Karel Demeester

Karel Demeester Email and Phone Number

Strategy Partner | Joined forces with Callebaut Collective @ LDS Advisory
Ghent, BE
Karel Demeester's Location
Ghent Metropolitan Area, Belgium
Karel Demeester's Contact Details

Karel Demeester personal email

n/a

Karel Demeester phone numbers

About Karel Demeester

BUSINESS STRATEGY & INNOVATION LEADER with a rich and balanced Marketing & Sales experience (20Y+): • Track record in building BRANDS that convince the HEAD (4y Danone) & touch the HEART (11y Coca-Cola), both at a Local and an International level.• Unique expertise in building DIGITAL/OMNICHANNEL STRATEGIES & ORGANIZATIONS to create value throughout the CUSTOMER JOURNEY (from Passion to Purchase).• Leading the DIGITAL TRANSFORMATION agenda and building scalable innovations while establishing preferred supplier PARTNERSHIPS with leading retailers (s.a. Colruyt, Ahold, Carrefour). • Full INTEGRATED MARKETING COMMUNICATION experience, incl. Experiential Marketing, TVC development & Product Innovation.• Keynote speaker & Guest Lecturing about Customer Centricity & Digital Transformation (Vlerick Business School, HoGent, IAB, Gondola, RetailDetail, ...)Recognized as a game changer. Personal trademark to deliver results, working like an architect: starting from a strong foundation (STRATEGY), focusing on the objectives and with lots of attention for efficiency (maximal ROI), consistency and aesthetics (excellence in EXECUTION).

Karel Demeester's Current Company Details
LDS Advisory

Lds Advisory

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Strategy Partner | Joined forces with Callebaut Collective
Ghent, BE
Website:
ldsadvisory.be
Employees:
48
Karel Demeester Work Experience Details
  • Lds Advisory
    Strategy Partner | Joined Forces With Callebaut Collective
    Lds Advisory
    Ghent, Be
    View
  • Callebaut Collective
    Founding Partner │ Joined Forces With Lds Advisory
    Callebaut Collective Apr 2018 - Present
    België
    Callebaut Collective is an ecosystem of Strategic Advisors and Trusted Partners in execution. We are at your service to accelerate your path to organic business growth or to evaluate the commercial potential of your investment. This within an ever-changing environment with rapidly evolving customer needs, a high pace of competition, and multiple digital opportunities. We challenge business leaders and investors to ask new questions, reconnect with consumers in different ways, embrace new touchpoints and think beyond the conventional. Thanks to the proximity within our ecosystem, we enable businesses to survive in a meaningful, sensible and intriguing way.Our uncompromising mission is to create customer value through the identification of the sweet spot where customers’ needs meet business needs, enabled by technology, in a way that allows for differentiation within the context you’re competing in.Recently, Callebaut Collective joined forces with LDS Advisory, a boutique advisor for companies’ milestone decisions. Through our structural partnership, we deliver an integrated strategy & due diligence offering based on deep business, commercial, financial and fiscal knowledge to our clients.We look forward to hear from you!
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  • Krl Associates
    Owner & Managing Partner
    Krl Associates Jan 2017 - Present
    Gent Area, Belgium
    We guide Business Leaders on their journey to turn Digital solutions into an engine for value creation, leading to sustainable growth. We act like a Bridge. From Marketing to Sales. From Strategy to Execution. From Brand Manufacturers to Retailers & Consumers. From Passion to Purchase.
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  • Coca-Cola European Partners
    Director, Digital Sales & Marketing
    Coca-Cola European Partners Apr 2012 - Jan 2017
    Benelux
    Leading the digital transformation: building the strategy, setting up & guiding an expert team and develop scaleable pilots and partnerships. Responsible for E-Commerce, Digital Shopper Marketing and Digital-Enabled business innovation in Benelux BU. http://www.retaildetail.be/nl/news/zo-omarmt-coca-cola-de-smartphonehttp://www.gondola.be/nl/content/innovatie-door-co-creatie-79417
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  • The Coca-Cola Company
    Head Of Digital Coca-Cola Franchise, North West Europe & Nordics
    The Coca-Cola Company Feb 2011 - Apr 2012
    Leading Digital Team, Strategy & Plans for the Coca-Cola portfolio for North West Europe & Nordics (10+ countries).
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  • The Coca-Cola Company
    Marketing Lead Coca-Cola & London 2012 Olympic Games, North West Europe & Nordics
    The Coca-Cola Company Oct 2010 - Feb 2011
    * Olympic Games, London 2012, Coca-Cola Marketing lead Europe* Coca-Cola Digital Strategy North West Europe & Nordics
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  • The Coca-Cola Company
    Head Of Coca-Cola Brand Team & Interactive Marketing Belux
    The Coca-Cola Company Mar 2008 - Sep 2010
    Aug 08 - Sept 10 : Head of Coca-Cola brand team & Interactive Marketing(leading team of 2 Brand Managers & 1 Interactive Marketing Managers)March 08 - July 08 : Brand Manager Coca-Cola & Interactive Marketing
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  • The Coca-Cola Company
    Brand Manager Sports & Energy Drinks Belux
    The Coca-Cola Company Nov 2005 - Feb 2008
    Responsible for Aquarius & AquanaLaunch of Burn energy drink in Belgium & Luxembourg
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  • Danone
    Senior Brand Manager
    Danone Sep 2001 - Nov 2005
    July 2004 – Nov. 2005 : Senior Brand Manager ActimelMarch 2003 – July 2004 : Brand Manager Petit GervaisSept. 2001 – March 2003: Jr. Brand Manager Vitalinea
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  • Uitgeverij Lannoo
    Internship: Commercial Assistant
    Uitgeverij Lannoo Sep 1999 - Mar 2000
    • Negotiated with business-to-business prospects• Organised and tested Direct Sales possibilities such as Direct Mail, Telemarketing and Face-to-Face selling• Financial and General Responsible on the Bookfair in Antwerp (Belgium) and Frankfurt (Germany)• Evaluated the possibilities of e-commerce
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Karel Demeester Skills

