Senior Manager Brand Communication Running – Marketing DepartmentMISSION: Full responsibility of executing the Running category brand communication plan in Iberia. • Execute campaigns and activations in line with the global communication strategy, driving media and digital activation initiatives and executions, including traditional media, programmatic and digital publishing (YouTube, Spotify, TikTok, Twitch, Snapchat…)• Lead adidas runners community strategy and elevate adidas credibility in running with our top races, athletes and products.RESULTS: Manage a solid business unit across all communication channels (Comms, PR, Social, Events, EIM, Sports Marketing) from Spain and Portugal:• Manage an annual Brand budget € 2M, achieving main media KPIs in media and digital platforms (viewability, time spend, reach, engagement). Digital support of key retailers (DPC) & running blogs (SEO & SOS)• Highlight adidas image as leading brand in credibility, with the activation of Madrid Marathon (35.000 runners) and Behobia SS (32.000 runners)• Consolidation of adidas runners project in Iberia, being a world reference for adidas with the expansion of new cities (Lisbon and Valencia). Manage a direct team of 30 coaches

Public Relations Manager- Marketing DepartmentMISSION: Plan all public relations actions performed to maximize presence in media, increasing desired brand image and underpinning achievements of all marketing categories (Football, Running, Basket and Tennis).• Partner with internal teams (Brand comms, BUs, Sports Marketing, EIM) to support business goals. Align approach with Global Newsroom• Ensure information flow across the Global PR/Corporate Communications network. Represent the brand internally and externallyRESULTS: 9 years covering key categories PR plans - Football (Euro2012 Poland/Ukraine, Confed Cup’13 Brazil, Real Madrid Champions Leagues, Copa & Liga); Basketball (NBA games, World Championship), London Olympic Games, Tennis (Roland Garros & Indian Wells), Running (London’12 Marathon, Madrid Marathon, Runtastic launch, AR launch)

Range Manager, Marketing DepartmentMISSION: manage the strategy approved in the Marketing Plan and its lines of sport and products, carrying out the decided actions in the programmed and finding the execution of the established objectives, in order to increase the market share of the brand in Iberia, guaranteeing profitability in terms of margin. RESULTS: Manage a range of almost 400 products for Iberia each season, selecting, forecasting and analyzing sell out figures• Presentation of the range to the sales force and Key Accounts (El Corte Inglés, Intersport, Base…) seasonally• Global meetings in adidas headquarters to kick off season and discuss feedbacks adapted to local insights and needs

MISSION: Management and control of material master, global system in which all the ranges are supported and updated, defined from Marketing and used by all the sales force.• Planning of the opening of a new season. Specific chase of each line, controlling the “good-work” of articles in the system for the sell-in• Direct Relationship with warehouse for management and storage of articles and samples• Local article Manager: request of local articles for Iberia, using LAC applicationRESULTS: Manage a range of almost 3.000 products for Iberia per season, in coordination with marketing product managers and warehouse team