Demian Borba

Demian Borba Email and Phone Number

Founder and CEO, Pactto. Previously Principal Product Manager @Intuit @Adobe @PayPal @BlackBerry @UCSDextDAC. Surfer, father and husband. @ Pactto
Demian Borba's Location
Oceanside, California, United States, United States
About Demian Borba

Born in Brazil, Demian (he/him) is a Product professional with more than 20 years of experience in technology, design, business, development, community, and training. Before Pactto, he worked at Adobe, Intuit, PayPal/Braintree, BlackBerry, UCSD, and multiple digital agencies, including his own. He loves to positively influence others by teaching Design and Development on LinkedIn Learning and other platforms. On the personal side of things, Demian is a passionate surfer, dedicated father, and husband.He is also a speaker, with previous talks delivered at global conferences including Adobe MAX (Los Angeles and Las Vegas), Adobe Summit (Las Vegas), Awwwards (San Francisco), ProductCon (Silicon Valley), Samsung Developer Conference (San Francisco) and BlackBerry DevCon (Asia, Europe and Americas).

Demian Borba's Current Company Details
Pactto

Pactto

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Founder and CEO, Pactto. Previously Principal Product Manager @Intuit @Adobe @PayPal @BlackBerry @UCSDextDAC. Surfer, father and husband.
Demian Borba Work Experience Details
  • Pactto
    Founder & Ceo
    Pactto Mar 2023 - Present
  • Lynda.Com
    Author
    Lynda.Com Sep 2017 - Present
    Carpinteria, Ca, Us
  • Intuit
    Principal Product Manager
    Intuit May 2021 - Mar 2023
    Mountain View, California, Us
  • Adobe
    Product Manager, Apis And Developer Tools, Adobe Xd
    Adobe May 2020 - May 2021
    San Jose, Ca, Us
  • Adobe
    Strategic Development Manager (Outbound Product Manager), Adobe Xd
    Adobe Aug 2017 - May 2020
    San Jose, Ca, Us
    Main Role: Outbound Product Manager• created and managed the XDi Americas program• created the first qualitative feedback tracking system for the Strategic Development team• delivered talks and workshops at major Product conferences in the US and Brazil• conducted discovery efforts with key enterprise customers• created, presented, and produced the weekly show Meet the Makers, a live stream on LinkedIn, Facebook, Twitter and On24, simultaneously.
  • Adobe
    Product Manager, Adobe Xd
    Adobe Aug 2015 - Aug 2017
    San Jose, Ca, Us
    Main Role: Product Manager • created and managed XD's prerelease program• created and managed XD's customer advisory board (CAB)• created and managed the main channel for customers to provide feedback (UserVoice), now broadly used by XD and other teams at Adobe• Product Manager for the first version of XD on iOS and Android• worked with engineering teams in the US and India simultaneously• worked on the initial plans for XD in the Cloud• worked on the initial plans for extensibility (plugins) in XD• delivered presentations and training sessions in the US, Latin America, and Europe• delivered dozens of live streams focused on new releases and features, always capturing feedback
  • Paypal
    Developer Advocate
    Paypal Dec 2014 - Aug 2015
    San Jose, Ca, Us
    Main Role: Developer Advocate for San Francisco and Silicon Valley• ran global hackathons in collaboration with engineering, marketing and event teams• supported engineering teams to gather/filter/validate feedback on products and documentation• ran webcasts with video tutorials and benchmarks• spoke at major conferences in the US and Canada• created open source examples in Node.js, Angular, Phonegap, Ionic and Cordova• expanded the relationships with developers and meetup groups in California• created templates for slides to be used across teams on presentations, following branding guidelines• writed blog posts on code and innovation to highlight PayPal/Braintree products• planned developer programs for California
  • Blackberry
    Developer Evangelist
    Blackberry Apr 2012 - Nov 2014
    Waterloo, Ontario, Ca
    Main Role: Developer Evangelist. Also working as Program Manager (Tech Centers, Dev Groups)• spoke at major conferences in the United States (such as HTML5DevConf and Adobe Max), Canada, India, China, Mexico, Chile, Colombia, Argentina, Netherlands and Brazil• planned and launched a global Startup program called BlackBerry Startup Jam, video with some of the event highlights: http://bit.ly/startupjam• created, launched and managed a global program called BlackBerry University Tech Centers, videos: http://bit.ly/techcenterprogram, delivering 197 mobile apps, 179 events and engaging 2976 developers in 2013• started and managed 14 Dev Groups in Brazil with weekly calls and training (messaging amplifiers), with almost 3000 active members in the country• created, launched and managed the official BlackBerry Developer Website in Brazil, with over 1000 posts in Portuguese: http://www.blackberrydeveloper.com.br covering technology, events and news• managed budgets for different countries and negotiated with large and small vendors• developed tools for developers (example http://bit.ly/16ZSpYG), reducing development time by 80%• key contributor to official tools for BlackBerry, such as the new GUI tool for WebWorks 2.0• created and launched the first BlackBerry Innovation Center in Brazil• planned/executed 15 hackathons in LATAM and US in 3 months (http://bit.ly/blackberryhackathons)• targeted development companies (300+ just in Brazil) to port their apps to BlackBerry 10• visited corporate clients promoting the services, resulting in device sales• recorded webcasts and wrote blog posts promoting BlackBerry technologies among developers• worked closely with different teams at BlackBerry (Developer Relations, Enterprise, Government Relations, Alliances, Sales, Carrier Business Units, Legal, Compliance and Public Relations)• kept track of projects and generated reports using Google Docs and Sales Force
  • Action Creations
    Ceo
    Action Creations Sep 2010 - Mar 2012
