Love to explore consumers' behavior. Expertise in beauty and personal care category, especially in current and new product development. Have also been involved in digital banking, automotive, FMCG, online transportation, payment gateway, and internet services projects. Specialized in various type of qualitative interview, from in-depth interview, focus group, concept test, to user experience, both offline and online. Also have been using digital methods for qualitative research and surveys for quantitative research.