Della Medina Email & Phone Number

Jakarta, Jakarta, Id

Melbourne, Victoria, Australia

Yogyakarta, Indonesia

Bogor, West Java, Indonesia

- Oversee the growth, creative, social media and marketing communication teams, ensuring smooth operations and daily monitoring of deliverables across all teams.- Led digital and offline visibility campaigns, orchestrating a 360-degree approach that encompassed digital strategies, events, and partnerships through effective communication and storytelling.- Led the end-to-end marketing initiative for impact special projects (Fiscular.lab and The Animal Shelters Union), responsible for organizing the Broadway show both online and offline.- Worked in close collaboration with the Sustainability team to execute grants from UNDP and BPDLH in Muara Gembong and Rembang. In addition to crafting a comprehensive end-to-end project marketing strategy, I fostered strong relationships with local communities to ensure their well-being throughout the project.

Bogor, West Java, Indonesia

As a Growth Marketing Manager, I am responsible to focused on achieving growth targets, increasing brand visibility, and driving revenue through data analysis, strategic planning, campaign planning, and performance monitoring. Adaptability and the ability to pivot strategies based on data and market changes are essential for success.- Develop a demand strategy aligned with business objectives, utilizing effective marketing strategies.- Take charge of and propel projects to achieve exponential business growth.- Gain insights into markets and competition to inform short, medium, and long-term growth strategies.- Derive actionable insights from research on competitor and industry trends.- Cultivate a profound understanding of the company's customers to enhance the ability to meet their needs effectively.- Collaborate closely with senior management, product, supply, and data leaders within the company.- Foster and enhance the team's capabilities in project management and analysis through effective coaching, aiming to establish a high-performing team.

Jakarta, Indonesia

As a Marketing Lead, I am responsible for strategic planning and overseeing and coordinating marketing activities within a company.* Develop and implement comprehensive marketing strategies aligned with overall business goals.* Conduct market research to identify trends, opportunities, and potential threats.* Collaborate with cross-functional teams to integrate marketing plans with other business activities.* Coordinate with creative teams to develop compelling and effective marketing collateral.* Collaborate with sales teams to ensure that marketing efforts support sales objectives.* Plan and execute events to enhance brand visibility and engage with target audiences.* Utilize market insights to adjust marketing strategies and gain a competitive advantage.* Regularly report on the performance of marketing initiatives to stakeholders.* Provide recommendations for improvements based on data analysis.

Tangerang Selatan, Banten, Indonesia

Led and managed a marketing strategy for three products: Digital Talent Accelerator (corporate training for Digital Transformation), BINAR PRO (a video learning platform), and Job Connect (Outsourcing services). My role is focus on two things— acquire new clients, maintain clients and talent in order to balance supply and demand. Demand generation: - Defined go-to-market strategy for new features and/or new product launch - Conducted market research for product positioning - Increased the numbers of conversion rate from marketing qualified leads to close won on sales stages by nurturing cold to hot leads and also running ads campaigns. - Execute the end-to-end process of ads creation (planning, copy creation, and execution) - Highly collaborate with product or business owners to offer the best solution for target audiences. - Highly collaborate with sales enablement in order to increase the number of leads to sales-qualified leads. Supply generation: - Responsible to end to end marketing process based on clients' needs (from strategy, campaign, communication, and social maintenance) - Build relationships with BINAR alumni through marketing channelsImpacts: Increase more than 2000% numbers of hot leads in Q2 2022 compared to Q1 2022. Increase more than 300% website traffic in a month. Successfully manage client social media channel with #GrowwithSYNRGY campaign which resulted in 89% followers growth and 1204% brand reachBoost the LinkedIn Ads performance in a quarter: hot leads increase 179% and unqualified leads decreased by 88%.

Indonesia

Teaching and introducing content marketing, topics highlight: 1. Content writing fundamentals and how its unique 2. Content ideation 3. Content creation 4. Content distribution 5. Content evaluation.

Indonesia

Creating content plan regarding luxury watches and its industries around by monthly — blog articles and InstagramWriting 3 english articles per weekProviding copywriting for ads, website, social media, and scriptwriting

Greater Jakarta Area, Indonesia

Responsible to create product content in order to increase customers love experience. Not only for fashion product, but I also write lifestyle and beauty product. Besides that, I consistently contribute to projects to boost product transactions. Key highlight: - ZALORA Best Performer Content Writer, February and July 2019 - Star Performer ZALORA Values Award, March 2019 - ZALORA Best Performer Content Writer, January, April, May and June 2020 - Launched special description for collaboration product - Create Covid-19 fashion trend in 2020 to make product relevant with the trend

Jakarta

Writing 20 lifestyle articles by month Creating 20 article idea per month Submit article to Editor by CMS

Jakarta

Creating the idea by weekly Writing 5 food and restaurant articles per weekSubmit to editor by CMS

Jakarta

Writing 7 beauty, fashion, and lifestyle articles by weekly Writing interactive articlePublishing the article thru CMS

Ragunan, Jakarta Selatan

Creating the idea about fashion, beauty, and women lifestyle by weekly Writing 5-8 articles per dayCovering beauty and fashion eventHosting Selasa Cinta-cintaan, one of YouTube segment on facetofeet channel Reporting to EditorPublishing the article by CMS

Bachelor'S Degree, Communication, General

Diploma, English Language And Literature/Letters