Assisted in developing and implementing marketing strategies and campaigns to promote Smart Slice within local communities. Developed engaging content for social media platforms, which enhanced brand visibility and boosted customer engagement. Worked closely with cross-functional teams to organize promotional events and initiatives, and facilitated partnerships with local businesses and organizations to strengthen brand collaborations and community involvement.

Oversaw LIFT’s social media accounts, actively monitoring online conversations to maintain consistent branding and engagement. Curated relevant content to boost brand visibility and connect with target audiences. Made improvements to the website to enhance user experience and increase conversions. Successfully established the brand’s presence at the Boulderthon event.

Conducted a thorough social media brand audit of competitors, analyzing their voice, engagement strategies, campaigns, and crisis management practices. Developed engaging social media content and assessed the effectiveness of various campaigns. Evaluated crisis responses and provided recommendations for improvement. Identified target audiences and established precise targeting parameters. Contributed to the planning and execution of events and live demonstrations.