engagement Materials: Designed a comprehensive user onboarding letter, aimed at enhancing user experience of registration and reducing friction in the onboarding process;– High-Impact Marketing Collateral: Crafted a visually compelling poster and brochure to market the PROXDIS platform, strategically designed for display in hospitals to capture the attention of medical device representatives and boost brand visibility;– Detailed Infographic: Developed a data-rich infographic showcasing PROXDIS’s current metrics and strategic phase-out plan to effectively communicate the Unite platform’s value proposition, features, and benefits to potential stakeholders and venture capitalists

- Designed variations of a logo, wordmark, and brandmark for a startup social app;- Directed four rounds of brand development meetings and design reviews with founders

Tempe, Arizona, United States

- Spearheaded development, design, and execution of social media marketing initiatives, content strategies, and related creative deployments on behalf of the Graphic Design Senior Student Association at ASU;- Leveraged in-depth knowledge of social media trends to advise using best practices to reach marketing goals;- Oversaw a team of seven designers to manage GDSSA social media profiles across Instagram, Tik Tok, and LinkedIn

- Act as P.O.C. for campus-based and local organizations to brainstorm, design, and order custom apparel;- Create regular, engaging in-feed and story-dedicated social media content to support The Hang Loose Hut, from styling merchandise to hosting giveaways;- Build a database with contact information and apparel needs of established and potential clients

Vernon Hills, Illinois, United States

- Assisted in designing consumer and curriculum products under the creative and product development teams for the company's 2024 product launches;- Collaborated with the marketing team to create email, social media, and web advertisements to meet various business objectives;- Managed up to nine projects simultaneously on varying timelines

Tempe, Arizona, United States

- Designed graphics to promote recruitment, philanthropy endeavors, and member spotlights; - Collaborated with marketing team to produce custom merchandise;- Captured photo and video content at events for use on a variety of social media platforms

Tempe, Arizona, United States

- Curated graphics for social media posts, apparel, banners, and other marketing materials;- Worked with the student-led PR/Marketing team to build a larger and more authentic presence on Instagram, Pinterest, and Tik Tok for recruitment purposes

Brand identity for a startup furniture refinishing company including logo design, social media marketing materials, and print marketing materials

Phoenix, Arizona, United States

Chicago, Illinois, United States

Maintained an active Instagram profile with original product photography/videography, cultivated brand aesthetic, monitored sales in relation to customer interaction with social media, and reached out to related businesses and loyal customers to strengthen the store's place in its community.

Palatine, Illinois, United States

Produced social media posts to promote fundraisers, features, and performances Designed posters, flyers, graphics and other print and digital marketing materialsFacilitated meetings and record-keeping regarding team endeavors

Bachelor Of Science In Design, Graphic Design With A Minor In Statistics, 4.0 Gpa

Activities and Societies: American Institute of Graphic Artists at ASU (AIGA), Graphic Design Senior Student Association (GDSSA), National.

High School Diploma, 3.92 Gpa

Activities and Societies: National Honors Society, Quill and Scroll Society, Academic Scholar, Orchesis Dance Team- Secretary, Peer Tutor.