    Main Role: CEO. Also working as: Lead Developer, Business Developer• presented the company in meetings, generating new businesses and following up strategically• managed existing accounts such as Adobe, RIM, UCSD and Oakley• worked on interactive projects focused on excellent performance and high-end design (pixel perfect)• organized Adobe Camp Brazil, the largest Adobe Camp in the world• negotiated with international sponsors for the conference• gave speeches in conferences, universities and corporations in the US and Latin America• worked with business strategy for clients, based on market research and opportunity analysis• managed risks and kept developers and designers motivated• applied Agile methodologies (xp, scrum, stand up meetings, retrospective meetings, business value and periodic releases, focusing on results)• managed different accounts, some of them with clients from different countries• data driven in order to define strategies and actions focusing on sales and ROI• trained developers and designers on the newest technologies• delivered high-end interactive products such as mobile apps, touchscreen panels, websites and games• worked with clients such as 20th Century Fox, Oakley, Adobe, Callaway Golf, Nike 6.0, Rip Curl, ASP (World Tour of Surfing), Sony, Pentax, Vans, UCSD, Cinemark, BlackBerry, Wacom and others
  • University Of California San Diego
    Instructor
    University Of California San Diego Jun 2010 - Mar 2012
    La Jolla, Ca, Us
    Main Role: Professor for Mobile Programming, UI Design and UX classes.• worked part-time as a professor for 3 of the main web and design colleges in San Diego. Taught Development, Design, Usability, SCRUM and Object Oriented Programming• students worked on real projects with real clients, and we used SCRUM to manage all stories and tasks, through daily stand-up meetings, sprint planning, sprint review and sprint retrospective meetings, scrum boards and burndown charts• covered topics such as design, usability, OOP, cross platform applications, augmented reality, webservices, using custom classes, loading external assets dynamically, drawing via code, using tween engines, video and sound integration, bitmap, filters, application planning and design (site maps and wireframes) etc.
  • E Factor Media
    Interactive Director
    E Factor Media Sep 2008 - Jul 2010
    San Diego, California, Us
    Main Role: Interactive Director. Also worked as: Developer Lead, ScrumMaster, Team Leader• planned (site maps and wireframes), designing (comps and prototypes) and developing web and desktop applications (to run on major browsers, desktops and mobile devices), always focusing on user experience and application performance• managed the interactive team during design and development of applications for clients such as General Electric, Coca-Cola, Johnson & Johnson, Callaway Golf, UCSD and RainBird• created desktop applications, fluid and hybrid web sites, augmented reality apps and mobile apps with social media integration (twitter, Facebook and flickr)• created rich internet applications integrated with Google analytics to track results and ROI
  • Platt College San Diego
    Instructor
    Platt College San Diego Aug 2008 - Nov 2009
    San Diego, Ca, Us
    • official instructor for basic and advanced RIA classes with Action Script 3.0 class, teaching Flash and HTML, Design, Usability, SCRUM and Object Oriented Programming using Flash, AIR, Flex• students worked on real projects with real clients, and we used SCRUM to manage all stories and tasks, through daily stand-up meetings, sprint planning, sprint review and sprint retrospective meetings, scrum boards and burndown charts• covered topics such as OOP in Flash/Flex with external classes, events, XML, custom classes (creating custom classes, properties and methods), simple and associative Arrays, Timer, ENTER_FRAME, loading and working with external assets dynamically (images, swfs, texts, variables, xml, flvs, f4vs), creating dynamic applications for the web and for the desktop
  • The Art Institutes
    Instructor
    The Art Institutes Jun 2009 - Jun 2009
    Atlanta, Georgia, Us
    • taught one class focused on design and interaction: Design for Entertainment
  • Callaway Golf
    Sr. Software Engineer
    Callaway Golf May 2008 - Oct 2008
    Carlsbad, California, Us
    • designed and developed dynamic rich internet applications• extensively used XML and SWF+HTML+Javascript integration/communication• created new concepts, information architectures, comps focusing on the user experience• taught and guided the IT team during its Scrum implementation• converted AS 2.0 applications to AS 3.0, focusing on performance and reusability (refactoring)
  • Mpp Solutions
    Software Engineer
    Mpp Solutions Sep 2006 - Apr 2007
    Rio De Janeiro & Sao Paulo, Br
    • worked closely with project stakeholders• key member of a team launching a 500-page B2B and B2C internet portal, among other sites• researched and organized strategic presentations for potential clients • created plans, information architecture (IA), wireframes and interface layouts for high-end web sites• developed rich internet applications using Flash, Flex and HTML• applied strong concepts of usability, design and quality assurance• developed professional and powerful interactive flash banners enhancing user experience• designed and developed rich internet applications for clients such as Coke, Oi Communications etc
  • Action Creations
    Ceo & Developer Lead
    Action Creations Dec 1997 - Jan 2006
    • worked 4 years with an American partner, providing web apps for Brazil, USA and Spain• organized a 400 attendee IT conference with five top Brazilian speakers, sponsored by Adobe and the biggest local bank (Banco do Nordeste), supported by the Brazilian Society of Computing (SBC)• gave speeches in universities and corporations• used Microsoft Project to keep projects on track, within scope, budget and time• developed advertising strategies for clients, based on market research and opportunity analysis• managed risks and kept people motivated, giving them the freedom to create breakthroughs• applied Agile methodologies to projects (xp, stand up meetings, business value and periodic releases)• managed different accounts, some of them coming from different countries• delivered high-end web sites, banners, print designs and branding jobs• integrated video content with interactive web apps, delivering impressing download speed and quality• created multimedia CDs & DVDs delivering Flash applications, videos and music• managed projects for clients such as Rip Curl, MG Tires US, NY Bronx Zoo, WR Motorsports etc
  • Six Advertising
    Designer
    Six Advertising Mar 2004 - Jul 2004
  • Eng Multimedia Brasil
    Adobe Official Training Organizer, Flash Instructor
    Eng Multimedia Brasil Jun 2003 - Jul 2003
    Also worked on July of 2004, 2005 and 2007.• organized more than 40 official Adobe/Macromedia courses from 2003 to 2007• taught Adobe official courses for web developers, designers and professional animators
  • Ofm Technology Of Information
    Web Designer
    Ofm Technology Of Information Mar 2000 - Aug 2000

