Rachel Delaney Email & Phone Number

United Kingdom

London, England, GB

London, England, GB

London, Greater London, GB

Newcastle-upon-Type, GB

Newcastle-upon-Type, GB

Dublin, IE

Miami, Florida, US

• Responsible for all marketing and recruitment targets of the high schools’ target market, for Laureate Australia across 10 private college and university institutions.
• Increased leads by 151% YOY, and overachieved sales targets by 186% in Year 1, 234% in Year 2.
• Established and executed the marketing and recruitment strategies including a national rebranding campaign
• Devised integrated multi-channel campaigns, and managed the implementation, tracking, performance, and measurement of TTL activities; digital, social, content, radio, PR, DM, eDM, mobile, SMS, experiential, and print.
• Key campaign results: delivered a CPL of 63% less than the company average
• Developed a lead generation and nurturing program to increase conversions; managed all touch points throughout the sales funnel, and initiated an automated lead scoring and reporting system.

Dublin, IE

Worked as an external consultant and provided a thorough review of all existing marketing activities, including website, SEO, printed materials, social media and lead generation for B2C and B2B sectors of the business. Conducted regular consulting sessions whereby a marketing plan was devised which included a website and collateral revamp to better.

Plano, TX, US

• Responsible for establishing and leading a new team to execute customer focused consulting and marketing activities to drive revenue in the golf market, in addition to continuing with all activities listed below in the.
• Successfully managed over 40 clients and increased online revenue on average by 15%.
• Produced integrated campaigns for clients to drive revenue via eCommerce platforms and increase customer retention and loyalty, which boosted sales by an average of 34%.
• Directed and coordinated team strategy in collaboration with senior management of Sales, Support and Consulting departments to achieve annual revenue goals.
• Founded and launched the customer support website, as well as executing both product and marketing focused training webinars on a quarterly basis.
• Managed key internal stakeholders and presented industry reports, campaign results and financial insights to the GM and senior management on a weekly basis.

Plano, TX, US

• Consulted 1:1 with U.S and Canadian cities and park and recreation agencies regarding their current marketing activities (offline, email marketing, social media, website optimization and online brochures) and suggested.
• Managed 80 accounts; increased their online revenue by an average of 13% ($56,000), saving 4 hours of staff time per week, and maintained a 95% NPS Score.
• Executed marketing campaigns on behalf of the clients; SEO, PPC, eDM, social, and offline activity.
• Responsible for ensuring we met the client's needs and reaching set targets, and worked with all creative and web development agencies as the voice for the client
• Updated website weekly with advice articles, marketing templates, webinars, case-studies and sent monthly eNewsletter to over 8,000 clients.
• Presented as a marketing expert at sold out national and regional conferences; NRPA in Atlanta, Georgia, and CPRS in Orange County, California.

Loughrea, Galway, IE

Responsible for managing, training and supporting 2,700 volunteers from around the world and co-ordinating and implementing large volunteer projects and marketing efforts on an international and national level.Liaised with volunteers on a day to day basis, held training sessions via online webinars, and wrote and distributed the bi-monthly Volunteer.

Masters Degree, Marketing, Consumption And Society

Bachelor Of Commerce, Marketing