Digital Mindshare LLC redefines the consultancy landscape with its unique engagement model and service offerings. This model emphasizes focused, proven, value-driven solutions while eliminating the unnecessary costs prevalent in the consulting industry. The firm's core mission is empowering CMOs, senior marketing leaders, and their marketing organizations to navigate and conquer the challenges of today's dynamic marketing landscape:🔹 The complexity inherent in marketing technology: Optimizing underused tools in your martech stack through strategic alignment with business goals, comprehensive audits, and focused training, transforming martech investments into valuable assets.🔹 Martech tool overlap and redundancy: Eliminating less-than-useful tools, consolidating data, and implementing ongoing monitoring, ensuring your martech stack is cost-effective and data-efficient.🔹 The martech talent gap: Elevating your team's capabilities with targeted skills assessments, customized training, and talent development, strategically bridging talent gaps to maximize your martech ROI and sustain a competitive edge.Visit Digital Mindshare for more info: https://bit.ly/46RzUVt

Heard Media is a content marketing agency that offers a Custom Content Growth Model to help B2B companies drive measurable business results. This model includes three stages: Clarify, Create, and Convert.In the Clarify stage, they work with clients to develop a strategy for their content campaigns. In the Create stage, they bring the strategy to life through design. In the Convert stage, they focus on ensuring the content drives business results over the long term.Heard Media's unique value proposition is its comprehensive approach to developing and executing content campaigns that drive measurable business results for B2B companies.

I was an adjunct at New York University's School of Professional Studies, Division of Programs in Business, where I developed and taught several courses in the digital marketing program. My role at NYU SCPS provided me the opportunity to interact with highly intelligent individuals from leading agencies and brands globally, all sharing a passion for enhancing their digital marketing expertise.

Served as the chief evangelist and ambassador for Sitecore's business, digital experience, and content management products and services. In this role, I actively promoted a positive message encouraging others to buy or use the product. I stayed ahead of trends and shared insights with the organization, ensuring Sitecore's offerings remained relevant and competitive in the rapidly evolving digital landscape.• Digital Marketing Evangelist• Fervently advocated for the Sitecore brand and value proposition• Represented Sitecore as a digital marketing evangelist at industry events, conferences, panels, etc.• Stayed ahead of digital marketing trends and engaged in two-way dialogues with prospects, customers, sales, partnership, and marketing teams to understand their needs and concerns• Helped drive effective product and technology strategy development, marketing and sales enablement programs, customer success, and go-to-market strategies• Industry Advisor and Community Builder• Promoted design thinking, customer experience, digital marketing, and marketing technology thought leadership through various content platforms and initiatives• Strived to listen more than I talked (not always successful)

In my role as a consultative B2B sales/business development executive at Sitecore, I led marketing technology sales engagements in the New York Metro area. Collaborating with Sitecore teams and a global partner network, I helped clients create personalized customer experiences that fostered deeper, more profitable relationships.• Managed selling activities for enterprise accounts, achieving revenue targets• Leveraged digital business insights to educate C-level executives on marketing technology, such as content management, marketing automation, personalization, and e-commerce• Coached stakeholders, building consensus for Sitecore solutions• Negotiated B2B software agreements with large enterprise accounts• Developed high-impact plans for adopting Sitecore's technology• Collaborated with teams to provide pre-and post-sales best practices and thought leadership for digital experience transformation across industries• Demonstrated advanced understanding of key business considerations while selling web-based solutions• Developed and executed strategies to grow business regionally• Targeted and landed new accounts, managed existing partners and clients, and promoted Sitecore solutions through direct and indirect methods• Managed and grew a strong network, oversaw the complete sales cycle, and participated in trade shows and conferences• Achieved annual recurring revenue targets through new business development• Strategically owned accounts in the territory, understanding their business direction and goals• Served as a trusted advisor by becoming a subject matter expert in the vertical, understanding industry knowledge, competitive landscape, and core business models• Created and maintained an executive network within accounts in the territory, mapping relationships with the Sitecore account team• Project managed across multiple business units within accounts, coordinating resources for success

As a Digital Marketing and Business Transformation Consultant, partnered with CIOs, COOs, CMOs, CxOs, and other business, marketing, and technology leaders to help them relentlessly focus their organization's vision, models, and investments on serving the needs of the customer.Functioned as a cross-vertical subject matter expert, providing consultative advice in areas such as customer-centered digital transformation, strategy, user-centered design, and technology. Engineered extraordinary experiences for global businesses and their customers at speed and at scale.In strategy practice development, led digital strategy and practice development across various domains and verticals, assisting in the creation of vertical and/or horizontal points of view and go-to-market products.For account development, spearheaded the strategic development of focus accounts, collaborating with internal teams and external partners to cultivate digital transformation opportunities and devise related go-to-market strategies.In lead nurturing, pre-sales, and new & organic business development support, assisted with qualification and led the strategic approach and deliverables for qualified digital transformation engagements.As a strategic engagement lead, directed large-scale digital transformation programs, working closely with clients to drive their digital vision and collaborating with sales, design, account teams, and external partners to ensure the delivery of agreed client business outcomes.Lastly, in investments, partnerships, and growth, identified areas where the business should seek growth opportunities and mobilized business leaders, key departments, and teams to build out new targeted business/growth platforms.

