Oversight for Merchandising, Design and Product Development for all aspects of Workwear Product.Initiated a new disruptive approach to the Workwear Market by infusing technologies and performance fabrics with updated utilitarian aesthetics and functionality. This resulted in a comprehensive product line that prioritizes end-use performance, catering directly to the needs of the consumer.• Develop a long-term strategic product direction for Workwear apparel, collaborating closely with brand leadership.• Lead product creation team, (design, development and technical design) to create cutting edge innovative products to disrupt the Workwear space at retail and DTC.• Collaborate with cross-functional teams to ensure successful commercialization of high quality products aligned with brand vision, meeting overall business objectives and financial goals.• Work jointly with Asia Liaison Office in developing systems and processes to effectively address critical issues throughout the product creation process and deliver on-time goods.

Set creative direction for all Walls Outdoor Goods, Liberty Bibs and Walls Walmart product categories. Introduce innovations into the Walls Brands. Set design direction for all product lines from overarching concept themes to finished product.• Establish and lead a design team dedicated to upholding the brand voice and create a design language throughout all branded products.• Proactively foster a robust and unified expertise in garment construction technologies, emphasizing innovation, quality and fit.

Accountable for all Active Initiative apparel, from baselayer to outerwear. Build and manage a world class team of designers. Set design direction for all assigned product classifications for color, concept and look and feel. Design Change Agent for reinvigorating the LL Bean brand back to it’s heritage of outdoor innovation.Key successes include:• Revitalizing modernized products that set the LL Bean direction for current and future growth, with the successful launch of heritage inspired LLB Katahdin Collection of sportswear and outerwear.• Spot on cohesive color work aligning all product categories and retail floor sets.• Performance materials direction and setting materials platforms.• Insights into tiered pricing and feature sets relevant to set price points.• Coached team on concept development for performance products with an Outdoor mindset.

Responsible for the design strategy and implementation of the Global Performance Product Line of Men’s, Women’s, and Youth Apparel. Items include Sportswear, Outerwear, Equipment and Accessories representing over 66% of Columbia’s revenue. Managed staff of 19.• Design Directed all corporate innovations and technologies to incorporate market trends, performance functionality and commercialization of product categories.• Streamlined corporate materials palette and developed efficient process by focusing new fabric developments and technologies, resulting in cost savings and reduced timelines for multiple apparel resources.• Strategized launch of concept and design of new product categories including Baselayer and Technical Gloves.• Formed an internal Director’s Group” where cross-functional directors meet to discuss current strategies, needs and challenges, resulting in improved communication, process and collaboration across the Apparel Product Creation group.• Restructured the design division to maximize staff strength and creativity, align skill-sets and create cross departmental efficiencies to commercialize products with speed to market.