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A digital marketing pioneer with expertise in rapid development and management of billion-dollar businesses within large and newly formed companies. Full P&L responsibility with a focus on accelerated growth, scaling innovation, and operational excellence. Inventor of a critical Internet marketing technology and business method (syndicated e-commerce) and established performance marketing leader. Creator of metrics-driven approach to strategic brand management including precision marketing (performance-based approach to sponsorship marketing, brand equity advertising, and both online and traditional media buying). Distribution marketing strategist and innovator with proven experience in leveraging channels to capture incremental market share while optimizing customer acquisition costs and long-term profitability. Deep practical knowledge of revenue management, pricing, and loyalty systems and strategies. Extensive people management and organizational development experience with a track record of exceptional engagement, retention, and employee development results.Industry expertise includes extensive work in travel, retail, payments,and financial technology sectors, including both B2B and B2C revenue generation strategy and execution.AREAS OF EXPERTISE • Digital and traditional brand marketing• New media, digital, mobile and social media monetization • Sales force design and deployment • Global marketing campaigns• Distribution channel management INDUSTRY EXPERIENCE• Hospitality • Travel • Financial technology• Consumer banking and payments• Retail • E-commerce technology, SaaS & cloud-based servicesSUMMARY OF KEY SUCCESSES• Built early-stage e-commerce business in hotel business to $1B annual revenues in 2 years. • Led performance- based digital marketing program delivering $1B annual incremental revenues. • Deployed industry-leading national account sales program delivering $500MM annual incremental revenues by 2014. • Raised $17 million private and institutional financing for e-commerce startup growing to customer reach of 55% of all US Internet users.
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Senior AdvisorMckinsey & CompanyAtlanta, Ga, Us
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Managing MemberNoctober Properties, Llc Aug 2012 - PresentOwner of select service and extended stay hotels.
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PrincipalDdr Holdings, Llc Sep 2001 - PresentExpert in intellectual property management including patent prosecution, licensing, litigation, and other monetization. Active manager of patent portfolio including 4 issued and one pending patent.
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Senior AdvisorMckinsey & Company Dec 2015 - PresentUsApplied expertise in strategy-to-action across travel, hospitality, retail and consumer finance. Served as interim CRO, CCO, CMO for multiple companies including global airlines, luxury/expedition cruise, hotels, travel wholesale and tour operator, and activities distributors. Special focus on risk-sharing engagements with emphasis on breakthrough revenue growth and disruption.
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Chief Operating OfficerKalibri Labs Sep 2022 - Feb 2023Potomac, Maryland, UsKalibri Labs provides critical tools for hotels to increase profitable revenues, gain market share, and lower booking costs. With the largest, most comprehensive dataset for hotel bookings in the world, thousands of hoteliers depend upon Kalibri Labs every day for actionable insights, recommendations, and planning. -
Chief Revenue OfficerHotel Effectiveness Oct 2018 - Sep 2022Alpharetta, Georgia, UsReducing labor costs and increasing net operating income for thousands of top-performing hotels -
Board MemberLucena Research, Inc. Jan 2017 - Dec 2020Atlanta, Georgia, UsArtificial intelligence-based equity trade modeling technology company. -
Founding Advisory Board MemberGreenlight Financial Technology Jan 2016 - Dec 2019Atlanta, Ga, Us -
Managing PartnerNoctober Value Partners, Llc 2013 - Dec 2018Strategic and tactical advisory services to corporations, investment groups, and strategy consulting firms. Specialist in digital branding, demand generation, and strategic growth planning and execution. Clients include McKinsey & Co., Revinate (Growth strategy, Product strategy & design, Sales & Marketing acceleration), The Rainmaker Group (Growth strategy, B2B Marketing, Strategic Acquisitions), RoomKey.com (Corporate strategy, market positioning, tactical planning), GreenSky.com (Strategic and Tactical marketing leadership, brand development and positioning, integrated marketing and sales process development and execution, inside sales), and numerous private equity firms.
