Dell Johnson Email and Phone Number

Collaborate with senior leadership across various functions to create and execute a transformative and comprehensive marketing and demand generation strategy aimed at achieving aggressive growth/scale targets. Oversee brand and corporate messaging, digital demand generation, account-based marketing, AR/PR, partner marketing, event operations, and marketing operations. Working closely with leadership in sales, revenue, product marketing, and industry teams to drive pipeline creation and performance, including partnering to ensure pipeline health, velocity, and key performance metrics are consistently met.Seeq was founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Seeq’s mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability.

Oversee and lead the Demand Gen CoE team to ensure our marketing programs align to our vision and business development goals while also adhering to digital marketing best practices. Understand programs and goals and translate them into digital marketing strategies and oversee the execution of well-segmented and targeted demand generation campaigns, with an emphasis on conversion rate optimization (CRO), testing and analysis of our digital marketing programs while also building strong cross-functional and collaborative partnerships with key stakeholders.Develop, lead, and mentor the Demand Gen CoE team by creating a growth environment while also collaborating with stakeholders in the development of product marketing, sales enablement and field marketing programs to enhance and support pipeline and revenue targets.UiPath has a vision to deliver the Fully Automated Enterprise™, one where companies use automation to unlock their greatest potential. UiPath offers an end-to-end platform for automation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to rapidly scale digital business operations.

Oversee all aspects of marketing including strategies, content, and exploration of our omnichannel presence. Lead and deliver marketing policies, practices, and B2B2C strategies to promote our products and services including go-to-market planning to enhance our digital marketing and demand gen performance overall. Analyze our marketing approach, statistics and marketplace intelligence to determine ROI, best practices, and programmatic efficacy necessary to optimizing our marketing performance as needed.Plan and direct all aspects of LexFin’s end-to-end marketing function, including building a robust digital marketing program that encompasses customer journey mapping, digital marketing (B2B2C), branding, marketing campaigns, demand generation and web management in addition to industry event, and public relations planning.LexFin is a new FinTech consumer lending startup headquartered in Tacoma, Washington. Every year, millions of people face legal issues that put them in a difficult financial position. Paying for legal representation is often a big financial burden that gets in the way of normal life, damages credit ratings, and makes it harder to achieve a good outcome. We’re working to revolutionize the way people pay for their legal services, making life easier for clients and attorneys alike.

Lead and strategize global cross-channel digital marketing operations and programs while establishing best practice demand generation campaign management framework, including marketing automation (Marketo & Pardot), multi-touch attribution campaigns, buyer life cycle modeling, customer and prospect nurturing, and KPI tracking (Einstein Analytics, Tableau Analytics, Salesforce, and Qlik Sense).Elekta is a human care company pioneering significant innovations and clinical solutions for treating cancer and brain disorders. We develop state-of-the-art tools and treatment planning systems for radiation therapy, including brachytherapy and radiosurgery, as well as workflow enhancing software systems across the spectrum of cancer care. Stretching the boundaries of science and technology, providing intelligent and resource-efficient solutions that offer confidence to both health care providers and patients, Elekta aims to improve, prolong and save patient lives.

As a senior marketing professional, was responsible for managing brand awareness, lead generation, communications and event management across multiple channels for a B2B portfolio. Created company-wide domestic and global digital campaigns encompassing all 5 business verticals with inbound/outbound demand generation utilizing a mix of marketing channels/tools including HubSpot, company website, social media, 3rd party advertisements, YouTube, and Salesforce which led to an increase in lead generation by 200%. Additionally, applied rigorous marketing and financial analysis to determine the effectiveness of programs to inform future plans utilizing Salesforce reporting and dashboards.Geodis (formerly OHL) is one of the largest 3PLs in the world, providing integrated global supply chain management solutions including transportation, warehousing, customs brokerage, freight forwarding, and import and export consulting services. Geodis has expertise in direct-to-consumer fulfillment, efulfillment, serves a wide range of business sectors from specialty retail to manufacturing and specializes in the textiles and apparel, footwear, electronics, retail, printing, healthcare, food and beverage and consumer packaged goods industries.

Managed and developed demand generation marketing campaigns related to product development utilizing multi-channel marketing, CRM (Salesforce.com) administration and marketing automation (Marketo) while compiling a prospect database of 200K+ leads. Created product launch campaigns including marketing plan, collateral development and ROI metrics. Also provided thought leadership with regard to leveraging marketing automation and CRM to enhance customer engagement and improve sales enablement.HMS/Medhost is a provider of market-leading enterprise, departmental and healthcare engagement solutions to approximately 1,000 healthcare facilities. Their healthcare management system includes intuitive, easy-to-use and SaaS-enabled solutions complemented by a robust suite of managed hosting, outsourcing and consulting services that are changing how clinicians and hospital leaders work and communicate, while generating notable operational, patient flow, care and revenue improvements. HMS delivers value by enabling hospitals of all types and all sizes to better manage care and the business of healthcare while meeting evolving regulatory requirements.

Directed and implemented marketing strategies and oversaw all aspects of the Center’s marketing and media relations functions. Oversaw web, email, direct mail and advertising campaigns and developed brand awareness stratagem to enhance the Center's local image, improve health awareness outcomes and increase patient enrollment. Increased response to various health awareness campaigns by 300%.Matthew Walker Comprehensive Health Center is a non-profit organization with a mission to offer Middle Tennesseans access to quality healthcare services regardless of a person’s ability to pay. On average annually, Matthew Walker provided medical, dental and behavioral health care, along with pharmacy and social services to more than 32,000 individuals.