Ux Research
I worked at Buenos Aires Government, in Gestión Digital (e-government) the area in charge of Buenos Aires digital products. It was the 1st UX team in the City. We worked hard in making citizens' lives easier through innovation and design. We observed, investigated, looked for insights and empathized with neighbours to prototype possible solutions, then we validated those ideas with real users until we achieved human-centered results. We applied Design Thinking and agile methods to understand problems nature. Responsabilities: - Research: Benchmark, field research, interviews, A/B testing, cardsorting and more. - UX writing and content strategy, helping users achieve their goals with language.- Brought stakeholders and politicians along the design journey and educated them about usability, digital accessibility and people-centred values.- Helped government areas shape and build their digital strategy, balancing neighbours’ needs with technical and political constraints.- Lead UX projects: miBA, BA Taxi, Denuncia Vial, web de Trabajo, BA Data, entre otras.- App audits through different platforms to get insights.- Managed the content strategy for @ba.ux, we shared our process and values. The account was enhaced and followers increased by 360% → http://www.instagram.com/ba.ux/- Gave talks about UX in the Public Sector in Argentina, Smart City Expo in Buenos Aires. - Gave workshops inside the Government.