I’ve always loved puzzles — Jigsaw, crossword, Sudoku — you name it! It’s all about looking from different perspectives, analyzing what works and what doesn’t, and piecing together the right solution.So what do puzzles have to do with marketing? They both take a mix of strategy, creativity and problem-solving skills. And at Chaffee Consulting the steps we follow to put together an optimized and efficient marketing plan, are just like the steps of putting together a puzzle. Step 1: Review all existing marketing efforts & metrics 🧩 Sort out the edge pieces from the rest of the piecesStep 2: Establish what resources you have to dedicate to marketing & what business goals these efforts should be working towards aka establish the framework 🧩 Start with the coroners and piece together the bordersStep 3: We’ll create the road map for your marketing so it is clear and concise on what you need to do. Plus we offer fractional CMO services for those who want help executing on the plan. 🧩 Put the pieces together to form a clear pictureStep 4: Monitor the plan and when something isn’t working or providing the desired outcome, we adapt and look for alternate solutions. 🧩 Turn the piece around a bit or try a new one The best part? Every project, client, job, is its own unique puzzle and one piece most definitely does not fit all.Need help optimizing your business’ marketing? Email Delaney@ChaffeeConsulting.com or visit ChaffeeConsulting.com to take the next steps.