- Lead GroupM One Voice program for data-driven applications layer in partnership with GroupM Agencies, Choreograph, GroupM Nexus, WPP- Oversee a multi-discipline practice of over 800+ data and analytics practitioners across 3 agency networks- Lead and Support strategic data, analytics and technology initiatives- Lead data, analytics and technology strategy for large new business opportunities and clients

- Build and deliver data, audience, measurement, advanced analytics and AdTech-MarTech Strategies- Develop custom data-driven products such as predictive models - Manage and Optimize practice P&L - Oversee and manage 30+ clients and 150+ specialists covering 6 disciplines- Drive incremental revenue with a double-digit growth YoY- Lead large new business strategies

- Lead Amazon Data Governance related to Amazon insights publication- Run a team of product experts in charge of the development of Amazon DAM

- Build and deliver data, technology and analytics strategy globally for large accounts (data strategy, AdTech and MarTech strategy, global reporting dashboard strategy) leading a team of data specialists deployed in all regions- Implement a blueprint for the integration of Epsilon’s capabilities: identity solution, data sources integration, audience insights, data-driven omni-channel planning, data enrichment and data science- Define audience strategies across a large range of services to drive acquisition and retention- Develop data and technology strategies on multiple global new business pitches

- Lead 8 Product Marketing Managers across 12 verticals representing 70% of the revenue in North America (large accounts)- Partner with regional sales leadership, regional business marketing to drive product adoption and revenue growth for advertising solutions- Create and execute product go-to-market strategies for Facebook portfolio of performance ad products - Define the 3-year digital transformation strategy (narrative, framework, products, programs and partnerships) to drive growth beyond media

- Build the vision, strategy and approach for the Carat Global Data Practice- Develop and deliver audience and technology strategies on global accounts: Adidas, Mastercard, P&G, Diageo …- Develop data and technology strategies on new business pitches (JLR, Diageo, McDonald’s, Heineken, Richemont, …)- Ideate and lead the implementation of unique data capabilities, Global Data Innovation Center projects and global data-driven media partnerships with Facebook, Google, Amazon …- Create the Carat/Merkle-M1 data story and engagement model- Represent DAN in industry initiatives on critical data topics with Google, Facebook, Pinterest, Verizon

- Create and develop the global innovation lab with Facebook positioning DAN as the most innovative agency at Facebook,- Define the data-driven innovation strategy with the DAN leadership team,- Drive the execution of the integration projects with other media owners in the US (e.g. data-driven planning, data-driven creative optimization, location-driven OOH planning)- Build and deliver innovative projects with data partners, including Google, Twitter and Acxiom,- Support global teams on the largest strategic clients (pitches, consulting engagement, thought leadership)

- Define Product Vision & Strategy for Amnet Audience Centre at the Global level across 24 markets,- Contribute to Aegis global pitches as expert on audience technologies, data management and programmatic data-driven marketing strategies,- Thought leadership on data, media, technologies,- Develop innovations,- Build global strategic data & technology partnerships,- Manage integration of media owners, DSPs and 3rd party technologies,- Define and activate global customer data strategy (global pitches, RFI, RFP ...)- Lead an innovation lab at Dentsu Aegis Network level

- Gather, analyze and share EU markets data to identify local/regional market’s requirements and feature requests.- Develop business cases to justify new projects or tools’ enhancements based on 3 key criteria: Revenue generation, Field selling costs reduction and Competition.- Define the tools strategy to support the EMEA vision for Display Products (Branding/Audience/Performance).- Contribute to the global strategic roadmap of the future tools releases.- Manage EMEA roll outs of all new products.- Measure business impacts and efficiency gains from roll outs.- Communicate the tools strategy and vision to EMEA Senior Leadership.- Evangelize and train the EU local teams to ensure strong adoption of new features/products.- Partner closely with the Global Product Managers, Global Program Managers and the EU Sales, Services and Operations teams.- Manage 2 virtual teams of more than 30 people across EMEA.

Manage a team of 4 Account Managers in charge of a portfolio of 14 agencies- Drive and Support Strategic client meetings.- Bring expertise on performance optimization depending on campaigns objectives (branding, ROI, traffic…).- Partner closely with Account Executives to build sales strategies and media plans.- Manage Local Rich Media Partners: MediaMind, SmartAdServer, Doubleclick …Act as the EMEA AdPlatform Champion for European markets- Represent the single Point-of-Contact for all EMEA feature requests on the Display Ad Platform.- Analyze and prioritize feature requests depending on markets’ requirements, potential ROI for MSN, competitors’ tools.- Partner with Global Product Marketers and Product Planners in the roadmap definition - Collaborate with Global Program Management teams all along the development cycle

- Manage International operations for 3 markets: US, UK, DE.- Manage Key accounts building media plan proposals and optimizing the budgets: IBM, Microsoft, HP, Intel.- Create sales Packages & business model review for launches: www.msncnet.fr and www.businessmobile.fr.- Build and develop partnerships: Yahoo!, L’Expansion-L’Express, MSN, Médiamétrie …- Ensure the Advertiser’s campaign account management.- Develop expertise of DoubleClick DFP for campaigns management.- Update and Analyze sales pipeline in Salesforce.