Delia M. Email & Phone Number

San Francisco, Ca, Us

• Provides final editing oversight for company blogs, website, emails, push notifications, SMS, videos, in-store signage, direct mailers, and digital ads, ensuring high-quality global storytelling for one of the world's largest e-commerce marketplaces• Developed brand voice and tone style guide, setting company-wide standards, and working cross-functionally with the UX writing team to ensure consistency• Revitalized the tech blog's content strategy, resulting in a 413% increase in pageviews, while also enhancing the readability of complex engineering and data science articles for diverse audiences• Leveraged consumer data and insights to craft strategic performance ad campaigns for Google, Facebook, Instagram, YouTube, and TikTok• Led and mentored a team of copywriters ensuring that they meet the company's standards and objectives

San Francisco, Ca, Us

• Oversaw cross-channel content storytelling and SEO agency to drive organic traffic (2.2M+ Google search impressions) and increased pageviews 68% for the consumer shopping blog• Led umbrella messaging strategy for campaigns, including a successful churned user campaign that increased CTR, buyers, and GMV• Defined and shaped editorial calendar planning and SEO strategies while identifying website development opportunities, including platform migration and design updates• Coordinated with internal teams on PR, syndication, social media, and marketing strategies to maximize reach• Crafted newsletter content for Wish Local B2B audiences, focusing on engaging sellers, promoting tool adoption, and driving platform success

• Sole writer, photographer and editor of a blog about wellness, fitness and beauty• Chosen to speak on panel events about clean and vegan beauty• Blog was chosen as a finalist for Allure Magazine’s 2012 Beauty Blog of the Year Award

New York, New York , Us

• Editorial calendar planning: conceptualizing, writing, video editing and reporting • Conducted interviews with high-profile executives and celebrities including Kimora Lee Simmons and Tracee Ellis Ross• Develops and manages marketing strategies to increase Beauty News' audience and engagement, as well as new member joins• Supports social media team with photo selections and copy writing

New York, New York , Us

• Worked cooperatively with a cross-departmental team to identify key focus points of cew.org’s website including UX, streamlining pages, and adding new functionalities and design elements• Executed digital marketing and content strategies to grow Beauty News’ breadth of content and engagement among members• Managed cew.org’s content calendar across all areas• Designed and implemented newsletters and special reports • Oversaw digital and print program production including design approval, content trafficking, printing and delivery logistics

New York, New York , Us

• Attended press events, wrote articles and posted content 5 days a week for Beauty Insider• Created marketing strategies to increase new member joins through Beauty Insider, including designing visuals and targeted e-blasts • Self-taught video editing and production skills, saving the company turnaround time and production costs • Collaborated with VP of Content to oversee website redesign and maintain ongoing website management• Project managed print and digital publications including the Beauty Insider Awards Digital Magazine and the Achiever Awards journal.

New York, New York , Us

• Represented CEW at industry trade shows; managed event logistics and on-site sales • Secured $5,000 in membership sales at Cosmoprof, the largest beauty trade show event in North America • Developed and executed event ideation and marketing plans for CEW events to generate ticket sales• Managed the e-blast calendar, process and daily distribution; tracked and reported on e-blast effectiveness • Created the concept and oversaw execution of CEW's first-ever career development newsletter and Twitter chat series, which identified an opportunity to fulfill a $3k in-kind sponsorship

New York, New York , Us

• Drafted and deployed newsletter and website content for Beauty Insider, a biweekly industry newsletter and website• Managed e-mail marketing calendar and executed the distribution of an average of 8 e-blasts/week• Analyzed e-blast results and Google Analytics to assess trends and interesting reader habits• Developed and executed comprehensive web content plan; designed web graphics • Project-managed the development of event collateral – point person for trafficking/approval of creative elements, liaises with vendors, and manages timelines• Developed post-event surveys and analyzed results

New York, New York, Us

• Wrote and posted content on FPHNY’s website, three intranets and social media channels• Collaborated with FPHNY’s external web vendor to develop the concept of the organization’s first remote access intranet; maintained proactive relationship with HR to generate website updates• Oversaw the launch and development of the Fund’s online presence on the NYC Department of Mental Health & Hygiene’s intranet (SharePort); worked in partnership with Development staff to update content monthly

New York, New York, Us

• Wrote press releases and media alerts; distributed press releases to media list• Conducted interviews and wrote articles for the college’s newsletter and annual report• Designed various print materials including brochures, pamphlets, and handouts

New York, Ny, Us

• Managed Search Engine Optimization campaign and compiled Google Analytics reports for analysis• Updated CHF’s website using the Drupal Content Management System and basic HTML