KEY ACCOMPLISHMENTS• Managed relationships with internal stakeholders (C-Suite, Executive Level, Peer Level, Subordinate Level) and external partners (vendors, partners, media talent). (Obviously, T-Mobile, AT&T, iHeartMedia, Radio One Inc.)• Conceived B2B email marketing strategies (including A/B Testing) that resulted in an average 37% open rate (above 20% industry standard) and drove $350k in potential revenue. (Obviously)• Constructed cross-channel (offline, digital, social) media strategies using data analysis, cost-saving allocations, & linking campaigns to KPIs, resulting in 300M+ impressions, 30% YOY sales lift, and positive Net Promoter Scores. (T-Mobile)• Executed multi-year social media campaigns by utilizing endorsers (influencers) across several platforms (Facebook, X [formerly Twitter], Instagram). (T-Mobile)• Developed 800+ local & regional events, resulting in 7M+ impressions and driving 4000+ new customer traffic to retail locations. (T-Mobile)• Launched the Cricket Wireless brand in the Philadelphia metropolitan area in March 2009. (AT&T)• Launched Muve Music product in Philadelphia in April 2011, a significant innovation in musical experience that was a precursor to Spotify and Apple Music. (AT&T)• Achieved substantial brand awareness by utilizing a $400K marketing budget for an NBA event sponsorship, culminating in 200+ MM impressions for two years. (AT&T)• One-hundred fifty events that cultivated over $1M in sales revenue in 2005 and a 50% YOY lift to $1.5M in 2006. (Adidas)• Prepared & executed 1,560+ events by engaging 234,000+ listeners (audience) by in-person interaction (concerts, artist appearances, community events). (Radio One Inc.)• Supervised internship program and designed career program for over 30 interns based on individual career goals. (Radio One Inc.)