• Leverage media buys, ticket trades & sweepstakes for extended media awareness• Plan, manage and execute media promotions for channels such as print, radio and TVbroadcast media outlets• Plan, schedule & execute onsite radio remotes• Support and manage public relations initiatives from Latin America

• Managed public relations and social media efforts in Latin America• Responsible for: media relations, social media community management, crisiscommunications and reporting• Partnered with airlines, destination marketing organizations and third partyvendors to promote theme parks as well as environmental/conservation narrative• Implemented a regional influencer marketing strategy to complement traditionalpublicity approach and overall marketing strategy• Account: SeaWorld Parks & Entertainment

• In charge of communication strategies, creation of press materials and reporting• Ensured proper communication and asset availability within a network of 19agencies in Latin America• Identified creative story angles for brand placement• Conducted and monitored interviews and media training for company executives• Accounts: Accor Hotels and Samsung Electronics

• Developed and managed programs to generate publicity for Kissimmee by increasing editorial coverage in consumer and trade media for key markets such as US Hispanic, Brazil, Colombia and Mexico• Managed day-to-day work of PR agencies in United States, Argentina, Brazil, Colombia and Mexico markets to ensure achievement of media goals• Proactively pitched journalists on story angles, served as brand ambassador during interviews, FAMs and media missions, and assisted with planning of media missions in Brazil-ABAV, Colombia-ANATO and Mexico-FITA• Created content for website and social media channels, maintained CRM database and supported the US communications and sports department• Collaborated with tourism industry to develop media marketing and advertising plans to best promote the area in the United States and international markets

• Managed publicity projects in domestic and international markets, participated in conferences, trade shows and marketing campaigns• Contributed with media outreach and social media tactics to support programs and campaigns such as Orlando’s Magical Dining Month, Be The First and Orlando’s Deal Season• Created, edited, translated and distributed press materials• Responsible for the launch, management and growth of several social mediaplatforms such as Instagram and YouTube, which currently have more than 198Kand 5.2K followers/subscribers respectively• Increased organic website traffic by up to 26% through development andcuration of engaging content, incorporation of keywords for SEO, application of analytics tools and collaboration with more than 1,000 industry partners

• Managed four daily routes in Central and South Florida• Assembled a strategic plan to improve daily operations, increased market share,incorporated local partnerships and supervised a team of 15 employees• Screened costs and expenses for operational and advertising purposes andachieved sustained quarterly growth of +60%• Delivered personalized customer service to passengers, independent clients andreceptive tour operators within the local and international markets• Leveraged publicity background to handle productions and radio interviews

• Spearheaded publicity efforts for Walt Disney World Resort’s theme parks, water parks and hotels• Coordinated and executed projects for the international markets to secure print, radio and broadcast exposure for consumer and B2B outlets internationally• Developed solid media relations with entertainment, technology and travel editors to ensure timely and high-quality coverage• Managed high volume of media inquiries, publicity events and reports• In charge of hosting media tours, writing press releases in Spanish andPortuguese, and uploading website content