Campaign Oversight: Manage end-to-end marketing campaigns, integrating digital, print, and event-based promotions to maximize reach and impact.Market Analysis: Conduct thorough market research to identify trends, customer needs, and competitive dynamics, leveraging insights to drive strategy.Budget Management: Oversee the marketing budget, optimizing resource allocation to achieve cost-effective results.Team Collaboration: Lead and coordinate with the marketing team and external agencies to ensure cohesive execution of strategies.Performance Evaluation: Monitor and analyze marketing performance metrics, refining strategies based on data-driven insights.Content Strategy: Design and implement a robust content strategy that aligns with CustomCrete’s brand voice and engages our target audience effectively.Content Creation: Oversee the production of high-quality content, including articles, blog posts, social media updates, and multimedia assets.SEO & Analytics: Apply SEO best practices and leverage analytics to optimize content performance and enhance visibility.Audience Engagement: Focus on creating compelling content that drives audience engagement and fosters community growth.Brand Consistency: Maintain and refine the brand’s voice across all content channels, ensuring a unified and impactful presence.

Common duties included creating market plans and executing recruitment campaigns, fundraising pushes, and brand building. In charge of social media, advertising, marketing, collateral generation, content, PR, video production, & message.

Was charged with managing the social media presence across Facebook, Twitter, YouTube, and others. Designed print collateral and multimedia materials for events, outings, and properties. Mined data for an expansion into new territory. Edited, voiced, animated, and starred in video production advertisements. Heavy emphasis on collaboration with various departments to insure a stellar final product that is on brand and on message.

Worked within a team of highly experienced quotations specialists. Processed project quotes in lighting, controls, switchgear, industrial electrical equipment, wire, and conduit. Forged relationships with rep firms in order to expedite quotes and meet deadlines. Trained extensively in product applications and markets. Worked alongside salesman and clients to provide stellar customer service and write Project Orders. Heavy emphasis on time management, accuracy, multitasking, communication, and meeting deadlines.

Oversaw day to day store operations including but not limited to placing orders through in house software system, counting inventory on a daily basis, dealing with customers and service issues, and maintaining a clean store according to planogram. Emphasis on delegation and teamwork.

Managed and developed a staff of customer service representatives, coordinated with store management team to keep everything running smoothly, maintained store cleanliness and stock rotation, placed orders, processed invoices, monitored inventory, heavy emphasis on multi tasking between daily tasks and customer service.

Worked front desk, reservations, assisted guest to find local attractions and businesses.