Demetria Henderson Email & Phone Number

Greer, Sc, Us

Greer, Sc, Us

- Manages the social accounts and community management process for parts of the Verizon Business Group (Verizon Connect), Michelin, The UPS Store including planning, calendaring, publishing, social listening, reporting, and brand engagement- Collaborates with creative teams to develop a monthly integrated marketing plan that supports the creative idea, delivers on client expectations, and exceeds KPIs and yearly baselines- Evaluates data and analytics to develop strong insights based on content performance and communicate growth opportunities to clients and internal teams- Researches competitor performance, consumer behaviors, platform best practices, feature and algorithm updates, and industry trends- Manages influencer marketing program for The UPS Store

As an account coordinator at EP+Co, my job consisted of full-cycle meeting management, project management, client billing, category research and more. I was given the opportunity to work on the agency accounts for John Deere and Verizon, while assisting in pitching for other brands. With meeting management, I was responsible for tasks like scheduling meetings, coordinating travel, distributing meeting materials, ordering and setting up catering, assisting in room set-ups, taking notes, preparing summary reports and more. With project management, I was responsible for opening new jobs, creating work orders and job numbers, requesting quotes/estimates, creating production schedules, trafficking open jobs (i.e. routing files, proofs, approvals, insertion orders, etc.), maintaining internal and external status reports, communicating job status, and more.With client billing, I assisted in the preparation of estimates and budgets, tracked status of open jobs, review invoices, worked with production, to close jobs, ensured that invoices were compliant and backed into filing, assisted with tracking and reporting billable time and more.With category research, I gathered data and reports on client’s competitors’ use of creative, media, PR, interactive, and other relevant marketing mediums and strategies, gathered data and reports general industry research including trends and consumer information and assisted with preparation of weekly, monthly, and/or annual competitive audits.

As Social Media Manager at Venita Aspen LLC., I was responsible for content creation and management of Instagram accounts @groupchatrealness, @theaspenagency, and @venitaaspen. While working with Venita Aspen, we were able to see a growth of 10K followers on @VenitaAspen, create content shared by other major lifestyle brands, and receive Instagram verification from @VenitaAspen. I was responsible for the upkeep and management of venitaaspen.com and theaspenagency.com. I was able to shoot content and direct various shoots for brands like JCrew, Tory Burch, Lulu's, Dudley Stephens, Neely and Chloe, and more.

Charleston, South Carolina Area

As Marketing and Operations Manager: I worked with the CEO, developing relationships with event sponsors to organize mass social media marketing plans. I designed several event collateral, including event invitations that were given to Charleston influencers and featured on LowCountry Live, a local news network, flyers that were put in traveling cities, encouragement cards, email signatures, Save the Dates, and more. I also helped elevate the brand's social media profile, work with paid social media advertising, and develop sponsorship/collaboration profiles. As Intern: I worked directly for the CEO to develop established social media presence, seeing her brand reach triple in less than 60 days. On Instagram and Facebook, we created reoccurring themes of content, developed brand personality, worked on content creation and developed social media copywriting skills.

Charleston, South Carolina Area

I implemented a strategic approach to the Dorchester Paws marketing plan including social media, radio and TV commercials, print and digital ads, billboards and e-blasts. Major responsibilities included, but were not limited to making daily social media posts that followed the marketing plan in addition to posting the needs of the shelter as they arise, editing and updating the Dorchester Paws website through Wordpress, designing creative for billboards, digital and print ads with the Adobe Creative Suite, writing and designing e-blasts at least once a week, taking photos of new animals that enter the shelter and share throughout social media through daily unique posts, representing Dorchester Paws through media appearances and interviews, assisting with planning and hosting marketing and community outreach event, and organizing and maintenance of photos and images we frequently utilize for community outreach.

I was responsible for building brand awareness through all media outlets, planning sales and advertising campaigns, creating content, maintaining a content calendar, pitched new ideas and programs, design and overseeing all aspects of marketing strategy, updating websites and increasing SEO, creating and sending personalized and branded emails for newsletters and eBlasts, and more. I collected and analyzed market research data to track growth, identify potential markets and ways to grow, monitoring SEO, engaging and developing partnerships with other aligned local businesses. Within the business, I was responsible for establishing beneficial pricing strategies, negotiating advertising contracts, and more.

