Paul Del Rio Email & Phone Number

Nicholasville, Kentucky, United States

This was a broad role that bridges brand management, internal and external communications, marketing, social media management, publication design, operations data management, client relations and retention, reputation management and video/audio production. My efforts include:Creatively telling the company’s story and amplifying the core message of client care and fiduciary differentiation within the financial industrySpearheading comprehensive marketing strategies to enhance brand visibility, client acquisition, and retentionAnalyzing market trends, competitor activities, and client feedback to refine marketing approaches and ensure alignment with company objectivesOverseeing the production of marketing collateral, website content, and client communications while maintaining consistency in messaging and branding across all platformsCollaborating with senior management, investment advisors, and the compliance director, to ensure all marketing initiatives adhere to compliance and regulatory standards while properly reflecting the firm's core valuesStaying abreast of industry developments, emerging trends, and best practices in marketing and wealth management to inform strategic decision-making and maintain a competitive edge in the marketplaceConducting CRM data integrity testing and managing projects to update information to ensure data integrity across the business coreProducing a bi-monthly podcast to inform investors and educate listeners about the difference 100% fiduciary asset management makes

Greater Lexington Area

Lexington, Kentucky Area

I possess 14 years experience helping clients determine what their needs are and crafting a media product tailored to achieve a specific goal. Sometimes an organization may not even realize what questions they need to ask. That's when I can make a real difference. Whether manipulating existing content, generating excitement about an upcoming campaign, or informing future customers about what they can expect...I can get to know you, help "co-generate" success, and hopefully teach you something along the way.

Lexington, Kentucky, United States

I served as Director of Communications for the largest trade association in Kentucky. Communicating to members, legislators, and the public about the role that REALTORS® play in business and in their respective communities is one of the core missions of my position.I was responsible for publishing Kentucky REALTOR® Magazine, analyzing and publishing monthly housing statistics reports, conducting REALTOR® Opinion surveys to produce market forecasts, coordinating Member Services Programs, managing the website and social media channels, supporting all departments with communications support, press releases, video production, podcast, manage internal and external grant programs, and facilitate LeadershipKYR (our volunteer leader academy to train new leadership to be more effective in the organization.As "The Voice for Real Estate™ in Kentucky," a primary value of Kentucky REALTORS® is to serve and represent its members in regulatory and legislative matters; to keep the REALTOR® central to the real estate transaction; to promote member integrity, competency, and responsible citizenship; and to advocate and protect private property rights and equal housing opportunity.

Frankfort, Ky

I served as Marketing Director and Meeting Planner at Plantmix Asphalt industry of Kentucky. Our mission is to serve our membership, expand the use of plantmix asphalt and promote it as the pavement material of choice throughout Kentucky by advocating, communicating, and educating our customers, government agencies, and the general public on the benefits of quality asphalt pavements.

Lexington, Kentucky Area

I served in a deep role as brand expert, sales support specialist and marketing manager for a financial institution that served active-duty military service members. My main functions were: Campaign development and execution; Lead generation and leads management; Digital channel management and integration with business goals and financial objectives; Market research, analysis and recommendations; Analyzing website traffic for trends and use patterns to identify and quantify customer habits and behavior; Recommend website modifications to maximize traffic, customer satisfaction, capture and sales generation; Social media moderation; Reviewing customer feedback, recommend improvement and enhancements; Review competitive websites and collect marketing intelligence regarding competitive position; Corporate/PR communications; Direct Field Sales Team support for 26 states.

Lexington, Kentucky Area

Maintained and developed client list for advertising sales in the Asphalt Magazine publication.

Wilmore, Ky

-Manage Web Team and the Video Production Team-Conceptualize and assist in production of institution related video and multimedia promotional material.-Videotape lectures and class related media for DVD authoring and distribution.-Maintain campus Audio-visual systems.-Facilitate distance learning classes via videoconference.-Co-produce biannual fundraising events on location.

Lexington, Kentucky Area

I directed daily newscasts and other local original programming, managing a team of production assistants to execute goals with measurable ratings results. I performed creative services writing, shooting, editing and voice-overs for local commercial production. My role of supervising ingestion of digitized commercials for on-air playback ensured that the “billable” services of the broadcast medium were intact. I also helped with studio camera work, audio, and graphics.

Bowling Green, Ky

My role was to direct local newscasts (all shifts) and to train part time production assistants to maintain the integrity of a “college-town” newsroom environment. I trained all new employees and pioneered a station contingency manual in the event of emergency or communication loss.