At a startup that offers cloud-based Saas using AI:- Investigations of new features opportunities (targeting, users needs, market research, business opportunity, product/market fit)- Go-to-market (Value proposition, Pricing, Collaterals, sales training)

Definition of marketing and business strategy for Europe ($80M Orders/y):•Marketing: market analysis, competitive benchmark, definition of the marketing plan, customer events, digital marketing, content marketing •Business: Analysis of business results (use of SalesForce), definition of product positioning, support and training of sales team

Development of new transverse marketing approaches for optimization of care pathways.•Market research (Focus group, development and testing of value propositions), flash audit of care pathways at clinical settings•Development of promotional infographics and interactive tools for the executive sales team.

Product definition & global marketing strategy:•Market research on emerging segment, analysis of users needs, development and testing of new concepts, product development with engineering teams, clinical evaluations.•Product positioning and launch, sales training. The new innovative and premium product generated +$33M orders in 2 years.

Start-up mode - FR/US•Development of image post-processing applications - Oncology, vascular, neurology ($10M orders/ y) in a 60 people business unit. Product definition and launch, users experience optimization, marketing collateral, sales training.•Management of clinical experts running the evaluation of the prototypes

Presentations & product demonstrations, quotes, negotiation.Generated $6M sales per year and 50% market share