Luis Del Val Email & Phone Number

Houston, Texas, Us

• Led transformative customer insights initiatives, refining research methodologies to shape brand strategy and amplify the voice of the customer across organizational tiers, including the Executive Leadership Team (ELT). Reinvented insights function to drive customer-centric strategy, achieving significant cost efficiencies and impactful findings.• Reengineered research workflows, integrating agile solutions and scaling the VoC/NPS program to increase customer feedback by 50% while realizing $700K in annual savings and expanding feedback to new customer touchpoints.• Developed a demand-based segmentation framework (Demand Landscape) to identify target customers and strategic growth opportunities, aligning insights with core business objectives and bolstering market relevance.

Mountain View, California, Us

• Established and led LegalZoom’s inaugural Research & Insights team, driving customer segmentation and other strategic and ambitious research initiatives that informed product and portfolio decisions, enhancing the company’s competitive positioning. Pioneered a new insights-driven culture, formalizing research methodologies to support key business objectives.• Elevated the impact of ongoing research by auditing and optimizing brand health and campaign trackers, trends analysis, and NPS frameworks, transforming them into tools for actionable decision-making and strategy development.• Collaborated cross-functionally to streamline service delivery for customers, enabling access to high-quality legal services through efficient self-guidance options or direct attorney support.

Bentonville, Arkansas, Us

• Spearheaded consumer insights strategy for Walmart’s Health & Wellness expansion, leveraging a data-driven approach to solidify Walmart’s market positioning through targeted brand development. Launched Walmart Health with a competitive edge, building tools that enhanced brand equity and measured patient satisfaction effectively.• Conducted in-depth market analysis to inform pricing, service offerings, and brand positioning across Walmart’s Telehealth, Pharmacy, Vision Center, and B2B initiatives, integrating customer insights to refine service models.• Led deep foundational understanding of key strategic topics (e.g., pharmacy, vision, nutrition, senior-care, diabetes, Covid-19 impact, corporate segmentation).

Bentonville, Arkansas, Us

(Associate Director, 06/2017-08/2019 / Senior Manager, Pricing Strategy, 03/2016-06/2017)• Elevated Walmart’s Competitive IQ buy creating deep dives of key competitors and building a comprehensive Amazon tracker merging Amazon news with primary research to understand awareness and penetration of Amazon Prime, it’s benefits, and other Amazon-owned products and services.• Orchestrated customer-first innovations like NextDay Delivery and InHome services, foundational incubators for Walmart+, enhancing service delivery and customer satisfaction through real-time feedback integration.• Championed Walmart’s core pricing and brand strategy, using in-depth research to shape customer-centric policies and strengthen competitive positioning. Reinforced Walmart’s pricing leadership by advocating for insights-driven pricing models and guiding the C-suite in adopting customer-preferred pricing practices.

Irving, Tx, Us

• Guided consumer insights initiatives to drive global brand growth strategies for HUGGIES, shaping a three-to-five-year roadmap that strengthened Kimberly-Clark’s market positioning through insights-driven projects, enhancing brand relevance and equity on a global scale.• Led brand-focused research initiatives that enabled cross-functional teams to anticipate future market demands, aligning product development strategies with long-term brand objectives for sustainable growth.• Developed team-building frameworks and tools to foster collaboration within the global market research team, including a cross-team recognition challenge led by market research leadership, encouraging team members to recognize contributions outside their immediate group, promoting stronger communication and teamwork.

Us

• Directed high-value client consulting and business development for Fortune 500 CPG brands, overseeing critical product launch research and positioning initiatives across multiple markets. Secured $2.5M annual revenue through strategic insights, elevating client relationships and positioning NIQ BASES as a preferred supplier for top CPG brands.• Standardized research practices and elevated deliverable quality, fostering trusted partnerships with industry leaders such as P&G, SCJ, Del Monte, Kimberly-Clark, and Nestlé, transforming complex data into actionable brand strategies.

Delivered error-free data while overseeing project management. Generated $1.3M, over 15% of annual revenue.