Leading digital marketing across Brand, 3P Sales, Delivery, and 40 Retail stores. Having fun growing revenue channels, optimizing what works, and leveraging advanced AI tools and processes for automation and scale quality content production.

Growing traffic and revenue on all digital channels, organic and paid; Elevate brand and web presence to propel DTC e-commerce sales while boosting retail partners.

Led all digital initiatives, PPC campaigns (search, display, video and social) optimizations, content marketing and social media. Drove SEO initiatives to produce and distribute high-quality content through networks of relevant publishers. Developed, managed all web properties/campaigns for Vista College and other business units. Created unified set of insights on custom dashboards and BI tools for Executives reporting, budgeting, drive marketing initiatives, and facilitate effective collaboration between various media teams.

Spearheaded corporate web initiatives, internet marketing and web developments. Led data and dev team optimizing Siebel CRM to increase operational efficiency and maximize automation. Created custom dashboards for various departments. Developed social media strategies to support ongoing SEO initiatives.

Directed and implemented re-branding initiatives throughout multiple acquisitions. Designed UI for LynxMobile™, an OTN flagship SaaS application. Developed home-grown HelpDesk System and various web applications.

Revamped all customer-facing web properties, email campaigns and landing pages. Built robust A/B testing process to optimize user experience across channels. Developed a CRM-integrated patient survey to capture patient adherence, intervention, and outcome. Administered LAN & WAN infrastructure, including multi-platform Exchange Servers, spam-filtering, security, and disaster recovery.

mplemented corporate intranet, created e-Learning website for patients, and redesigned award-winning corporate website. Managed all SEM initiatives.