• Responsible for all marketing and recruitment targets of the high schools’ target market, for Laureate Australia across 10 private college and university institutions. • Increased leads by 151% YOY, and overachieved sales targets by 186% in Year 1, 234% in Year 2. • Established and executed the marketing and recruitment strategies including a national rebranding campaign• Devised integrated multi-channel campaigns, and managed the implementation, tracking, performance, and measurement of TTL activities; digital, social, content, radio, PR, DM, eDM, mobile, SMS, experiential, and print advertising. • Key campaign results: delivered a CPL of 63% less than the company average • Developed a lead generation and nurturing program to increase conversions; managed all touch points throughout the sales funnel, and initiated an automated lead scoring and reporting system. • Implemented an inbound marketing strategy via Hubspot CRM, directing and executing the content strategy across all owned and paid media, encompassing 10 different products. • Line managed a Marketing Coordinator and 35 field sales reps• Managed and coordinated over 320 events nationally, including designing exhibition spaces, lead generation, activation, and conversion activities. • Led tender process and managed creative, media, SEO, web development, content, research, and tele-marketing agencies. • Responsible for all content creation; collateral, prospectus, brochures, merchandise, expo displays, video content and web content. • Collaborated with faculty SBMs, sales managers, and academics on recruitment strategies, campaigns, new product development, and conversion activities. • Managed and presented at over 30 workshops• Represented Laureate Australia and managed relationships with partner agencies, schools, Career Advisers, teachers and third party membership organizations.

Worked as an external consultant and provided a thorough review of all existing marketing activities, including website, SEO, printed materials, social media and lead generation for B2C and B2B sectors of the business. Conducted regular consulting sessions whereby a marketing plan was devised which included a website and collateral revamp to better communicate product offerings, utilizing a CRM database and email marketing tool, and availing of both Google Ad-Words campaigns, and social media.

• Responsible for establishing and leading a new team to execute customer focused consulting and marketing activities to drive revenue in the golf market, in addition to continuing with all activities listed below in the Online Marketing Specialist position. • Successfully managed over 40 clients and increased online revenue on average by 15%. • Produced integrated campaigns for clients to drive revenue via eCommerce platforms and increase customer retention and loyalty, which boosted sales by an average of 34%. • Directed and coordinated team strategy in collaboration with senior management of Sales, Support and Consulting departments to achieve annual revenue goals.• Founded and launched the customer support website, as well as executing both product and marketing focused training webinars on a quarterly basis.• Managed key internal stakeholders and presented industry reports, campaign results and financial insights to the GM and senior management on a weekly basis.

• Consulted 1:1 with U.S and Canadian cities and park and recreation agencies regarding their current marketing activities (offline, email marketing, social media, website optimization and online brochures) and suggested new strategic marketing initiatives to integrate in order to increase their revenue, and/or executed marketing campaigns on behalf of the client. • Managed 80 accounts; increased their online revenue by an average of 13% ($56,000), saving 4 hours of staff time per week, and maintained a 95% NPS Score.• Executed marketing campaigns on behalf of the clients; SEO, PPC, eDM, social, and offline activity. • Responsible for ensuring we met the client's needs and reaching set targets, and worked with all creative and web development agencies as the voice for the client• Updated website weekly with advice articles, marketing templates, webinars, case-studies and sent monthly eNewsletter to over 8,000 clients. • Presented as a marketing expert at sold out national and regional conferences; NRPA in Atlanta, Georgia, and CPRS in Orange County, California.• Identified and presented product gaps and enhancement requests for software development team. • Conceived and rolled out a new customer program; increased growth in launch revenues of 22%.• Trained clients on both UI and UX applications within the eCommerce software. • Responsible for legally coordinating and implementing competitions and promoting through numerous digital and social media platforms.

Responsible for managing, training and supporting 2,700 volunteers from around the world and co-ordinating and implementing large volunteer projects and marketing efforts on an international and national level.Liaised with volunteers on a day to day basis, held training sessions via online webinars, and wrote and distributed the bi-monthly Volunteer Newsletter, which assigned volunteers tasks to help promote ALISON. Increased traffic to the website by means of guerrilla marketing, referral marketing and email marketing and social media campaigns. Wrote and distributed Press Releases, email campaigns and customer newsletters and assisted with increasing website rank, SEO, redesigning the homepage for increased conversion.Assisted with the application for the UNESCO awards, by which ALISON was one of four winners of the 2010 UNESCO King Hamad Bin Isa Al-Khalifa Prize in the ICT sector.