Own the strategy and manage the day-to-day execution of multiple full-funnel marketing campaigns, with direct responsibility for hitting pipeline targets and performance KPIs. This includes inbound lead acquisition and outbound account-based marketing strategy.Analyze all aspects of our conversion funnel and identify the largest areas for optimization and implement strategies to capitalize on these opportunities.Design and execute the programs that nurture leads down the journey from prospect to customer, through various marketing channels. This includes but is not limited to advertising, emails, webinars, sales enablement, direct mail, trade shows, social media, SEM/SEO, and more.Partner with our Digital Marketing, Content, Communications, Field Marketing, and Product Marketing SMEs to deliver the right messaging to our various buyer personas Work closely with Revenue Ops to provide reporting and maintenance of sales and marketing data integrity.Work closely with Sales to optimize lead handoff and conversionReport on campaign performance, progress, and key learnings to pinpoint the precise tactics that work — and eliminate those that don’t.

Demand Collective is a curated community of Demand Generation Marketers working together to improve their talent as marketers and further their careers. We provide facilitated 1:1 introductions with other Demand Marketers, curated mastermind groups, and biweekly Q&As with industry experts all built in a community platform.

• Directed global Demand Gen marketing strategy in partnership with sales, SDR, and channel teams. Integrated messaging across dept. & channels• Established hybrid attribution models & full funnel analysis• 5x ROl on paid media investments, shortened sales cycle, increased ACV. Executive level visibility & reporting, board level metrics• QoQ qualified inbound lead increase of 35-50%, +50% Qualified Opps

Working with the integrated marketing campaigns team to build marketing sourced pipeline & bookings while providing customers with affordable and accurate speech-to-text solutions.In this role I:* Build and execute end-to-end demand generation programs aligned to sales priorities and revenue targets, including ABM, SEM, email, paid social, display, content syndication, webinars, lead nurture programs, direct mail, and more* Develop and execute campaign strategies that achieve quarterly pipeline goals, driving leads, MQLs, and opportunities for sales* Collaborate with the product marketing team on the development of content, marketing assets, and collateral to support demand generation initiatives at all stages of the buying cycle* Develop and nurture a close relationship with sales to align on targets, campaigns, lead management, and lead follow-up strategies* Work closely with the Revenue Operations team to develop full-funnel reporting and optimize demand generation funnel conversion rates

Led the development and launch of integrated campaigns that resulted in millions of marketing sourced pipeline & bookings. Built the means for full funnel analysis.-Own measurement and analysis of funnel performance from lead to revenue-Develop integrated campaigns (digital advertising, SEM, email, webinars, industry partnerships, etc.) that meet drive company revenue-Manage leads by tracking activities in CRM including follow up.-Writing targeted email copy, while delivering a tailored message that drives reaction, response, and partnership discussions-Identify opportunities to improve marketing effectiveness and lead generation, including audience targeting and program metrics and analytics.-Designing and developing of internal/external materials and graphics to better communicate our brand and products with the audience-Utilizing social media channels to drive thought leadership and industry brand positioning

Lead the establishment of Marketing Operations at PayLease, a Vista Equity Partners portfolio companyMajor Responsibilities Include: - Coordinating internal stakeholders to successfully execute digital marketing campaigns - Managing an email distribution calendar - Lead flow management, tactical execution of marketing programs to drive pipeline and funnel progression - Regularly reporting results of marketing campaigns, as well as suggesting future improvementsAccomplishments include:- Successfully implementing both a sandbox and production instance of Marketo- The development, implementation, and maintenance of a lead scoring model, lifecycle programs, revenue model, and data management programs- Inbound Lead flow alignment with Sales via programmatic changes and stakeholder coordination

Media management and creation, both print and digital, for customer facing projects aimed at increasing utilization. Exemplary at strategizing effective marketing plans that place emphasis on a rounded balance of multi-media facets including targeted social media advertising, custom print materials, email campaigns, and content creation (Copy, Video, Graphic Design).

Customer Marketing campaigns aimed at retention and driving increased utilization through collaborations between Marketing & customers. Responsibilities and initiatives included:-Email marketing-Direct mail & customer print materials-Campaign ideation & planning-Campaign Reporting & Customer Feedback-Budget management-Adobe product suite

I served as Senior Editor at ListenSD, a San Diego-based digital media entertainment viewing platform that is devoted to providing music lovers with the latest music news, artist/concert reviews, interviews and music videos of bands based in Southern California or playing shows locally. As a Senior Editor, I oversaw a team of seven people, helping to foster communication, effective work flows, and review outgoing content. My responsibilities also included:-SEO enhancement and consistent learning of developing best practices-Editing content for tone consistency with our brand-Pushing content through various social media channels-Facilitating the creation of content in various mediums, including audio, video, print-Working with writers to conceptualize, assign, edit and otherwise refine content-Writing original content pieces in addition to my editing duties