Tom Delaney Email & Phone Number

Pasadena, Pasadena, Us

Experienced senior level marketing executive with extensive experience in Marketing, Product Development, Licensing, Sales and Business Development.

Milwaukee, Us

Manhattan, Kansas, Us

Launched Platelet Rich Plasma business for biotech company. Responsible for launching website, packaging, marketing materials, collaborating with doctors, generating revenue.

· Responsible for driving growth of Girls, Plush and Preschool division of Jakks Pacific through identifying and securing new licenses; · Transitioned Play Along division into Jakks Pacific Corporate structure while maintaining Sales and day-to-day operations · Hiring, training, mentoring and managing staff of (10+) direct reports plus additional indirect reports

Founded Homegrown Kids, Inc. - developer, manufacturer and distributor of juvenile products and toys Created and executed vision for innovative award-winning company resulting in (8) industry awards, (6) patents and distribution in Mass, Mid-Tier, Catalog, Online and Specialty/Independent Entrepreneurial spirit responsible for entire operations - Marketing, Product Development, Packaging, Operations, SalesMarketing functions include Advertising, Promotions, Public Relations and has led to features on NBC The Today Show, CNN, USA Today, New York Times, Parents, Parenting and more Responsible for generating and closing sales in all levels of distribution (Mass, Mid-Tier, Grocery/Drug, Online, Independent/Specialty) and at all major Trade Shows including NYTF, JPMA, and ABC Kids ExpoOutsourced functions running operations cost efficiently and managing over 50 individuals including Independent Design & Development company, Sourcing Plant, Freelance Artists, Part-Time Consultants Strategically identified, evaluated and presented LOI for potential new acquisition

Burbank, Ca, Us

Director of ToysResponsible for largest segment of Consumer Products Toy group * Girls Toys, Activities and Games & Puzzles * over $150.0 million wholesale revenueResponsible for identifying trends and opportunities * leading in the development and launch of key Disney initiatives * Disney Princesses, Disney Magic Artist, Disney Games & PuzzlesUtilized research to understand target consumer and translated information into product objectives and strategies * X Games Sporting Goods, Construction, Ride-OnsDeveloped X-Games into a $50.0M business * developed, presented and acquired new merchandising/endcap displays in key Mass Market accounts (Target, Toys R Us, K Mart)Responsible for managing existing partners and signing new licensees (Bell, Huffy, Variflex, 360) * ensuring successful product development, marketing, sell-in and sell-thru Worked closely with key retailers (Top 5) identifying new opportunities and ensuring successful sell-thruWorked across lines of business to create synergistic marketing campaigns and consumer promotionsResponsible for hiring, motivating, training and developing six direct reports * including additional indirect reportsDirect P&L responsibility

Provided strategic direction to worldwide team including Marketing, Product Development & Design, Packaging, Engineering, Planning, Finance, Sales and OperationsSuccessful management of relationships with entertainment and licensing partnersDirect responsibility for Ad agency in consistent delivery of *very effective* testing TV commercialsExtensive experience in Brand presentations (Trade, Licensing, Financial community)Developed effective product and pricing strategies for new and existing product linesSet the marketing communications strategy for product lines including advertising, promotions and merchandisingProvided direction to the creative departments to ensure timely and effective executionWorked with Sales to ensure proper distribution and monitored actual performance objectivesDirect P&L responsibility delivering consistent sales and profit growthMale ActionSet the groundwork for developing the Male Action business as a core business of the Boys Business unit.Successful presentation, delivery and development of Spring 2000 entertainment property (Max Steel)Development and launch of new EVERGREEN Male Action brand delivering over $100.0 million first year worldwide sales Hot WheelsDeveloped and launched core Hot Wheels Playset business tracking to Worldwide sales of $42.0MM in 1997Introduced and managed core Hot Wheels Track business increasing sales 150%Managed Attack Pack line to be one of Hot Wheels most successful segmentsRefocused direction of Customized product segment achieving sales growth and resulting in development of Hot Wheels collector business

Bs, Business And Art

Mba, Marketing & Promotions

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor'S Degree, Business Administration And Management, General

Education record

Education record

Education record