Delia M. Email & Phone Number

San Francisco, CA, US

• Provides final editing oversight for company blogs, website, emails, push notifications, SMS, videos, in-store signage, direct mailers, and digital ads, ensuring high-quality global storytelling for one of the world's.
• Developed brand voice and tone style guide, setting company-wide standards, and working cross-functionally with the UX writing team to ensure consistency
• Revitalized the tech blog's content strategy, resulting in a 413% increase in pageviews, while also enhancing the readability of complex engineering and data science articles for diverse audiences
• Leveraged consumer data and insights to craft strategic performance ad campaigns for Google, Facebook, Instagram, YouTube, and TikTok
• Led and mentored a team of copywriters ensuring that they meet the company's standards and objectives

San Francisco, CA, US

• Oversaw cross-channel content storytelling and SEO agency to drive organic traffic (2.2M+ Google search impressions) and increased pageviews 68% for the consumer shopping blog
• Led umbrella messaging strategy for campaigns, including a successful churned user campaign that increased CTR, buyers, and GMV
• Defined and shaped editorial calendar planning and SEO strategies while identifying website development opportunities, including platform migration and design updates
• Coordinated with internal teams on PR, syndication, social media, and marketing strategies to maximize reach
• Crafted newsletter content for Wish Local B2B audiences, focusing on engaging sellers, promoting tool adoption, and driving platform success

• Sole writer, photographer and editor of a blog about wellness, fitness and beauty
• Chosen to speak on panel events about clean and vegan beauty
• Blog was chosen as a finalist for Allure Magazine’s 2012 Beauty Blog of the Year Award

New York, New York, US

• Editorial calendar planning: conceptualizing, writing, video editing and reporting
• Conducted interviews with high-profile executives and celebrities including Kimora Lee Simmons and Tracee Ellis Ross
• Develops and manages marketing strategies to increase Beauty News' audience and engagement, as well as new member joins
• Supports social media team with photo selections and copy writing

New York, New York, US

• Worked cooperatively with a cross-departmental team to identify key focus points of cew.org’s website including UX, streamlining pages, and adding new functionalities and design elements
• Executed digital marketing and content strategies to grow Beauty News’ breadth of content and engagement among members
• Managed cew.org’s content calendar across all areas
• Designed and implemented newsletters and special reports
• Oversaw digital and print program production including design approval, content trafficking, printing and delivery logistics

New York, New York, US

• Attended press events, wrote articles and posted content 5 days a week for Beauty Insider
• Created marketing strategies to increase new member joins through Beauty Insider, including designing visuals and targeted e-blasts
• Self-taught video editing and production skills, saving the company turnaround time and production costs
• Collaborated with VP of Content to oversee website redesign and maintain ongoing website management
• Project managed print and digital publications including the Beauty Insider Awards Digital Magazine and the Achiever Awards journal.

New York, New York, US

• Represented CEW at industry trade shows; managed event logistics and on-site sales
• Secured $5,000 in membership sales at Cosmoprof, the largest beauty trade show event in North America
• Developed and executed event ideation and marketing plans for CEW events to generate ticket sales
• Managed the e-blast calendar, process and daily distribution; tracked and reported on e-blast effectiveness
• Created the concept and oversaw execution of CEW's first-ever career development newsletter and Twitter chat series, which identified an opportunity to fulfill a $3k in-kind sponsorship

New York, New York, US

• Drafted and deployed newsletter and website content for Beauty Insider, a biweekly industry newsletter and website
• Managed e-mail marketing calendar and executed the distribution of an average of 8 e-blasts/week
• Analyzed e-blast results and Google Analytics to assess trends and interesting reader habits
• Developed and executed comprehensive web content plan; designed web graphics
• Project-managed the development of event collateral – point person for trafficking/approval of creative elements, liaises with vendors, and manages timelines
• Developed post-event surveys and analyzed results

New York, New York, US

• Wrote and posted content on FPHNY’s website, three intranets and social media channels
• Collaborated with FPHNY’s external web vendor to develop the concept of the organization’s first remote access intranet; maintained proactive relationship with HR to generate website updates
• Oversaw the launch and development of the Fund’s online presence on the NYC Department of Mental Health & Hygiene’s intranet (SharePort); worked in partnership with Development staff to update content monthly

New York, New York, US

• Wrote press releases and media alerts; distributed press releases to media list
• Conducted interviews and wrote articles for the college’s newsletter and annual report
• Designed various print materials including brochures, pamphlets, and handouts

New York, NY, US

• Managed Search Engine Optimization campaign and compiled Google Analytics reports for analysis
• Updated CHF’s website using the Drupal Content Management System and basic HTML