Demi Watson Email and Phone Number

Responsible for delivering the Greeting Card Category Management function for Tesco including Range Selection, Merchandising, Consumer Insight and stock forecasting working alongside the commercial and customer operations teams to ensure effective delivery of supply chain, order processing and data integrityOwning and over-seeing the planning and delivery of all seasonal and everyday activity and seeking out retail opportunities to maximise sales and exceed sales targets

• Heading up a team responsible for the Category Management of all UK Greetings High Street customers including WH Smiths, Boots, Waterstones and House of Fraser• Achieving yoy growth in 4 key high Street accounts even in the tough retail climate through effectively driving productivity by ensuring displays and sales opportunities are maximized• Responsible for the success of a full UKG concession in House of Fraser over performing to a key competitor • Constantly analysing retail… Show more • Heading up a team responsible for the Category Management of all UK Greetings High Street customers including WH Smiths, Boots, Waterstones and House of Fraser• Achieving yoy growth in 4 key high Street accounts even in the tough retail climate through effectively driving productivity by ensuring displays and sales opportunities are maximized• Responsible for the success of a full UKG concession in House of Fraser over performing to a key competitor • Constantly analysing retail performance, EPOS sales, ,market research and retail data, and pulling together presentations to customers making recommendations for every day and seasonal displays and influencing change• Effectively managing multiple accounts and working proactively to drive sales growth through the use of strong project management and communication with and retaining the focus of internal departments on the specific needs of the accounts in order to further develop their business and achieve successful launches for replans and seasonal events• Achieved internal recognition for performance with 1st place and 3rd place sales awards in FY11 and FY12 Show less

• Category Partners to Asda for all cooked meats. Responsible role working closely with Asda buyers and marketing to maximize profit & sales growth • Maintain and develop a mutually beneficial range by making recommendations on product choice, space, displays, POS and promotional activity to drive the category • Constantly analyzing sales, interpreting retail link, market Kantar data and competitor activity to identify risks and opportunities for the product range. Presenting data and… Show more • Category Partners to Asda for all cooked meats. Responsible role working closely with Asda buyers and marketing to maximize profit & sales growth • Maintain and develop a mutually beneficial range by making recommendations on product choice, space, displays, POS and promotional activity to drive the category • Constantly analyzing sales, interpreting retail link, market Kantar data and competitor activity to identify risks and opportunities for the product range. Presenting data and product ideas to the buying team, merchandising and marketing • Play an integral part in NPD developing ranges to maximize seasonal event opportunities, managing pricing strategy and margins and creating design solution ideas for packaging on branded and own brand products. Organising samples through internal and external business units• Ensuring the category is marketed to its full potential by developing strong relationships with Asda Media,.com, Magazine and Asda FM. Responsible for managing all in-store activities and promotions • Provide direction to external agencies and responsible for developing campaign materials and sales support Show less