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APAC/China Partnerships

Clients: A24, Amazon Studios/Prime Video, Apple TV+, Audible, Comcast, Disney, Focus Features, Hulu, MGM+, Onyx Collective, Paramount, Peacock

• Coordinated tasks for the digital marketing, talent relations, and publicity teams by updating 10+ influencer & talent trackers, calendars, marketing decks, and social team documents, on a weekly basis.• Conducted script coverage, reviewed screeners, and kept an eye out for new social trends, platform features, and conversation drivers to identify key creators and opportunities and encompass them in creative ideas for the global campaigns of upcoming films.• Provided on-site support for events including activities at press junkets, premieres, special showcases, talent Q&As, and other customer activations that engage and capture the attention of target audiences.• Analyzed and pulled clips/stills from films, press junkets, and content shoots to edit and publish for paid media, marketing use, and other social & A/V assets.• Brainstormed ideas and material for social platforms including TikTok, Instagram Reels, BeReal, Twitter, Pinterest, YouTube, Facebook, and Snapchat.

• Assisted media relations team with day to day publicity tasks for HBO programming such as drafting press releases, helping with in-person and virtual press junkets, and copywriting for loglines, pitches, and publicity campaigns.• Worked closely with publicists on shows to help out with set visits, press kits, various events, scheduling, and travel coordination for talent in conjunction with their reps, especially for SXSW.• Organized and compiled daily press clippings for on-air shows, especially premieres, to help generate final coverage reports on CoverageBook and send to show runners and the internal publicity team.• Researched new contacts from media outlets and update contact and festival databases to develop detailed, targeted press lists of publication representatives for future pitching.• Brainstormed, researched, and reported innovative creators and talent as candidates for trade list submissions including: Variety's Power 500, Variety's Power of Pride List, and THR's Most Powerful LGBTQ Players.• Identified key creators, influencers, and writers to report to the team and assist in outreach in order for these various tastemakers to help with campaigns such as roundtables, social promotion, and press pickup.• Assisted talent relations and events teams on deliverables such as face sheets and in person as a press/talent escort at tastemaker, influencer, premiere, and FYC events for various screenings such as Minx, Tony Hawk: Until the Wheels Fall Off, and The Flight Attendant. • Drafted "Intern Bible" training guide and how-to manual consisting of useful websites, team contact list, and other important info to streamline integration and onboarding of future interns on the team.• Brainstormed merchandise ideas for mailers campaigns and liaised between show publicists, marketing, production, partnered agencies, and the finance & billing teams to aid in budgeting, graphic design, and seamless creative execution of PR box send-offs.

• Worked with PR agencies such as 42West to conduct analysis of coverage on breaks and critic reviews researched in order to pinpoint the public and the industry’s attitude towards a project to send a clear breakdown to filmmakers and the internal A24 team.• Scheduled screenings and managed calendars for events to keep track of attendance by press, spokespeople, critics, talent, agencies, and film festival attendees. • Attended and took notes at meetings about upcoming events, festivals, interviews, premieres, and other topics such as talent management and PR strategy.• Formulated research docs on titles, content within the same target market as the title, and IP the title is based off of to identify and visualize audience insights and presence among stakeholders in order to aid in domestic & international PR, social, and marketing campaigns.• Drafted deliverables of coverage on film collectibles and auction items featured in "Best Gifts For Movie Lovers" lists by various trades and outlets to keep the brand team informed on the public demand and social presence of A24 merch & collector's items and merchandise by other film companies.• Tracked predictions of awards and nominations for A24 titles, including the Oscars, to compile on shared grids in order to aid the internal team in brainstorming ideas for awards campaigns.• Attended screenings and pulled quotes as well as researched social channels to draft reaction memos consisting of acclaim, praise, and critiques by critics and viewers to keep filmmakers and team members in the know on consumer insights and attitudes.• Collaborated with cross-functional teams at partnered companies on co-productions and titles distributed by other studios for projects such as The Tragedy of Macbeth, The Sky Is Everywhere (Apple Original Films), Mr. Corman (Apple TV+), Euphoria, Irma Vep, The Idol (HBO), Ramy (Hulu), The Humans, After Yang, Ziwe (Showtime), and Val (Amazon Studios).

• Executed social media strategy by utilizing Hootsuite and Buffer to publish content at peak times for target consumers as well as managing social media analytics for various channels to increase engagement by 31%.• Designed intuitive and creative social and website content for target market by designing graphics and editing videos on Adobe Photoshop & Premiere, Canva, and Final Cut Pro to increase follower base by 40% and site traffic by 24%.• Analyzed results of Survey Monkey entries created by synthesizing the data available from consumers to identify opportunities for improvement for the app to increase number of downloads by 15%.• Engaged with competitive research by synthesizing the main elements of competitor taglines and go-to market strategies in order to aid in growth, campaigns, and promotions for the app.