Business Consultant | Strategy | Brand | Marketing | Business Development
Consulting in Strategy, Marketing and cross-functional Business Development for private firms and international not-for-profits. I design growth plans for products, brands and organizations, aiming at optimizing sales performance and financial results.Clients include: SAWI, Editions Eveil et Découvertes, B. Editions, FHH, Triangle Expansion, Avenir Réseau, Institut Aspen France, BioVision, BioSquare.Missions include:EDITIONS EVEIL ET DECOUVERTESMaximizing the firm’s profitability by boosting Direct-To-Consumer sales, through leveraging digital marketing and eCommerce.SAWIDelivered a seminar on Client Service in the luxury industries for undergraduate students.FONDATION DE LA HAUTE HORLOGERIE (Foundation for High Horology)Developed customer-focused and data-driven recommendations to address the challenge of under-performing after-sales services in the high-end watchmaking industry, for 40 global luxury brands such as Cartier, Jaeger LeCoultre and Chanel.- Leveraged Design Thinking approach to recommend a shift in financial and labor resources allocation, aiming at setting new industry standards.- Contributed to launch key strategic retail initiatives for luxury brands, empowering after-sales services to become a major value-added touch point in customer retention, engagement, and revenue growth.B. EDITIONSPositioned a start-up in the young adult literature market, among over 400 competitors, and led brand building strategy. Sales of the first book exceeded 300% of the first-year forecast.Led innovative 360° marketing campaign:- Produced aesthetically appealing video clip with famous models and artists Teddy Ranghella, Alexia Giordano and Sacha Tran. - Grew active social media community on Facebook from 0 to 2,400+ followers in 3 months by developing engagement through creative and segmented messaging.- Executed a spectacular promotional cabaret evening for over 1,500 journalists and influencers in Paris.
