Ownership for board level strategic projects, annual planning, culture based initiatives, five year strategic plan, quarterly OKRs and key advisor and confidant to the CEO.Strategic Planning & Execution: Revamped the strategic plan framework to align more closely with leadership team responsibilities, ensuring a clearer focus on teams and strategic priorities. Improved the management and tracking of progress against the strategic plan through centralized program management in Asana. Instituted quarterly goals and updates to the board of directors, increasing the progress by 50% QoQ.Operational Effectiveness & Efficiency: Increased service quality and effectiveness via streamlined internal operations, ensuring efficient workflows and timely completion of projects. Lead special projects and initiatives, managing deadlines, resources, and stakeholder engagement including an E2E customer journey mapping, process overhaul with metrics and SLT alignment via monthly meetings with actions.Project Management: Lead key meetings, including executive leadership meetings, offsites and board meetings. Ensured follow-up on action items and deliverables. Instituted best practices for management of employees (Racial Candor), 1:1 meetings with agenda template and on-going manager training and developing All Staff meeting content for the CEO. Oversaw progress on business objectives and initiatives, preparing reports and updates for executive leadership.Leadership & Team Development: Provided guidance to staff in a way that fostered collaboration, innovation, and accountability. Identify and address organizational challenges, creating solutions that improve team effectiveness and morale. Executive Advisor: Served as a key advisor to the CEO, providing insight and recommendations based on data, industry trends, and internal performance metrics. Conducted internal surveys and performed research and analysis to inform on key business decisions and industry benchmarks.

Entrusted with overseeing the revenue planning process and spearheading other pivotal strategic endeavors. Responsible for orchestrating impactful playbooks and fostering product and partner initiatives across Sales, Customer Success and Marketing teams within a $150M business.Strategic Planning: Onboarded by the CEO to initially serve as the Director of Program Management before being tapped as Second-in-Command to the CMO and then the CRO; successfully created structure to meet strategic transformation objectives through Sales playbooks, OKR management and QBR/Board content development.Strategic Program Execution: Led on strategic, cross-functional initiatives including yearly company kick off, sales and customer success enablement; defined the organizational framework to optimize execution of the organization’s OKRs and vision. Budget Management: Managed a $27M annual marketing budget; maintained 1% accuracy for two consecutive years and reduced the percentage of marketing spend to revenue ratio from 20% to a streamlined 12%.Cross Functional Leadership: Directed multiple cross-functional tiger teams to address complex technical challenges, delivered a reduction in churn to less than 10% QoQ and implementation of focused sales plays that increased revenue, generated higher ASP and shortened time to close.New Product Introduction: Developed the foundation for NPI, led the global coordination of product launches and provided crucial tactical support during implementation phases and coordinated the “last mile” logistics for seamless launches.Change Agent: Drove Change Management via detailed quarterly, annual, and 3-year strategies and staffing plans including communication, enablement programs and stakeholder management during a time of huge growth.Sales Operations: Owned the strategic road map for the GTM tech stacks, conducted a global audit resulting in a 30% reduction in spend and streamlined dashboards used to monitor ROI on Marketing spend.

Charged with the implementation of multi-faceted marketing strategies and campaigns for clients that encompassed non-profit organizations, small businesses, and national chains. Analyzed client needs and developed customized plans that drove lead generation, brand awareness, and revenue growth. Oversaw client success initiatives while confirming satisfaction, retention, and expansion. Remained abreast of industry trends, market dynamics, and competitor activities. Implemented metrics and analytics to measure the effectiveness of marketing campaigns. Utilized data-driven insights to optimize overall performance. Revenue Growth: Spearheaded an initiative aimed at boosting monthly retainer revenue over the course of 18 months; introduced innovative digital marketing services, targeted B2B campaigns, and the identification of high-potential growth markets. Sales Productivity: Implemented measures to enhance the productivity and efficiency of the Sales team; streamlined processes, facilitated regular training sessions, and devised individualized improvement plans. B2B Marketing: Established a robust local reputation by participating in community events and industry gatherings; presented to businesses, disseminated insight, and solidified the company’s standing as a thought leader.

Launched and led the organization. Developed and articulated a compelling strategic vision and mission for the company while exploring new business opportunities, building a high-performing team, engaging in financial management, attracting and retaining clients, and creating ahead-of-the-curve marketing campaigns. GTM Strategy: Created GTM and Marketing strategies to launch products, promote new businesses and services and elevate online awareness for local and global companies.Customer Success: Oversaw a variety of client initiatives, including marketing, branding, corporate communications, B2B marketing, sales support, and product development; led traditional and digital campaigns while ensuring sales growth and business sustainability. Revenue Growth: Generated $500K in annual revenue in two years; architected and executed upon financial management strategies that led to profitability and business acquisition.

Recruited to manage and expand the digital strategy and planning of existing clients while growing the department and developing new clients. Strategic Planning: Formulated and executed upon a strategy that expanded the agency’s scope of services to include search engine marketing, mobile advertising, and long-term GTM campaigns; results uncovered growth markets that led to the quadrupling of monthly retainer revenue in three years. Organizational Effectiveness: Increased the productivity of the Online Marketing and Development teams; attained a 90% billable time rate while heightening client satisfaction. Customer Success: Oversaw a portfolio that comprised 30+ monthly retainer clients; provided services that included web development, search engine optimization, reputation management, and press and media relations.

-Provided online marketing and digital brand development services to numerous global clients. -Built channel programs for international companies expanding to the North American market through partners.-Coordinated multiple product launches and digital campaigns including website development and optimization, email and digital marketing and enablement programs for partners.

-Rebranded the practice, expanded the client base by 150% and improved patient satisfaction.-Assisted doctors in operational efficiency implementation resulting in more patient appointments per hour. -Streamlined patient experience from online scheduling, in office and post appointment follow up.

-Recipient of a performance-based promotion during tenure with the organization. -Championed the most substantial combined launch for the organization and oversaw the unveiling of 18 flagship products via eight worldwide campaigns spanning 26 countries in 45 days; results generated a 33% increase in annual recurring revenue (ARR).-Coordinated global communications, integrated online marketing efforts, and worldwide regional live events; ensured meticulous planning and execution to realize product visibility and market impact.