Demarius Edwards Email and Phone Number
As an artist with 4+ years of software engineering experience, I thrive in environments that demand out-of-the-box thinking and collaboration, leveraging a unique blend of technical expertise and creative prowess. I have a proven track record in implementing data-rich analytics on UI features, but also making melody-rich music and captivating audiences through live performances. My background as an independent artist enriches my approach to product, marketing, branding, and people-connecting, while my engineering experience has taught me the technical language to understand of how data is modeled to create powerful applications for users.During my time as a Software Engineer at Handshake, my focus was on elevating product experiences through comprehensive analytics and user insights. Over the last 2.5 years, I have been instrumental in delivering analytics for the Comments product, which has proven pivotal for understanding and enhancing user interactions across various platforms.My tenure has included spearheading initiatives to standardize analytics methodologies within the Feed and Content squad and managing a team to provide actionable insights that drive strategic product decisions. With skills honed in problem-solving and a deep understanding of analytics, I contribute to improving engagement and conversion rates, ensuring that every product feature is aligned with user needs and company goals.
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Software EngineerPatchbay Sep 2024 - Present -
Software EngineerHandshake Sep 2021 - Jun 2024San Francisco, California, UsDelivered comprehensive analytics for Handshake's Comments product by integrating tracking events, providing rich insights on user actions such as impressions, comment submissions, deletions, and clicks.Directed cross-platform analytics initiatives on Handshake's feed comments, providing actionable insights into comment usage across web, iOS, and Android platforms.Developed a comments analytics handbook and traced detailed user actions to Figma designs, standardizing the Feed and Content squad’s user-centric approach to analytics.Roadmapped development for a core analytics project to drive product decisions, improving user engagement and conversion rates.Managed a team to deliver detailed content analytics for employers and career services partners, and developed RESTful APIs for analytics using Ruby on Rails.Conducted market research on accessibility and click-ability, enhancing user interaction with Handshake’s content.Improved student onboarding by paginating the experience, reducing exit rates and increasing essential data submissions.Integrated advanced analytics using Segment tracking, improving data accuracy across a large student user base.Utilized LaunchDarkly toggles for segmented rollouts and data-driven decisions, optimizing feature performance and user satisfaction. -
Software EngineerPrincipal Financial Group Jan 2021 - Sep 2021Des Moines, Iowa, UsDeveloped key features for payroll and retirement applications using Agile methodologies and user feedback to enhance user experience.Translated business requirements into technical solutions through comprehensive user stories and iterative development, improving product performance and user satisfaction. -
Software Engineering Instructor (Momentum@Morehouse)Momentum May 2020 - Dec 2020Durham, Nc, UsProvided visual and hands-on instruction through guided-walkthroughs and lectures for a 12-week immersive web development bootcamp covering HTML, CSS, JavaScript, Git, Python, Django and object-oriented programming.Supported and led cohort of Black/Latinx students through daily code reviews, pair-programming exercises, and mentorship.Facilitated team projects with agile practices such as sprint-planning, daily stand-ups, and retrospectives.Partnered with the instruction team to iterate and improve remote web development instruction methodologies and maintain a cohesive student experience during a time of crisis. -
SpecialistApple Aug 2019 - Jan 2020Cupertino, California, UsEducated customers on Apple products through a one-to-many customer experience to ensure maximum coverage in product ownership.Interacted with customers on a daily basis to discover needs and provide tailored technology solutions.Learned about the products and initiatives of Apple to continually educate customers on the technology, services offered, and community engagement opportunities.Troubleshoot technical issues with customers’ products and directed them to appropriate support channels. -
Project ManagerCreate Labs Ventures Aug 2019 - Jan 2020New York, Ny, UsManaged community partnerships through outreach and communication with tech vendors interested in providing opportunities in tech for underserved populations.Coordinated logistics for community events and provide on-site support for youth-based tech events.Work alongside co-founder to implement strategy around programming for community needs.Built partnerships with stem collaborators to provide technology activations for Create Labs events. -
Artist, Digital StrategyMari World, Llc Dec 2015 - Jun 2019Designed and implemented a content creation and release strategy that resulted in 20,000+ online fans, 1.5+ million views/streams across all digital platforms, 2 songs charting virally on Spotify, and 1 songplacement in Comedy Central’s Broad City.Managed projects and workflows between artists, producers, entertainment attorneys, managers, and computer programmers to ensure the continuous growth of the Mari World brand through quality music-related products.Created and constantly reinforced the brand voice for Mari World through insights-based music creation, creative storytelling on social media and email, and responsive content creation and release strategies. -
Arts Mentor, GosoartsGetting Out And Staying Out Nov 2016 - Apr 2018New York, New York, UsCreated and led weekly workshops for justice-involved young men in NYC, focusing on effective communication through music and theater; helped to keep the organization’s recidivism rate of participants to under 10%.Implemented a writing and performing curriculum for mentees to exercise communication skills, leading them to pursue further opportunities in the arts as actors, poets, musicians, and digital content creators. -
Assistant CoachThe Dalton School Dec 2015 - May 2016New York, New York, Us -
Digital Banking Analyst (Management Development Program)M&T Bank 2014 - 2015Buffalo, New York, UsConducted research on digital developments disrupting the finance industry.Spearheaded an internal newsletter on emerging technologies across several departments to reshape the approach for digital banking at M&T.Developed and refined digital banking models by analyzing customer feedback on social media platforms and alternative channels.Researched multilevel authentication methods to ensure industry-standard security compliance for the bank’s digital products. -
Commerical Music ProducerThe Music Playground 2012 - 2015New York, Ny, UsCollaborated with advertising managers to conceptualize musical concepts tailored to digital platforms disrupting the advertising industry.Produced custom video-synced audio for commercials using creative briefs from clients.Organized music in a comprehensive music licensing library by adding metadata to songs. -
Vp Sales2Rcode Jun 2011 - Jun 20142Rcode merges innovative marketing, powerful communications technologies with the ease of use to reach your audience.
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StudentWilliams College Aug 2010 - Jun 2014Williamstown, Ma, UsPursuing B.A. in Psychology with a concentration in Africana Studies -
Consultant/ResearcherWilliams College Jun 2011 - Aug 2011Williamstown, Ma, UsEvent Programming for college festivalHelped establish the Williams Business Plan CompetitionEconomic Development ResearchCreating database for Black Alums at Williams College in the Africana Studies Department -
SpokespersonLink Unlimited Apr 2010 - Jun 2010Chicago, Illinois, UsServed as a student spokesperson of LINK Unlimited Scholar ProgramElaborated on the benefits of the program through personal experiencePitched program to potential investors
Demarius Edwards Education Details
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Williams CollegeAfricana Studies -
Flatiron SchoolFullstack Web Development -
University Of MelbournePsychology -
Mount Carmel High SchoolHs Diploma
Frequently Asked Questions about Demarius Edwards
What company does Demarius Edwards work for?
Demarius Edwards works for Patchbay
What is Demarius Edwards's role at the current company?
Demarius Edwards's current role is Curious + Connective | Driven by Collaboration and Creative Problem Solving.
What schools did Demarius Edwards attend?
Demarius Edwards attended Williams College, Flatiron School, University Of Melbourne, Mount Carmel High School.
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