Demelsa González Email & Phone Number

Barcelona, Catalonia, Spain

Sant Cugat Del Vallés, Barcelona

As the Marketing Manager, I focus on the creation and implementation of online and offline communication and campaigns. So far, it encompasses:• Overall responsibility for the creation of corporate identity.• Develop our profile on LinkedIn, in accordance to our new identity.• Manage the development of the website from conception through to launch. • Lead and execute the digital strategy through a variety of inbound and outbound marketing channels including email marketing, social media and content.Working as a salesperson, I am responsible for prospecting clients via telephone and email. I also act as a main point of contact within the firm for some clients, keeping them informed of progress in relation to all aspects of service delivery.As a marketeer for our clients, I ensure day-to-day optimisation of their digital brand ecosystem, including Google My Business, social, SEO and SEM.• Manage all aspects of client data on GMB, from initial on-boarding, data acquisition, data entry, to ongoing protection and maintenance of the reputation in order to ensure accuracy and maximum optimisation.• Plan and deliver the Instagram calendar, creating and publishing content to each stakeholder.• Improve the usability, design, content and conversion of websites.• Launch and optimise PPC campaigns.

San Sadurní D'Anoia, Barcelona

• Created, presented and executed strategic communication and marketing plans and activities.• Developed and worked on building the corporate image and brand positioning of our products.• Conceptualised and executed a broad range of POS and packaging material, ensuring that the printed components were produced accurately, on time and on budget.• Monitored and maintained packaging specifications to meet regulations in Europe and other markets.• Arranged interviews for the winemakers and for the owner of the company with different media outlets.• Drafted press releases and got involved in advertising campaigns.• Defined the parameters for several of our websites (e.g. www.merumpriorati.com), as well as the steps and tools needed to strengthen our presence online.• Arranged and visited the main international wine fairs for professionals and consumers.

London, United Kingdom

• Worked alongside 40 wineries from 11 countries, sharing their relevant news with our sales force and reinforcing their presence with comprehensive presentations.• Arranged events and other marketing activities.• Managed the A&P budget for the most important wineries.• Worked in the development of the Vinis Catalonia brand, creating the brand positioning, the logo, the catalogue and some of its packaging.• Created a photographic report on wine production.• Gathered insights from marketing research firms like Nielsen.

Londres, Reino Unido

• Designed and produced wine lists and POS material.• Provided administrative and secretarial support to the sales force.

Área De Bilbao, España

• Travelled to 10 Asian countries to shoot video and conduct interviews.• During those trips, reported live for few radio shows. • Produced and edited a series of six documentaries.

Master'S Degree, International Journalism

Master'S Degree, Digital Marketing, A+

Level 2 Certificate In Wines And Spirits

Bachelor Of Journalism

Education record