As Chief Strategy Officer, Head of Digital Strategy, and Customer Experience Evangelist, the responsibilities included guiding the agency's strategic direction, overseeing business development, and managing the client services, digital strategy, analytics, and operations teams.

As the Senior Vice President, Director of Digital Strategy, reported to the Chief Strategy Officer as a member of the Strategic Planning, Connectivity & Analytics organization. Worked directly with the executive team, internal business unit owners, account service leaders, their teams, and Mullen's clients across various verticals to develop, deliver, manage, and support innovative digital strategy programs.Overall, it was an integrated marketing geek's dream come true. Plus had the pleasure of working with—and learning from—some of the smartest people in the business.

As the Senior Vice President, Director of Strategic Marketing Technology, the charter included:-Leveraging marketing technology to support customer intelligence, connectivity planning, and customer activation initiatives;-Providing ongoing updates on digital landscape/trends, competitive digital activities, and new technology platforms;-Identifying technology-related revenue-generating opportunities for Mullen; andLeveraging relationships in the technology community to generate agency growth opportunities.In this role, reported to the Chief Strategy Officer and served as a member of the Strategic Planning, Connectivity & Analytics organization.

TxtEdge was a mobile marketing technology venture conceptualized and launched to provide a communication platform for consumers seeking value and merchants looking to attract new and repeat customers on a one-to-one basis at the point of decision. Imagine mobile coupons combined with Groupon, Google Maps, and Foursquare, all before smartphones became ubiquitous.Within a few months of launching a proof-of-concept, TxtEdge collaborated with companies like Steinway Musical Instruments and The Brooklyn Cyclones, as well as small to medium-sized businesses across various verticals. This partnership tested the efficacy of mobile marketing strategies and campaigns, yielding impressive results.

In this role, worked closely with executive management peers and business and technology groups to help develop business, marketing, and technology strategies, as well as identify opportunities and risks for delivering digital products and services.This included identifying competitive products and services, opportunities for innovation, and assessing marketplace obstacles and hurdles to business success. Also served as an agent of change, sharing knowledge, mentoring, and educating the organization's management, staff, partners, customers, and stakeholders regarding technological vision, opportunities, and challenges in the digital space.

In late 2001, created the business model, technology blueprint, and led the development and launch of an extensible, scalable, rich media-based narrowcasting network. This work included the development and deployment of a proprietary digital media scheduling/distribution platform and companion media player to allow for the efficient scheduling and delivery, playback, and management of content over a private network.The privately funded Ambient Media Network's digital out-of-home displays could be found in New York's Penn Station, small and mid-sized venues like bagel stores, golf courses, delis, and more throughout the New York metro area.Ambient Media subsequently raised a first round of funding and partnered with a small network of OB/GYNs, agencies, and advertisers to launch a private digital out-of-home network that was a competitor to Accent Health. The Ambient Health Network provided patients in physician waiting rooms with health and fitness-related content.

At Thinking Pictures, I had the opportunity to dive deep into the digital-out-of-home and digital marketing product development space. Had the privilege of working with some of the most interesting and smartest people I've ever met.Our efforts at Thinking Pictures helped to define today's incarnation of digital-out-of-home using networked displays in public and private venues. Led various development teams to create the technology platform that ran our "smart" displays and the Thinking Pictures network.These displays were incredibly functional, able to take action and play content based on what they "knew" about the people standing in front of them. The displays were equipped with card readers, motion sensors, and more - a real "Minority Report" experience for movie theater patrons. Partnered with Shari Redstone and her National Amusements theater chain to deploy Thinking Picture's displays throughout the US.Daniel Langlois, founder of Softimage Inc, a recognized leader in the fields of cinema and media creation for its digital technologies, and especially its 3-D computer animation techniques, was an early investor in Thinking Pictures and ardent supporter of our efforts.

The brainchild of Tony Robbins, the self-help guru, Dreamlife's mandate was to become the web's premier destination for personal development. Dreamlife acquired Discovery Toys in 2001 and drastically altered its business model.• Worked closely with majority owner Anthony Robbins, a well-known motivational speaker and star of TV infomercials, to create an online presence for his growing empire, with Dreamlife as its flagship internet venture.• Oversaw the development and launch of Dreamlife's website, which offers self-improvement classes and other resources for users to assess their lives, define their goals, and pursue their dreams.• Managed a team of amazing developers and product managers to ensure that Dreamlife's website was user-friendly, engaging, and effective in driving revenue through advertising space and product sales.• Maintained a keen eye on industry trends and emerging technologies, identifying opportunities for Dreamlife to stay ahead of the competition and continue delivering value to its users.http://www.nytimes.com/2000/01/08/business/motivating-investors-anthony-robbins-makes-an-internet-play.html

E-business consulting firm provided technology strategy services to public and private sector organizations in various industries, including finance, new media, advertising, and publishing.