Demian Borba Skills

User Experience Mobile Applications User Interface Design Css Mobile Devices Web Development Javascript Html 5 Interaction Design Actionscript Scrum Flash Agile Methodologies Web Applications Html5 Information Architecture Html Web Design Android Usability Xml Mobile Design Teaching Start Ups Entrepreneurship Google Analytics Management Community Sites Front End Multimedia Flex

Demian Borba Education Details

  • Uc San Diego
    Uc San Diego
    Project Management
  • Uc San Diego
    Uc San Diego
    Business Management
  • Uc San Diego
    Uc San Diego
    Marketing
  • Universidade Federal De Alagoas
    Universidade Federal De Alagoas
    Computer Science
  • Centro Federal De Educação Tecnológica De Alagoas
    Centro Federal De Educação Tecnológica De Alagoas
    Computing
  • Centro Federal De Educação Tecnológica Do Paraná
    Centro Federal De Educação Tecnológica Do Paraná
    Industrial Design

Frequently Asked Questions about Demian Borba

What company does Demian Borba work for?

Demian Borba works for Pactto

What is Demian Borba's role at the current company?

Demian Borba's current role is Founder and CEO, Pactto. Previously Principal Product Manager @Intuit @Adobe @PayPal @BlackBerry @UCSDextDAC. Surfer, father and husband..

What is Demian Borba's email address?

Demian Borba's email address is de****@****ail.com

What is Demian Borba's direct phone number?

Demian Borba's direct phone number is +141537*****

What schools did Demian Borba attend?

Demian Borba attended Uc San Diego, Uc San Diego, Uc San Diego, Universidade Federal De Alagoas, Centro Federal De Educação Tecnológica De Alagoas, Centro Federal De Educação Tecnológica Do Paraná.

What are some of Demian Borba's interests?

Demian Borba has interest in Ios, Business Management, Development, Blackberry, Air, Project Management, Phonegap, Android, Javascript, Ux And Design.

What skills is Demian Borba known for?

Demian Borba has skills like User Experience, Mobile Applications, User Interface Design, Css, Mobile Devices, Web Development, Javascript, Html 5, Interaction Design, Actionscript, Scrum, Flash.

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