Build a global community of black graphic designers across the United Kingdom, United States, and Africa in order to provide training, mentorship, and networking opportunities for an under-represented community.• Design consistent branding and visual identity using up-to-date design trends in order to attract the desired target audience• Create valuable content to bring awareness to the community, therefore drawing in members via social media• Mentor junior designers on design fundamentals and brand strategy, resulting in employment and freelance design opportunities• Provide workshops for community members, including; portfolio reviews, graphic design tutorials, and the use of AI in design, to increased knowledge and confidence for members of differing experienceEngage with community to build trust and accountability between members, whilst working with senior designers to offer valueProvide a platform for peer-to-peer skill sharing through the use of online meet ups, which results in the organic growth of the community

Provide brand strategy and visual identities that connect with the ideal customers of small and medium sized businesses.• Facilitate workshops to define business objectives, resulting in an authentic brand strategy and identity that reflects the brand values• Design bespoke visual identities to ensure that businesses stand out from competitors and attract customers, using; logo design, colour themes, typography, imagery, and graphic elements• Create detailed brand guidelines for business owners, empowering them to collaborate with team members and external stakeholders to show up consistently on digital, online and real-world marketing• Create branded marketing assets, such as; email newsletters, trade shows, content marketing, pitch decks, social media templates, and OOH campaigns, which increase productivity and sales of products and services• Develop content plan for social media and deliver insightful video content, therefore increasing brand awareness and generating leads

Responsible for designing and rolling out brand and marketing collateral for the global work tech company while maintaining brand consistency across all channels:- Designed marketing collateral and implemented the company's strict guidelines on print and digital mediums.- Designed a range of digital media assets, including; social media and digital banners. This resulted in increased visibility of the brand online.- Designed and delivered eye-catching event graphics to be used at exhibitions across the United Kingdom, United States, and Germany.- Designed internal branding and merchandise, including; logo design, t-shirts, mantra cards, travel mugs, and more.

Evolve the brand of the supply chain tech start-up by providing creative branding and marketing design solutions for marketers, product designers, and leaders.• Be the brand guardian and ensure consistency through logo design, visual identity, graphic elements and clear brand guidelines• Create brand recognition through designing consistent internal and external brand assets, such as; pitch decks, website design, internal communications, diagrams, and social media templates• Work with cross-functional teams to design and develop the company intranet, resulting in brand awareness amongst staff members and new hires • Give creative direction to internal and external teams for web, videos and animations, providing storyboards, brand imagery, and diagrams that align with the brand guidelines• Collaborate with UI/UX team to design up-to-date marketing collateral for digital campaigns and social media content, therefore ensuring synergy between the platform and marketing campaigns• Liaise with stakeholders to redesign corporate identity assets that are aligned with the latest brand guidelines, such as; business cards and letterheads.

Design and develop brand marketing materials for the defence arm of the multiplayer games tech start-up, reporting directly to the head of design and collaborating with cross-functional teams.• Be the brand guardian and evolve the brand by updating guidelines and implementing them across digital, social and real-world media, creating a consistent visual identity for customers and partners• Design up-to-date marketing assets that align with the brand guidelines, such as; PowerPoint presentations, brochures, documentation, social media assets, and internal and external communications. This means that the brand stands out amongst competitors• Collaborate with designers, copywriters and marketers to deliver brand awareness campaigns such as; explainer videos, digital campaigns, and video content, which offer value to customers and partners and increase investment• Create high-impact trade show booths across the United Kingdom and United States, resulting in a tech brand that stands out in the midst of other tech companies and startups• Design and deliver marketing tools, such as; pitch deck templates, document templates, diagrams, and iconography, which empower teams to engage customers and show up consistently across all external communications• Design internal branding and communication assets, such as; logos, videos, animations, and digital content that engage team members• Offer innovative solutions to complex problems for senior management, introducing designs, such as; modular diagrams, pitch deck animations, and iconography, that improve engagement during presentations to customers in government, defence, and academia.