I served in regular on-call rotations to help aid in the safety of the building, build community, and confront possible violations of policy and act accordingly. I sat staffing the front desk of my building between the hours of 7:00 am and 11:00pm. I completed administrative work that included resident dossiers for each resident, roommate agreements, suitemate agreements, incident reports, weekly reports, program proposals, knock and talk forms, community builder initiative forms, on-call reports, and more. I attended a weekly staff meeting, a weekly meeting with my supervisor, and a monthly all-staff training. I received the opportunity to take a peer facilitator class to establish and develop my skills as an on-campus leader. Other skills that were developed while here included graphic design skills, event planning, and supervisory abilities. During my first year as a resident assistant, I was able to plan and execute four major events designed and targeted for a specific demographic. These events varied in size and planning requirements. I was able to become acquainted with and build a rapport with my residents through facilitating community, fostering inclusivity, and developing awareness of the campus and charleston area.

While working at the Office of Multicultural Student Programs and Services, I was able to further and refine my graphic design skills with the usage of software like Canva, Adobe Suite, Procreate and more. With these softwares, I was able to create graphics for the social media accounts of tour office nd associated events and printed collateral, including flyers, doorhangers, and more. I also organized and promoted several volunteer organizations' collaborations with our office, and help with the execution of major events hosted by the office.

While here, I worked with individual agents to create goals and projects to be achieved by major quarterly deadlines, including developing promotional wrk, creating social media profiles for both personal identities and communities, refining individual agent's branding and marketing approaches and more. some of my skills here that were developed:I specifically worked with Adobe Suite, G Suite, Slack, Canva, MailChimp, Squarespace and Flodesk.

Remote

I worked directly with the CEO for general administration duties , assisting in the development of personalized client gifts, and maintaining confidentiality with office duties, files, passwords, and emails. I developed responsibility skills, managing of priorities, collaboration skills, and organizational skills.

I worked to maintain schedules, organize in-person and virtual meetings, coordinated travel arrangements, and performed general admin duties and maintain professionalism and confidentiality with office duties, screened calls, and emails.

Remote

I worked and developed the social media for the entire company, building off of an established social media proposal presented to the CEO/Founder. While working on social media, I was able to develop a graphic design standard for social media posts, develop and use hashtags for company and utilize SEO to increase likelihood of traffic.

Columbia, Sc

While working in the Admissions Office at Columbia College (SC), I developed my graphic design skills through the creation of content for each of the admissions representatives that were personalized to their own styles, tastes and target demographics, while considering an institutional brand kit. I also developed significant interpersonal skills and event planning and office skills used to help execute admissions events, like junior days, open house, etc. These skills included phone call etiquette, email etiquette, and organizational skills.

Columbia, South Carolina

Received promotion to work in Admissions

Lexington, South Carolina

I developed etiquette in responding to and interacting with customers through social media platforms, develop social media management skills, and develop long term social media marketing plans; specifically using MailChimp, Squarespace, and Adobe. I assisted in establishing and maintaining an inventory system, the development of a sponsorship program for the company's NICU graduation program, and training of the next 3 interns in my position.

Lexington, South Carolina

I was able to develop skills in coffee preparation, cashiering, and customer service. specifically coffee preparation involved utilization and knowledge of coffee drink combination to prepare highly-specific coffee drinks, stock work stations, sanitize and tidy working spaces, cashiering involved entering drinks offered into cash register, handing cash and making change, processing credit cards and such. customer service involved the application of knowledge of bean varieties, roasts and popular drinks to guide customer to selections, potentially up-selling when possible. Along with my coffee preparation duties, I assisted in establishing the overall aesthetic of the coffeeshop and developing a corresponding social media profile.

Bachelor Of Science - Bs, International Business

Activities and Societies: Member of Kappa Alpha Theta; Resident Assistant; Marketing Assistant with Office of Multicultural Student.

Global Business

Activities and Societies: Student worker with Financial Aid Department; Student worker with Admissions Office; Momentum Scholar; Lettie.