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Vice President, Americas Sales & MarketingIntercontinental Hotels Group 2011 - 2013Windsor, Berkshire, GbDelivered $12 billion in annual revenues to IHG hotels worldwide through sales and marketing efforts at all consumer touchpoints. Managed IHG's highly successful timeshare business, Holiday Inn Club Vacations resulting in a profit source that surpassed many of the regions and brands within the IHG portfolio and now delivers more than $1B in timeshare sales to IHG guests annually. Responsible for nearly 80% of IHG's worldwide operating profit annually. -
Vice President, U.S. Sales & MarketingIntercontinental Hotels Group 2009 - 2011Windsor, Berkshire, GbLed all marketing and sales efforts for IHG's US hotels with accountability for all of the revenues within the region. Developed national sales program for mid-market corporate accounts which generated more than $150 million in incremental revenues via a self-funded salesforce leveraging a new dynamic pricing model and automation tools. Improved performance of $25MM annual tactical marketing by over 300% through use of precision-marketing techniques, feeder market analysis, and innovative media planning. Responsible for effectiveness of all consumer touchpoints including 70 million member loyalty program, $1 billion online performance marketing program, and $40+MM brand advertising budgets.
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Vice President, Distribution MarketingIntercontinental Hotels Group 2006 - 2009Windsor, Berkshire, GbResponsible for all revenues delivered through the Internet, voice, and third-party distribution channels in the Americas Region ($5.3 Billion in 2008). Responsible for all channel marketing, demand generation, and related efforts in the region. Managed brand marketing through these channels as well as integration of channel value proposition in offline brand marketing.
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Vice President And General Manager, Internet BusinessIntercontinental Hotels Group 2001 - 2006Windsor, Berkshire, GbManaged online marketing (demand generation), product development, user experience, and operations for $2+ billion annual e-commerce business within the world's largest hotel company. Delivered 600% growth in 2.5 years through implementation of performance based marketing programs (drive $300+ million annually), state-of-the-art technology infrastructure, robust product management, development, QA, and support processes. Serve 7 hotel brands with 3,500+ hotels in 100 countries around the world. System supports online reservations and loyalty program services in 7 languages. Full accountability and responsibility for $30 million annual marketing budget and $20 million development and operations budget.
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Chief Executive OfficerNexchange Corporation 1998 - 2001Founded and built syndicated e-commerce startup with patented business method serving 50+ nationally recognized retailers across a network of affiliated websites reaching over 55% of the Internet viewing audience. Raised more than $17 million in private funding.
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PrincipalCentury Technology Group/Online Decision Strategies 1996 - 1998Professional consulting firm advising consumer-facing companies on overall Internet strategy including implications and opportunities for sales, marketing, operations, and customer service.
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Financial OfficerMbna Corporation 1991 - 1995Charlotte, Nc, Us -
Professor, English And EconomicsUniversity Of Economics In Bratislava 1990 - 1991Bratislava, Bratislava, SkTaught undergraduate course in English and capitalism at Vysoka Skola Ekonomicka during school's post-socialism transition to becoming a business school. Later taught graduate students and a faculty seminar on the same subjects.
Del Ross Skills
Del Ross Education Details
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The Wharton SchoolEntrepreneurial Management -
Georgetown UniversityPsychology & Theology
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Marist High School
Frequently Asked Questions about Del Ross
What company does Del Ross work for?
Del Ross works for Mckinsey & Company
What is Del Ross's role at the current company?
Del Ross's current role is Senior Advisor.
What is Del Ross's email address?
Del Ross's email address is de****@****ess.com
What is Del Ross's direct phone number?
Del Ross's direct phone number is +167861*****
What schools did Del Ross attend?
Del Ross attended The Wharton School, Georgetown University, Marist High School.
What are some of Del Ross's interests?
Del Ross has interest in Facebook, Facebook Statistics, Georgetown University, The Wharton School, Social Networks (Online), Ekonomicka Univerzita, Neighborhood, Bratislava, Georgetown.
What skills is Del Ross known for?
Del Ross has skills like E Commerce, Strategy, Marketing Strategy, Online Marketing, Start Ups, Management, Sales, Strategic Planning, Leadership, Analytics, Product Management, Digital Marketing.
Who are Del Ross's colleagues?
Del Ross's colleagues are Isobel Collier, Andrew Ryba, Baafour Dwamena, Ruhez M Amreli, Michele Roda, John White, Dr. Markus Severitt.
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