Delia Ifrim Email and Phone Number

Project-based collaborations with advertising agencies and smaller companies, involving tasks such as:»» Digital illustration (mainly for online use)»» Graphic design, both original and local adaptations of corporate materials (for print and web)»» Creative artwork (for print and web)»» Translations (English - Romanian)

Digital Marketing Specialist position in an IaaS/SaaS company.Responsibilities:»» Managing the company's websites portfolio - curating and updating content on the website, on page SEO optimisation, coordinating with the team's Graphic Designer and Web Developer in website revamp projects, monitoring website key metrics and user interactions using specific tools (Google Analytics, Hotjar, Crazyegg), creating mock-ups in order to pitch website changes for management, and better communicate with the development team.»» Email Marketing - drafting content for, setting up testing and monitoring results on e-mail marketing campaigns using specific tools (mailchimp and ActiveCampaign)»» Marketing Automations - coming up with a strategy to engage users that interact with the company's websites, setting up a user flow using specific automation tools (ActiveCampaign and Intercom), writing content for the automation, testing, releasing, monitoring results and reiterating according to results.»» Reporting key metrics - setting up automated dashboards for reporting website metrics combined with social media e-mail marketing and automation engagement (using Google Data Studio, Google Sheets and Zapier) »» Writing - creating engaging content exclusively in English for online ads, landing pages, email campaigns and any other task at hand»» Basic project management - monitoring all projects from a budget and timeline compliance perspective

In-house graphics and DTP for products distributed by the company. Leykom imports and distributes products and machinery for signage production, and Romanian Paper Distribution imports and distributes paper and cardboard products for all uses.Responsibilities:»» Graphics of printed or published promotional materials such as brochures, flyers, catalogs, sample books, press layouts, web banners, newsletters, facebook posts, etc.»» Elaborating concepts for the company’s promotional campaigns and events, either through contributions or completely.»» Production coordinating for promotional materials (sample books, brochures, etc.)»» Coordinating the development of 3 websites in collaboration with a specialized agency»» Aesthetic contributions to the company rebranding process, in collaboration with a specialized agency.»» Art direction for larger design projects that require hiring extra freelance designers.»» Email campaign design and management (using mailchimp)

Advertising campaign concepts for two luxury furniture retail stores: Class Living, a multi-brand furniture store, and Natuzzi, the Romanian flagship store for one of the most famous high-end furniture brands.Responsibilities:»» Making promotional materials like web banners, newsletters, flyers, etc. (text, graphics and production coordination)»» Managing the brands Facebook page, setting up and monitoring Facebook ads»» Adaptation of marketing materials received from international suppliers for the local market

Graphic Designer within 2ActivePR, PR agencyResponsibilities:»» Graphics and DTP for materials for PR events (invitations, posters, banners, etc.)»» Graphics and DTP for prints (brochures, newspapers, flyers),»» Graphics concepts for campaigns presented in pitch presentations»» PowerPoint Presentation Templates.

Coordinating in-store advertising projectsResponsibilities:»» Developing briefs together with client representatives»» Coordinating creative and production teams in order to meet client approved specifications, budget, and deadlines

Marketing activities, promoting two specialised magazines (Truck & Van and Mașini și Utilaje)Responsibilities:»» Copywriting»» Representing the magazines in national specialized trade show exhibitions»» Liaising with clients in order to publish advertising inserts and advertorials»» Assisting the editorial secretary»» Designing advertising inserts (occasionally)»» Managing customer database»» Updating magazine website