Delphine Driessen Email and Phone Number

Key Achievements· Enforced the Disney brand globally for adult lifestyle products. Successfully launched adult targeted product ranges like table ware, home textiles and outdoor products which have been sold multiple times at small and big retailers worldwide. · Maintain the relation between Disney and BrandLoyalty to renew the EMEA License contract and extend into a worldwide license contract in the near future. Main responsibilities· Responsible for the business between Disney and BrandLoyalty and being the liaison between Disney, Sales and the BrandLoyalty Exco. Contentiously maintain and improve the relationship between all parties. · Define a strategic and commercial plan for all Disney franchises within the adult lifestyle categories. · Disney Brand Ambassador within BrandLoyalty. Launch new Disney ranges, keep existing ranges alive and keep the Disney stock moving. Inform the different teams about movie calendar, events and tv shows to be able to build on its success. · Escalation point for the entire organization and first point of contact for the Senior Loyalty & Premium Manager at the Walt Disney Company EMEA. Additional responsibilities· Managing the Disney License Manager during 2 periods of 9 months. · Part of the working group on how to make the National Geographic brand a success in lifestyle and kids products.

Key Achievements· Build and developed together with the Disney EMEA plush team an evergreen plush range to be offered in Loyalty worldwide and successfully sold many times all over the world. · Convinced the Disney EMEA plush team in adding their 2 hero characters into this range, which have been the best-selling characters up till now. Main responsibilities· Responsible for the plush and toys development for Loyalty business at retailers worldwide. Development under licenses like Disney, Smurfs, Yoo-Hoo and Friends, Lego and many more. · Manage the product lifecycle of all developed and existing ranges within the plush and toys category.· Being the plush and toy expert within BrandLoyalty, selling the products and licenses internally and joining client pitches and client meetings with my expertise. · Define a strategic and commercial plan for the plush and toys category.· Market analyses, market and consumer insight, trend watching. Additional responsibilities· Supporting the licensing team in getting the Disney contract for EMEA

Key Achievements· Create a staff motivation movie together with an external partner to grow the staff engagement during the loyalty campaigns. Main responsibilities · Responsible for multiple brands in the BrandLoyalty portfolio like Spiegelau, Zwilling, BK.· Translating the product story into a loyalty communication concept for loyalty campaigns in retail. · Working with multidisciplinary teams to develop a generic key visual that effectively communicates the benefits of the loyalty campaign through text and image. · Design a full 360 communication package which includes POS, display, staff motivation elements, online and mobile concept and other activation ideas to be presented to the client by sales.· Market analyses, market and consumer insight Additional responsibilities· Big contribution in organizing the Sales congress for all clients and partners in Amsterdam for 4 days.

Key Achievements· Develop and launching 6 ranges under RoyalVKB brand including final samples, brand package and guidelines. Main responsibilities· Responsible for the development of our own home brand RoyalVKB in kitchen and tableware. Advising multiple teams on branding strategy. Develop guidelines and measure the brand performance. · First contact for our partner Koninklijke van Kempen en Begeer, owner of the RoyalVKB brand. Additional responsibilities· Research on the value of developing a new home brand from scratch. Implement brand plan and guidelines and measuring effectiveness.· SAP key-user

Buyer of cosmetic packaging for home brands of drugstores and supermarkets and a-brands like Melk Meisje and Van Gils

Marketing internship