Demet Özkaya Email & Phone Number

İstanbul, İstanbul, Tr

Istanbul, Türkiye

Istanbul, Turkey

Accountable for the end-to-end service delivery for Philips account with NMQ DigitalEnsuring high levels of customer satisfaction in line with KPI targetsCreating statements of work for existing and new activities working together with Service EnablementActively contributing to the business planning process of NMQ Digital and PhilipsMonthly management level reporting on all four accountable areas (Customer, People, Operations & Financial)Resource planning within team and… Show more Accountable for the end-to-end service delivery for Philips account with NMQ DigitalEnsuring high levels of customer satisfaction in line with KPI targetsCreating statements of work for existing and new activities working together with Service EnablementActively contributing to the business planning process of NMQ Digital and PhilipsMonthly management level reporting on all four accountable areas (Customer, People, Operations & Financial)Resource planning within team and together with Resource Planning function across the wider SD organizationManaging the P&L for the Philips account Support CFO / Finance Team to ensure all invoices are issued correctly and costs are controlledSupport and ensure financial forecasting based on account’s future pipeline Monitoring team engagement and taking actions to ensure high levels of motivationActively coach supervisors and team membersEnsure operational continuity for the account through rotation, cross training and knowledge management. Show less

İstanbul, Türkiye

Istanbul

Managing 4 differents brands in Plastic Surgery, Beauty and Hair Implantation business linesAchieved a yearly revenue increase of 400 % in 2 years for 4 brandsAchieved a yearly net revenue increase of 500% in 2 years for 4 brandsAchieved an increase of 300% customer base increase in 2 years for 4 brands%80 of the incremental revenue achieved by digital leadsBrand building for 3 differents brands / New brand identity building with logos, landing pages, web sites… Show more Managing 4 differents brands in Plastic Surgery, Beauty and Hair Implantation business linesAchieved a yearly revenue increase of 400 % in 2 years for 4 brandsAchieved a yearly net revenue increase of 500% in 2 years for 4 brandsAchieved an increase of 300% customer base increase in 2 years for 4 brands%80 of the incremental revenue achieved by digital leadsBrand building for 3 differents brands / New brand identity building with logos, landing pages, web sites, Instagram and Facebook Pages Build Instagram follower based resulted in 50K followers in 2 years Managed a digital performance marketing teams of 3 persons includind marketing designers and digital performance marketers Managed a sales teams of 20 local and foreigners employees - settling the target and following up the process Build a segmentation project for current customer bases Managed creative projects with influencers from idea to execution for more then 100 influencers in İstanbul Turkey Launched new services for 4 brands and positionned them in the relevant marketDesigned and runned marketing plans for 4 brands Updated the pricing methods for revenue maximisationBuild a digital model for international expansion and delivered in results Defined marketing and business objectives / Ensured strategy alignment with objectivesEncourage employee engagementTrained a high performing managerial teamHired team members for the relevant jobs Show less

Istanbul, Turkey

Acted as strategic advisor providing thought leadership and guidance, consult on overall program management, and support delivery effortsBuild success plan aligned around customer strategic objectives to achieve significant business outcomesDrive customer onboarding and program manage to help customers operationalize their program and realize valueConduct business workshops, facilitate trainings and reviews and proactively suggest solutions to common customer challengesCoach… Show more Acted as strategic advisor providing thought leadership and guidance, consult on overall program management, and support delivery effortsBuild success plan aligned around customer strategic objectives to achieve significant business outcomesDrive customer onboarding and program manage to help customers operationalize their program and realize valueConduct business workshops, facilitate trainings and reviews and proactively suggest solutions to common customer challengesCoach customers on their path of becoming product experts and facilitate engagements with Crisalix’s technical and business consulting teamsProduct Roadmap Evangelization (presentations, early access, beta program) & act as Voice of the Customer towards Product Internal TeamsProactively spot and correct anny issues that could affect customer satisfaction or retentionPartner closely with other cross functional team members to translate business needs and product requirements into new solutions for customers Show less

Marketing & Brand Management for 2 professional skincare brands; Carita And Decleor

Istanbul, Turkey

Managed Turkcell Telecommunication ServicesBusiness Development Manager of VOIP Services The idea owner and executed the launch of "Turkcell BiP" Instant messaging applicationThe idea owner of "Cep Açık", "Kim Aramış", "Otomatik Cevap", "Şimdi Ara" Planned 2 years roadmap of Call Management ServicesCreate an incremantal revenue of 10 mio $ / Also Cost reduction of 4 mio $

Managing Turkcell Ringback Tone Managing Turkcell İnfotainement Services, annual subscriber of 4M.Lead Rule Based Marketing for Consumer Product Marketing divisionAssisted Web Optimization project of Consumer ProductsCoordinated/Optimized Consumer Product Marketing department requests for intern marketing channelSkilled in all aspects of product management: Life Cycle Management, Customer Segmentation, Market Analysis, Pricing, Positioning, Vendor Relations, Campaign Design… Show more Managing Turkcell Ringback Tone Managing Turkcell İnfotainement Services, annual subscriber of 4M.Lead Rule Based Marketing for Consumer Product Marketing divisionAssisted Web Optimization project of Consumer ProductsCoordinated/Optimized Consumer Product Marketing department requests for intern marketing channelSkilled in all aspects of product management: Life Cycle Management, Customer Segmentation, Market Analysis, Pricing, Positioning, Vendor Relations, Campaign Design and ExecutionAchieved High Revenue Increase of Ringback Tone product by 10% Launched Turkcell Ringback Tone Segmentation concerning 7 millions subscribersLeaded IVR optimization ProjectEstablished and maintained productive record label relationshipsCommissioned quantitative market research, analysis & implementation of resultsDrove and Shaped all Web and Wap projects Show less

Managed Turkcell Mobile Music Category including Full Track, Ring/Real Tone and Video productsAchieved a Revenue Increase of Mobile Music product by 10%Did Market/Consumer analysis and Marketing ResearchFulfilled the product management KPIs through execution of marketing activities including pricing, channel development, promotion and campaignsCoordinated marketing communications, channel management and technical operation department Did consumer explotary data analysis and… Show more Managed Turkcell Mobile Music Category including Full Track, Ring/Real Tone and Video productsAchieved a Revenue Increase of Mobile Music product by 10%Did Market/Consumer analysis and Marketing ResearchFulfilled the product management KPIs through execution of marketing activities including pricing, channel development, promotion and campaignsCoordinated marketing communications, channel management and technical operation department Did consumer explotary data analysis and data mining and Highlighted useful information and Suggested cross-sell and free-usage campaigns offers.Devised and executed retention and acquisition programs Show less

Got knowledge and experience on various IT services and solutions.Gained project management experience by assisting specialists.

Assisted engineers in determining production schedules through the interpretation of sales forecast and long term plans.Lead a project aiming to maximize a glazing robot up time.

Toshiba, Sony, Samsung Account Management Did market research on LCD TVs

3,8, Executive Mba

Bachelor Of Science, Industrial Engineering

Thesis Title: 'A knowledge-enabled procedure for marketing management’

4, Physics&Mathematics