Tom Delaney work email
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Tom Delaneydelaneytom@me.com (310) 503-8535Launching products that generate a level of excitement with consumers to not only lead but establish entirely new categories takes more than being in the right place at the right time.It’s about the ability to recognize something that consumers can’t live without before they even know it exists. That’s the magic part.But what makes the magic possible is rigorous testing to understand who the end user is and how the product needs to be presented to them to make them fall in love with it.From the inventor/designer/artist/performer to the licensing, manufacturing, packaging and advertising and distribution – all the moving parts and personalities that need to be assembled, coordinated and harmonized to bring products to market are the tools, talent and process that inspires me.Samples –Successfully identified, secured and launched Hannah Montana line generating $400M+ wholesale.Managed internal/external relationships with Sales, Product Development, Creative Services, Operations, Ad Agencies and Licensors (e.g., Disney, Nickelodeon, Fox, Sony, American Greetings, Sanrio, and Hit Entertainment).Developed X Games into LIFESTYLE consumer products brand delivering $50M in sales in first year.Managed Product Development and Packaging teams of up to 50 who developed innovative and profitable lines for Bratz, Hello Kitty, Malibu Sports & Rec, Colorforms and more.MARKET RESEARCH• Test Market Design & Analysis• Competitive Analysis• Consumer Insights• Opportunity Identification/Capitalization• Go-To-Market Strategy• New Market Entry/PenetrationPROGRAM MANAGEMENT• Performance Tracking & Metrics• Channel & Campaign Metrics• Product / Packaging Development• Global Sourcing / Pricing / Negotiations• Licensing & Contract Negotiations• Corporate Branding PartnershipsBRAND BUILDING & PLANNING• Strategic Planning• P&L Management• International Development• Entertainment Licensing• Trade Relationships
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Us SalesBlokees Aug 2024 - PresentPasadena, Pasadena, Us -
President & Chief Marketing Officer (Cmo)Td Consulting Jan 2010 - PresentExperienced senior level marketing executive with extensive experience in Marketing, Product Development, Licensing, Sales and Business Development.
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Executive Vice PresidentMukikim Toys Jul 2022 - Oct 2024Milwaukee, Us -
Chief Marketing OfficerEnso Doctors Dec 2019 - Feb 2021Manhattan, Kansas, UsLaunched Platelet Rich Plasma business for biotech company. Responsible for launching website, packaging, marketing materials, collaborating with doctors, generating revenue. -
Senior Vice President, MarketingJakks Pacific/Play Along Toys Jun 2006 - Nov 2009· Responsible for driving growth of Girls, Plush and Preschool division of Jakks Pacific through identifying and securing new licenses; · Transitioned Play Along division into Jakks Pacific Corporate structure while maintaining Sales and day-to-day operations · Hiring, training, mentoring and managing staff of (10+) direct reports plus additional indirect reports
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President, Ceo, Cmo And FounderHomegrown Kids, Inc Jan 2003 - Jun 2006Founded Homegrown Kids, Inc. - developer, manufacturer and distributor of juvenile products and toys Created and executed vision for innovative award-winning company resulting in (8) industry awards, (6) patents and distribution in Mass, Mid-Tier, Catalog, Online and Specialty/Independent Entrepreneurial spirit responsible for entire operations - Marketing, Product Development, Packaging, Operations, SalesMarketing functions include Advertising, Promotions, Public Relations and has led to features on NBC The Today Show, CNN, USA Today, New York Times, Parents, Parenting and more Responsible for generating and closing sales in all levels of distribution (Mass, Mid-Tier, Grocery/Drug, Online, Independent/Specialty) and at all major Trade Shows including NYTF, JPMA, and ABC Kids ExpoOutsourced functions running operations cost efficiently and managing over 50 individuals including Independent Design & Development company, Sourcing Plant, Freelance Artists, Part-Time Consultants Strategically identified, evaluated and presented LOI for potential new acquisition
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Director Of MarketingThe Walt Disney Company Jun 2000 - Sep 2002Burbank, Ca, UsDirector of ToysResponsible for largest segment of Consumer Products Toy group * Girls Toys, Activities and Games & Puzzles * over $150.0 million wholesale revenueResponsible for identifying trends and opportunities * leading in the development and launch of key Disney initiatives * Disney Princesses, Disney Magic Artist, Disney Games & PuzzlesUtilized research to understand target consumer and translated information into product objectives and strategies * X Games Sporting Goods, Construction, Ride-OnsDeveloped X-Games into a $50.0M business * developed, presented and acquired new merchandising/endcap displays in key Mass Market accounts (Target, Toys R Us, K Mart)Responsible for managing existing partners and signing new licensees (Bell, Huffy, Variflex, 360) * ensuring successful product development, marketing, sell-in and sell-thru Worked closely with key retailers (Top 5) identifying new opportunities and ensuring successful sell-thruWorked across lines of business to create synergistic marketing campaigns and consumer promotionsResponsible for hiring, motivating, training and developing six direct reports * including additional indirect reportsDirect P&L responsibility -
Director Of MarketingMattel, Inc Jan 1993 - Jan 2000Provided strategic direction to worldwide team including Marketing, Product Development & Design, Packaging, Engineering, Planning, Finance, Sales and OperationsSuccessful management of relationships with entertainment and licensing partnersDirect responsibility for Ad agency in consistent delivery of *very effective* testing TV commercialsExtensive experience in Brand presentations (Trade, Licensing, Financial community)Developed effective product and pricing strategies for new and existing product linesSet the marketing communications strategy for product lines including advertising, promotions and merchandisingProvided direction to the creative departments to ensure timely and effective executionWorked with Sales to ensure proper distribution and monitored actual performance objectivesDirect P&L responsibility delivering consistent sales and profit growthMale ActionSet the groundwork for developing the Male Action business as a core business of the Boys Business unit.Successful presentation, delivery and development of Spring 2000 entertainment property (Max Steel)Development and launch of new EVERGREEN Male Action brand delivering over $100.0 million first year worldwide sales Hot WheelsDeveloped and launched core Hot Wheels Playset business tracking to Worldwide sales of $42.0MM in 1997Introduced and managed core Hot Wheels Track business increasing sales 150%Managed Attack Pack line to be one of Hot Wheels most successful segmentsRefocused direction of Customized product segment achieving sales growth and resulting in development of Hot Wheels collector business
Tom Delaney Skills
Tom Delaney Education Details
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Illinois State UniversityBusiness And Art -
Arizona State UniversityMarketing & Promotions
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ArGeneral
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Arizona State UniversityGeneral
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Illinois State UniversityGeneral
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Power Connections
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Power Connections
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Power Connections
Frequently Asked Questions about Tom Delaney
What company does Tom Delaney work for?
Tom Delaney works for Blokees
What is Tom Delaney's role at the current company?
Tom Delaney's current role is Strategic Creative Marketing Executive.
What is Tom Delaney's email address?
Tom Delaney's email address is delaneytom@me.com
What is Tom Delaney's direct phone number?
Tom Delaney's direct phone number is +181888*****
What schools did Tom Delaney attend?
Tom Delaney attended Illinois State University, Arizona State University, Ar, Arizona State University, Illinois State University, Power Connections, Power Connections, Power Connections.
What skills is Tom Delaney known for?
Tom Delaney has skills like Product Marketing, Product Development, Consumer Products, Strategy, Brand Development, Integrated Marketing, Marketing Strategy, Toys, Advertising, Creative Direction, Licensing, P&l Management.
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