Digital Marketing Marketing Strategy Integrated Marketing Fmcg Strategy Brand Management Digital Strategy Advertising Marketing Management Marketing Digital Media E Commerce Fast Moving Consumer Goods Interactive Marketing Relationship Marketing Entrepreneurship Digital Shopper Marketing

Karel Demeester Education Details

Frequently Asked Questions about Karel Demeester

What company does Karel Demeester work for?

Karel Demeester works for Lds Advisory

What is Karel Demeester's role at the current company?

Karel Demeester's current role is Strategy Partner | Joined forces with Callebaut Collective.

What is Karel Demeester's email address?

Karel Demeester's email address is ka****@****enet.be

What is Karel Demeester's direct phone number?

Karel Demeester's direct phone number is +1 678-260*****

What schools did Karel Demeester attend?

Karel Demeester attended Vlerick Leuven-Gent Management School, Hogeschool-Universiteit Brussel (Ehsal), Université Charles De Gaulle-Sciences Humaines, Lettres Et Arts (Lille Iii), Glasgow Caledonian University, Hyper Island Master Class.

What are some of Karel Demeester's interests?

Karel Demeester has interest in Science And Technology, Children, Arts And Culture, Education.

What skills is Karel Demeester known for?

Karel Demeester has skills like Digital Marketing, Marketing Strategy, Integrated Marketing, Fmcg, Strategy, Brand Management, Digital Strategy, Advertising, Marketing Management, Marketing, Digital Media, E Commerce.

Who are Karel Demeester's colleagues?

Karel Demeester's colleagues are Dimitri Claes, Dieter Dilliën, Philip Platteau, Olivier Gios, Katrien Willoqué, Nick De Smedt, Laurence Pélerin.

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