Demeri Mullikin Email & Phone Number

Wisconsin, United States

Dubuque, Iowa, United States

Successfully executed a three-year strategic plan to rebuild a division with historical leadership transitions. As the college’s first vice president of marketing and strategic communications, the team’s goals were to build trust and confidence across campus, connect our resources to effective strategies for revenue generating divisions of enrollment and fund development, and to tell the Loras College story. In addition, the team transitioned the campus spirit shop from Barnes & Noble College to a new institutional store, Dewey’s Perch, in four months.• Updated the institutional brand identity, adjusted for small digital space, expanded graphic assets, and created new visual brand guidelines. Reintroduced the beloved Dewey mascot after being discontinued by the athletic department.• Developed and launched a new institutional messaging framework, including tagline, brand promise, brand voice, and key messages. Messaging was rolled out simultaneously with the new website and integrated into paid digital marketing ads, digital personas, and all admission collateral. • Launched a new website (loras.edu) and consolidated multiple ancillary sites, bringing the alumni site into the main domain with significant cost savings. In addition, the site was optimized for search, and the design was updated for consistency across the Acalog academic catalog and the Pentera major gifts sites.• Led the transition to a new paid digital agency with greater fee and media spend transparency. Connected our paid digital ads to our Google Console and Slate CRM to track the prospective student journey and tie to revenue for ROI. Developed data-based digital personas for prospective students to target enrollment messages to reach the right audience in the right place.• Implemented graduate marketing strategies with an admission and academic graduate team. Announced and promoted new graduate and accelerated programs in partnership with other institutions to expand student offerings.

Ashland, Wi

Responsible for providing leadership in planning and implementing a college-wide strategic marketing communications program that promotes Northland College to its various stakeholders, including current and prospective students, donors, employees, media, community and thought leaders, and the general public. Also responsible for developing annual advertising, publications, marketing, news media, social media, and promotional strategies that are designed to increase enrollment and donations to the college while also highlighting and advancing the college's programs and services.• Led a multi-year visibility campaign that included rebranding of both Northland and athletics logos and visual identities, redesigning all institutional websites, and launching the first-ever admissions digital marketing campaign focused on lead generation and conversion of prospective students.• Oversaw all institutional creative and content and ensured it was fresh, consistent, and effective: print, email, web, social and news media. Primary focus on admissions and advancement.• Initiated and led a comprehensive online student services website (my.northland.edu) focused on user experience while integrating enterprise software into WordPress platform.• Developed a comprehensive campus communication plan in collaboration with all departments to systematize annual messages to students, faculty, staff, alumni, donors, and board of trustees.• Served on college emergency response team responsible crisis management across campus using the emergency response plan and crisis communications plan the team developed. Led communications response during active shooter training drill and the most recent COVID crisis.• Supervised a high-performing team of creatives: director of communications, director of digital marketing, senior graphic designer, director of visual media, and students.

Greater Minneapolis-St. Paul Area

Developed and rebuilt multiple departments including marketing, public relations, fund development, community education, and gallery programming as part of a college rebuilding effort under a new president.• Rebranded the college through an integrated strategic plan, launching a new website (cva.edu), and management of all print and digital marketing collateral.• Developed and implemented annual and program fundraising campaigns through gift solicitations, direct mail, and email/social media appeals, with a successful record of writing, securing, and reporting of grants. • Coordinated media and leadership communications including writing press releases and pitching stories, providing response to media inquiries, and creating multiple presentations and addresses for the college president.• Expanded the college gallery from five to eighteen exhibitions annually, balancing both academic and community priorities. Grew attendance by 215% over five years.• Launched an adult, non-credit community education program that reflects the college’s academic focus through classes for personal and professional development.• Organized all external events including lectures, holiday art sale, seminars, award ceremonies, panel discussions, gallery openings, and new student orientation.

Greater Minneapolis-St. Paul Area

Drove single ticket, group, subscription, and education sales using direct marketing, telemarketing, and public relations. Managed the production of print and electronic collateral. Developed and marketed enrichment opportunities with the education director for both student and adult audiences. Developed marketing and media sponsorships with the development director. Served as a highly visible public liaison with the audience, media, and community. • Grew single ticket sales by 55%.• Increased new patrons by 9.8% from 2005 to 2006.

Greater Minneapolis-St. Paul Area

Managed a multimillion-dollar capital campaign through strategic planning, fundraising, traffic managing, and event coordination. Managed the use of fundraising council, public relations consultants, lobbyists, and legislators. • Coordinated grassroots effort for $12 million Minnesota Legislature state bonding.• Implemented a fifteen-community speaking tour across Greater Minnesota.

Iowa City, Iowa Area

Established the first marketing and public relations strategies for a community-based startup. Organized the fundraising, membership, and grand opening events. Implemented a facility rental program.• Launched a museum brand through a new identity system including facility signage, general brochures, membership materials, ads, and newsletters.

Master Of Education - Med, Museum Education

Bachelor Of Arts - Ba, Art & Design