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Della Wolfe is a VP of Marketing at Sports Edge. She possess expertise in marketing, social media marketing, marketing strategy, sales, advertising and 39 more skills.
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Vp Of MarketingSports Edge Jun 2017 - PresentJacksonville, Florida, UsThrough strategic leadership, I have developed and implemented a comprehensive marketing strategy that aligns with the club’s growth objectives, ensuring a consistent and compelling brand message across all channels.As VP of Marketing I oversee all brand management, lead digital marketing efforts, including website management, SEO/SEM, email marketing, and social media campaigns, to drive engagement and membership growth.In addition to traditional marketing and advertisement, I am also the sole growth and business development liaison, which requires all partnership and sponsorship opportunities to fall under my purview to cultivate relationships with sponsors, partners, and influencers in the sports industry to enhance the club’s offerings and expand its market presence.Additionally, my department manages event marketing to promote tournaments, special events, and member activities, ensuring maximum visibility and attendance. -
Sports Marketing ConsultantJacksonville Juniors Volleyball Association Jan 2016 - PresentJacksonville, Florida, UsAs the Marketing Director for JJVA, I played a pivotal role in building a strong and recognizable brand while driving growth and engagement across our youth sports programs. I developed and implemented strategies that connected with athletes, families, and the broader community, ensuring the club's continued success and impact.My work focused on enhancing the club’s identity through consistent and compelling branding while managing all aspects of event planning and execution, including tournaments and clinics that fostered community engagement. I designed and led internal retention campaigns to build long-term loyalty among players and families, alongside external growth initiatives that attracted new athletes and expanded program reach.I managed public relations efforts to elevate the club’s reputation, crafting impactful messaging and coordinating media outreach. Social media programming was a key focus, as I developed and executed campaigns that showcased the club’s achievements and increased online engagement. Additionally, I oversaw the design and production of high-quality marketing materials to support promotional efforts and branding strategies aimed at maximizing program participation and utilization.Through strategic planning, creative execution, and a deep passion for youth sports, I contributed to the club’s growth, strengthened community connections, and helped establish its reputation as a leader in youth volleyball. -
PrincipalSaint Johns Development Partners Llc Jan 2016 - PresentJacksonville, Fl, Us -
Marketing DirectorHealthaxis Group Jan 2018 - Jan 2021Tampa, Florida, UsAs the Director of Marketing for Health Ais Group, I led the strategic marketing initiatives that positioned the company as a leader in healthcare claims analysis. Our innovative strategies promoted our cutting-edge analytics solutions, which significantly improved the efficiency of healthcare organizations. I developed and executed a comprehensive marketing strategy that aligned with our business goals, focusing on brand awareness, lead generation, and client acquisition. During my time at HealthAxis, the marketing team launched a rebrand of both the company and its main analytics product, HxOne. Key Aspects of my role included: Content Strategy and Thought Leadership: Overseeing the creation of thought leadership content such as white papers, case studies, webinars, and blog posts that highlighted HealthAxis' expertise in claims analysis and drive engagement within the healthcare community.Healthcare Industry Expertise: Stay updated on trends, challenges, and regulatory changes in healthcare analytics and claims management to tailor messaging and ensure the company remains competitive in the market ( i.e., Accountable Care Organization Emergence, ICD9 to ICD10 Conversion).Sales Enablement: Partner with the sales team to create and deliver targeted marketing materials, pitch decks, and competitive analysis that support the sales process and drive conversions.Event Management: Plan and manage participation in industry conferences(AHIP, HIMSS, TIPPA), webinars, and networking events to increase the company’s visibility and establish relationships with key decision-makers in the healthcare industry.Marketing Analytics: Monitor, analyze, and report on the effectiveness of marketing efforts, leveraging data to optimize strategies and demonstrate ROI to senior leadership. -
Director Of MarketingAnalytics Partners, Inc. Jan 2006 - Jan 2018Jacksonville, Fl, UsAt Analytics Partners, I drove the transformation of marketing into a powerful engine for strategic growth, showcasing how our products moved the needle in claims analysis and accountable care analytics. By aligning marketing initiatives with business objectives, I amplified the company’s ability to deliver measurable value to clients in healthcare and beyond.I spearheaded brand development efforts that reinforced our market positioning, ensuring the organization’s expertise in claims analysis and accountable care solutions was clearly communicated. Through comprehensive marketing plans, I highlighted how our analytics products empowered organizations to uncover inefficiencies, reduce costs, and improve patient outcomes.A key focus was on managing end-to-end marketing campaigns—across digital, print, and event platforms—that demonstrated the tangible impact of our solutions. I designed engaging sales materials and content strategies to support the sales team in communicating complex analytics capabilities to diverse audiences. By optimizing the company’s digital presence through thoughtful website design and content management, I created an accessible hub that positioned our tools as indispensable to healthcare organizations.I also led public relations efforts and social media strategies to amplify our industry voice, emphasizing real-world successes and fostering trust among stakeholders. My commitment to ROI-focused budgeting ensured resources were allocated efficiently, driving both awareness and demand for our solutions.Through a strategic, hands-on approach, I helped position Analytics Partners as a trusted leader in claims and care analytics, effectively connecting our offerings to the pressing needs of our clients -
Sports Marketing ConsultantChampions Gymnastics Club Of Jacksonville Nov 2012 - Oct 2017Brand development, events management and Internal client retention campaigns, external growth campaigns for sports programming, public relations management and messaging, social media programming and management, design and production of marketing and promotional materials, and program utilization development and branding. -
Videographer / EditorSiberian Pictures Video 2004 - Jan 2015Jacksonville, Fl, Us -
Relocation CoordinatorPrudential Network Realty 2003 - Oct 2005Jacksonville, Fl, UsResponsible for interacting with both corporate and individual clients new to Jacksonville. Providing a wealth of information regrading areas of the city, job placements and recruitment for displaced spouses, school information and recreational areas of interest. Coordinating and acting as a liaison between client and all aspects involved in relocation like scheduling moving dates, matching clients to real estate professionals both in their current location and in Jacksonville, arranging for temporary housing and providing city tours to corporate new hires being offered relocation benefits. -
Advertisement Coordinator / InternComsouth Advertising 1999 - 2000
Della Wolfe Skills
Della Wolfe Education Details
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University Of North FloridaMarketing -
University Of FloridaMarketing
Frequently Asked Questions about Della Wolfe
What company does Della Wolfe work for?
Della Wolfe works for Sports Edge
What is Della Wolfe's role at the current company?
Della Wolfe's current role is VP of Marketing.
What is Della Wolfe's email address?
Della Wolfe's email address is de****@****ers.com
What is Della Wolfe's direct phone number?
Della Wolfe's direct phone number is +190432*****
What schools did Della Wolfe attend?
Della Wolfe attended University Of North Florida, University Of Florida.
What are some of Della Wolfe's interests?
Della Wolfe has interest in Children.
What skills is Della Wolfe known for?
Della Wolfe has skills like Marketing, Social Media Marketing, Marketing Strategy, Sales, Advertising, Analytics, Management, Business Intelligence, Event Planning, Public Relations, Business Analysis, Email Marketing.
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