José De La Rosa Email & Phone Number

New York, Ny, Us

Berlin, Berlin, De

• Collaborate closely with the Editor-in-Chief as the lead visual designer, creating visually compelling designs for this triennial journal.• Establish layout dimensions, material arrangement, and font selection in alignment with the company's visual identity and brand guidelines.• Conceptualize and produce engaging infographics that accurately represent complex data within the journal.• Evaluate final designs and suggest improvements to enhance visual appeal and comprehensibility, ensuring a seamless transition from design to production.• Coordinate the production process for materials, including collecting printing bids, preparing and packaging artwork files, and assembling final layouts to ensure optimal print quality.

New York, Ny, Us

• Led design strategy for 15+ strategic client accounts, leveraging insights into design, strategy, and consumer behavior to drive business objectives and client retention.• Designed, directed, and managed the Onboarding Buddy System, reducing new employee ramp times by 40% to within 60 days.• Played a pivotal role in shaping Wunderkind’s Design Studio, optimizing processes, identifying design trends, and mentoring 15 associate visual and UX designers.• Worked closely with cross-functional teams to understand business goals and user needs, delivering user-centered design solutions that improved user engagement by 20%.• Developed 50+ high-fidelity mockups and prototypes for web and mobile experiences using Figma, Sketch, and Adobe Creative Suite.• Contributed to the evolution and maintenance of Wunderkind’s design system, aligning it with the company’s product vision.

New York, Ny, Us

• Created visually compelling, performance-driven onsite and email experiences for 100+ major brands and retail clients, including Hugo Boss, Clarins, and Uniqlo, leading to a 15% increase in customer engagement and a 10% improvement in conversion rates.• Collaborated with a team of ten developers to ensure design implementation aligned with design standards and best practices.• Acted as an internal educator and champion for design culture across five departments and for 100+ clients.• Conducted usability testing and iteratively improved designs based on user feedback, increasing user satisfaction by 25% and reducing the average user task completion time by 15%.

• Founded and managed a successful digital design consultancy, providing comprehensive UX/UI design, graphic design, and branding solutions to a diverse client base, including startups, mid-sized companies, and established corporations.• Collaborated with product design teams and stakeholders to provide visual solutions focusing on user-centered design principles.• Contributed to a 25% increase in user engagement and a 10% reduction in bounce rates by delivering custom graphics, logos, typography, UX/UI designs, and email templates.

New York, Ny, Us

• Collaborated with UX designers and product stakeholders to design structured information architecture, task-flow models, UI, and design specifications for 20+ projects.• Developed and prototyped designs grounded in user-centered design principles, leading to a 15% increase in user engagement.• Crafted omnichannel marketing assets and utilized social media to boost organization and event awareness, resulting in a 30% increase in social media engagement.• Produced consistent infographics, brand adherent iconography, and visual identifiers for 10+ web products for the SAT and AP teams.• Developed user interface guidelines and design patterns that were adopted across five different product teams.

New York, New York, Us

• Collaborated with the Art and Creative Director, contributing to the development and design of monthly issues, which reached over 3 million subscribers, increasing user engagement by 10%.• Led the ideation, conceptualization, and creation of a comprehensive style guide, enhancing brand consistency across all digital platforms.• Designed compelling infographics that increased social media sharing, extending brand reach and awareness.• Assisted the Production Manager in restructuring monthly issues for multi-channel distribution (digital, large print, etc.), resulting in a 40% increase in content reach and a 20% boost in customer satisfaction for accessibility.• Worked in cross-functional teams and conducted UX research to understand user needs better, leading to improved user experience ratings for our digital platforms.• Applied user feedback to enhance design elements, contributing to an overall increase of 25% in user retention rate.

New York, New York, Us

• Collaborated with the Creative Director to conceptualize and execute diverse layout designs, enhancing the visual storytelling of the magazine.• Devised visually interesting typographic concepts for featured articles, pushing the boundaries of design for reader engagement.• Liaised with production and other contributors to ensure a seamless transition from design to print, maintaining the integrity and quality of designs.• Kept pace with industry trends, innovating design aesthetics and contributing to the strategic direction of the magazine's visual presentation.• Assisted in reviewing and modifying proofs to guarantee design precision, thus upholding the magazine's reputation for high-quality content and presentation.

New York, New York, Us

• Worked closely with Art Directors and staff in designing and creating multiple layout options. • Created typographically conceptual ideas for featured stories. • Worked with production to prepare all the elements on files for pre-press. • Assisted Editorial & Photo Departments in retrieving research for various stories.

New York, Ny, Us

• Communicated verbally to large groups inside and outside of staff. • Completed payroll for lifeguard and instructor staff, bi-weekly. • Evaluated all facility employees upon exit of position, post-season. • Conducted mandatory 40-hour training sessions for all employees. • Managed customer service by helping resolve any kinds of complaints.

New York, Ny, Us

• Enforced guests’ adherence to pool guidelines and rules in a professional manner. • Performed rescues in the event of drowning or swimming accidents. • Administered necessary first aid and CPR in response to life-threatening situations. • Provided swimming and safety instruction to varying class sizes.

Bachelor Of Fine Arts (B.F.A.), Electronic Design & Multimedia

High School Diploma, Public Administration And Social Service Professions