Deliver digital marketing collateral for gift experience brands, Buyagift and Red Letter Days, spanning hospitality, travel, and tourism.• Collaborate with CRM team to design on-brand email newsletters using current design trends, and increasing direct traffic to the websites• Enhance email marketing campaigns during peak seasons, using innovative solutions, such as; 2D animations, resulting in an increase in customer engagement by 13%• Work with UI/UX team and developers to conceptualise, design, and dispatch website redesign during Black Friday Sales, resulting in increased online orders from visitors• Liaise with CRM managers to improve and optimise email engagement, by using customer data to make improvements to the design of email templates• Create animated video content and banners for digital, social and PPC campaigns, bringing awareness to the wide range of experiences available across both brands• Design branded packaging for supermarket stands that attract new customers and generate sales of various gift boxes• Create internal communication assets for staff members, such as; work anniversary celebrations, emails, and greeting cards to increase brand awareness and morale across the wider company.

Brand guardian for all external brands across the mothercare website, digital channels, email, and social media, spanning various categories, including; pushchairs, feeding, sleep time, toys, and more.• Create brand guidelines and artwork templates for the design team and external designers in order to stay consistent with Mothercare’s visual identity• Work closely with the web development team to design and build landing pages for external brands that engage customers and increase sales• Present and deliver creative and innovative solutions that enhance the user experience across landing pages on the website, which push the boundaries of what is expected from the online retailer • Collaborate with marketers to deliver consistent brand marketing assets, such as; social media content, email campaigns, and digital banners• Manage freelance designers and sign off design work, making sure that they adhere to the Mothercare guidelines and meet expected deadlines• Build close relationships with external web development agencies to design and build interactive, modern landing pages for seasonal sales and promotions, by implementing up-to-date UI/UX practices and animations.

Delivered briefs set by senior stakeholders of the wholesale food and catering company, boosting brand awareness and sales of products:Redesigned the company logo and rolled-out updated designs of trucks nationwideDesigned email newsletters using Mailchimp, sharing the latest news and productsDesigned product packaging, such as; Natura Juice, Squeezy sauces, and frozen chips, implementing nutritional information in line with government regulationsDesigned various brochures and implement strategies to increase sales

Venue and business centre based in Seven Sisters, London. The Tottenham Town Hall was recently refurbished and opened for new businesses. As the designer for the Dream Centre, I applied my design knowledge to increase the visibility of the venue through the use of printed products such as; posters, large banners, brochures and flyers. Most importantly my main task was to design the branding for the organisation and manage the CMS website.Key tasks:Increase awareness through various forms of marketingRedesign and manage business website to help generate new businessDesign the brand identity to be used in all forms of printed and digital marketingLiaise with printers for large format printing

A growing web agency based in North London. As a member of the design team, my day to day tasks involved the design of client websites, built mainly on WordPress. Over my time at Spiral Web Solutions I made use of my HTML and CSS knowledge, customising templates for delivery. Working close to the director, I was able to put my knowledge of design to good use as well as improve my coding knowledge.Key tasks:Day to day design of CMS websitesHelp with the fixing of bugs on HTML and CSS before deliveryApply my design knowledge to websites and deliver to developersDesign web banners and web icons

A digital agency based in London, specialising in CMS and Ecommerce websites for small - medium sized businesses. My role was a cross between social media manager and graphic designer, giving me a variety of responsibilities. My tasks involved designing websites for new clients, working with developers to meet tight deadlines, as well as managing the company blog and social media accounts. I was successful in managing new projects and holding meetings with potential clients in order to generate new business. Over the course of my role, I developed a solid understanding of the evolving digital trends and effective communication with team members.Key tasks:Design websites for clients to be built on WordPressEngage potential followers using social media and email newsletter campaignsManage team of designers and developers to deliver website briefs set by the clientHold consultations with potential clients and win new projectsIncrease visibility of the company through the use of social media and relevant blogs

A non-profit organisation that raises the awareness of the effects of gun and knife crime across the UK, promoting peace within the community. As the in-house graphic designer, my role involved working with team members and the director to produce campaigns for upcoming events, keeping in line with brand guidelines. As other initiatives were created through the Peace Alliance, I was directly involved in the development of new brands.Key tasks:Design print and digital promotions for upcoming eventsDesign and build websites using HTML and CSSDevelop branding and prints for local campaignsAttend and assist with community eventsFulfil office roles such as; handling phone calls and booking meetings