Della Giles Email & Phone Number

Portland, Oregon Area

Oakland, Ca

Brooklyn, Ny

● Lead program management for $10MM+ digital AOR account.● Oversee six project managers, coordinating a team of fifty+ creative, strategy and technical resources.● Ensure communication with stakeholders at all levels, including client and agency side.● Develop project plans, budgets and statements of work, with direct responsibility for project success, profit and loss.● Manage project resourcing, prioritization and forecasting.

Brooklyn

● Directly managed $5MM+ projects per year, supervise an additional $3.3MM.● Planned and scheduled projects, created Scopes of Work and Project Briefs.● Made budgeting and staffing decisions assuming profit and loss responsibility.● Supervised team of User Experience, Visual Design, Content Strategy, and Technology and mentored other Project Managers on the account.● Maintained daily focus on cost, schedule and quality of work.● Identified new business opportunities and… Show more ● Directly managed $5MM+ projects per year, supervise an additional $3.3MM.● Planned and scheduled projects, created Scopes of Work and Project Briefs.● Made budgeting and staffing decisions assuming profit and loss responsibility.● Supervised team of User Experience, Visual Design, Content Strategy, and Technology and mentored other Project Managers on the account.● Maintained daily focus on cost, schedule and quality of work.● Identified new business opportunities and define new projects.● Reported to Group Program Director & Group Engagement Director, and to key stakeholders on client side and within agency.Sample clients and projects included:● Ecommerce and website redesign for large cable provider.● Responsive site design for large cable provider.● Integrated Online and In-Store shopping experience for home furnishing company.● Innovative database search, selection and portfolio builder a large educational non-profit. Show less

● Product Director & GM of $2mm career services website.● Member of senior management team, reporting directly to the President and Board of Directors and helping more than double the revenue for the overall business in four years.● Defined and implemented strategy for marketing, technology, design and product development.● Oversaw and made decisions regarding IT infrastructure including major overhaul to upgrade site.● Developed tracking and analysis documentation, defined Key… Show more ● Product Director & GM of $2mm career services website.● Member of senior management team, reporting directly to the President and Board of Directors and helping more than double the revenue for the overall business in four years.● Defined and implemented strategy for marketing, technology, design and product development.● Oversaw and made decisions regarding IT infrastructure including major overhaul to upgrade site.● Developed tracking and analysis documentation, defined Key Performance Indicators and ensured stakeholder buy-in.● Developed and oversaw a content framework to facilitate sponsorship sales and barter partnerships totaling $1,000,000 per annum. ● Revitalized under performing business channel through implementation of strategic integration with leading database search technology. Liaised with key stakeholders to craft a product and marketing integration, and doubled usage rates.● Lead product integration with leading background checking firm. Defined product concept and secured buy-in from key stakeholders, worked with IT team to develop scope. Managed marketing and release.● Implemented a new credit card processing solution dramatically reducing credit card fees.● Championed social media strategy with a focus on delivering customer value and driving membership acquisition. Resulted in $30,000 revenue stream in first year.● Directed SEO and SEM efforts globally. Managed a $60,000 annual budget for Google Adwords resulting in $120,000 in sales, and mobilized content creation to maximize sales from organic SEO.● Evaluated emerging technologies to determine potential business impact.● Hired, trained and supervised 5 direct reports.● Selected and managed external vendors to support IT, design and other initiatives. ● Sustained high-level matrix relationships throughout organization. Show less

New York, Ny

● Founding member of BlueSteps.com online service.● Hands on management of customer acquisition and support process.● Managed all aspects of marketing and communications for this start-up business unit.● Quickly assumed responsibility for IT, Finance, and product development for the business.

New York, Ny

● Designed and placed advertising for Association in relevant publications, web sites and other media.● Sold advertising space in Association publications to businesses involved in executive search and developed strategic alliances with companies working in related fields. ● Designed and distributed surveys to assess satisfaction, marketability and scope of products and services offered by the Association.● Compiled and analyzed data from customer research to assess reception for… Show more ● Designed and placed advertising for Association in relevant publications, web sites and other media.● Sold advertising space in Association publications to businesses involved in executive search and developed strategic alliances with companies working in related fields. ● Designed and distributed surveys to assess satisfaction, marketability and scope of products and services offered by the Association.● Compiled and analyzed data from customer research to assess reception for planned products● Editorial assistant for Association Newsletter. Show less

Ba Hons, American Studies

BA Honors, American Studies

Ba Hons, American Studies

Overseas Study for BA Hons American Studies

Certificate In International Business Practice, Certificate International Business Practice

Completed as part of Mountbatten Internship Program, New York